Luke Cage Audience in United States

Luke Cage logo

Luke Cage has an estimated audience of 841,210 people in United States. 22.2% are female, 77.8% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Queens College, City University of New York, Urban Outfitters, Dog breed, Emperor Entertainment Group, Grinch.

The average Luke Cage fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens College, City University of New York, Urban Outfitters, Dog breed, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Luke Cage audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Luke Cage fans

Demographic split for Luke Cage audience in United States
MetricValue
Female22.2%
Male77.8%
Average age33.4
Estimated audience size841,210

Audience persona

The typical Luke Cage fan in United States is more male, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Luke Cage in United States
RegionReachAffinity
California96,0791.04×
Texas92,0221.27×
Florida64,9621.14×
New York56,8791.21×
Georgia39,1641.51×
North Carolina32,0351.27×
Illinois31,0411.11×
Pennsylvania30,6991.08×
Ohio27,9381.08×
Michigan24,7041.12×
Virginia24,2711.18×
New Jersey24,0011.12×
Maryland20,0431.39×
Tennessee19,1991.14×
Indiana17,1901.12×
Arizona17,0911×
South Carolina17,0671.35×
Washington16,1620.96×
Massachusetts15,5170.94×
Louisiana15,2081.4×
Missouri14,7761.09×
Alabama14,5231.24×
Kentucky11,4391.08×
Colorado11,0120.83×
Wisconsin10,7830.85×
Oklahoma10,4131.11×
Minnesota9,7630.81×
Mississippi9,2951.34×
Nevada9,0191.11×
Connecticut8,8491.05×
Oregon8,4880.88×
Arkansas7,9961.15×
Kansas6,7581.02×
Utah5,8530.78×
Iowa5,6020.81×
New Mexico3,7070.88×
West Virginia3,4950.89×
Nebraska3,4640.82×
Idaho3,0540.72×
Delaware2,6631.15×
Hawaii2,6390.73×
New Hampshire2,5350.76×
Washington, District of Columbia2,4890.98×
Rhode Island2,3470.88×
Maine2,1690.72×
Alaska1,6100.89×
Montana1,3550.58×
South Dakota1,2090.62×
North Dakota1,1260.65×
Vermont8920.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luke Cage audience
BrandAffinityCategory
Queens College, City University of New York20×Business & Career
Urban Outfitters2.87×Shopping
Dog breed1.57×Pets & Animals
Emperor Entertainment Group14.67×Business & Career
Grinch4.71×Movies & TV
Elsword18.55×Games
Hebe7.21×Home & Garden
Product design2.07×Business & Career
Goop5.18×Internet & Social Media
Vocal harmony4.38×Music & Radio
Jezebel (film)6.25×Movies & TV
UK garage4.64×Music & Radio
Jesse Plemons2.74×Movies & TV
Nebraska Cornhuskers football2.85×Sports
Pro-Ject3.08×Music & Radio
Glossier3.9×Beauty & Wellness
Hibachi5.51×Food & Beverages
Historic site2.96×Arts & Culture
Stamp collecting3.26×Home & Garden
Atkins diet3.56×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luke Cage audience
TraitClusterScore
Early Adopter MentalityPOWER1.87
PatriotismCONSERVATISM1.74
Pet OwnershipJOY1.53
IndulgenceJOY1.51
TraditionCONSERVATISM1.41
Risk AppetiteTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Luke Cage
CountryShare
United States31.5%
Brazil6.1%
India4.6%

See Luke Cage audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Luke Cage have in United States?

Luke Cage has an estimated audience of 841,210 people in United States, concentrated in California and Texas.

What is the gender split and age of Luke Cage fans?

22.2% of Luke Cage fans are female, 77.8% are male, with an average age of 33.4 years.

Which brands do Luke Cage fans like most?

Luke Cage fans show strongest brand affinity for Queens College, City University of New York (20×), Urban Outfitters (2.87×), and Dog breed (1.57×) over the country average.

Where do Luke Cage fans live in United States?

Luke Cage fans in United States are most concentrated in California (reach 96,079), Texas (reach 92,022), and Florida (reach 64,962). These three regions account for the largest share of the active audience.

What other brands do Luke Cage fans also like?

Beyond Luke Cage itself, the audience over-indexes on Urban Outfitters (2.87×), Dog breed (1.57×), Emperor Entertainment Group (14.67×), and Grinch (4.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Cage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.