LuLaRoe Audience in United States
LuLaRoe has an estimated audience of 344,896 people in United States. 94.0% are female, 6.0% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Saving, Product design, The Devil's Rejects, Pillow, Mothercare.
The average LuLaRoe fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Product design, The Devil's Rejects, with strongest over-indexing on Saving (3.24× the country average). Demographically, the LuLaRoe audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of LuLaRoe fans
| Metric | Value |
|---|---|
| Female | 94.0% |
| Male | 6.0% |
| Average age | 38.6 |
| Estimated audience size | 344,896 |
Audience persona
The typical LuLaRoe fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Saving.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 29,566 | 0.78× |
| Texas | 20,993 | 0.71× |
| Florida | 16,892 | 0.72× |
| New York | 12,811 | 0.66× |
| Pennsylvania | 11,947 | 1.03× |
| North Carolina | 11,503 | 1.11× |
| Ohio | 11,457 | 1.08× |
| Illinois | 9,533 | 0.83× |
| Michigan | 9,348 | 1.04× |
| Virginia | 8,904 | 1.06× |
| Georgia | 7,856 | 0.74× |
| Washington | 7,481 | 1.08× |
| Indiana | 7,166 | 1.14× |
| Tennessee | 6,988 | 1.01× |
| Arizona | 6,806 | 0.97× |
| Missouri | 6,279 | 1.13× |
| Wisconsin | 5,846 | 1.13× |
| New Jersey | 5,835 | 0.67× |
| South Carolina | 5,488 | 1.06× |
| Minnesota | 5,444 | 1.1× |
| Massachusetts | 5,389 | 0.79× |
| Colorado | 5,331 | 0.98× |
| Oregon | 5,213 | 1.32× |
| Kentucky | 5,131 | 1.19× |
| Maryland | 5,100 | 0.86× |
| Alabama | 5,018 | 1.04× |
| Utah | 4,590 | 1.49× |
| Oklahoma | 4,312 | 1.13× |
| Iowa | 3,478 | 1.22× |
| Louisiana | 3,326 | 0.75× |
| Nevada | 2,868 | 0.86× |
| Kansas | 2,764 | 1.02× |
| Connecticut | 2,729 | 0.79× |
| Arkansas | 2,591 | 0.91× |
| Idaho | 2,243 | 1.3× |
| West Virginia | 2,180 | 1.36× |
| Mississippi | 1,808 | 0.64× |
| Nebraska | 1,706 | 0.99× |
| Maine | 1,489 | 1.21× |
| New Mexico | 1,480 | 0.86× |
| New Hampshire | 1,393 | 1.02× |
| Hawaii | 1,381 | 0.93× |
| Montana | 1,146 | 1.2× |
| Alaska | 1,110 | 1.5× |
| South Dakota | 854 | 1.07× |
| Rhode Island | 850 | 0.77× |
| North Dakota | 795 | 1.12× |
| Washington, District of Columbia | 734 | 0.71× |
| Delaware | 730 | 0.77× |
| Vermont | 693 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 3.24× | Business & Career |
| Product design | 2.15× | Business & Career |
| The Devil's Rejects | 11.13× | Movies & TV |
| Pillow | 1.83× | Home & Garden |
| Mothercare | 2.04× | Kids & Family |
| UK garage | 3.38× | Music & Radio |
| English literature | 3.93× | Literature |
| Janitor | 3.26× | Home & Garden |
| Sinaloa | 1.85× | Travel & Leisure |
| Fox & Friends | 2.41× | Movies & TV |
| WFTS-TV | 2.6× | Movies & TV |
| CAC 40 | 2.24× | Business & Career |
| Women's empowerment | 1.71× | Politics & Society |
| Necktie | 1.89× | Fashion & Accessoires |
| Cachorro | 1.79× | Pets & Animals |
| Graham Coxon | 10.93× | Music & Radio |
| Buenavista (Madrid) | 2.77× | Travel & Leisure |
| Paul Dano | 1.63× | Movies & TV |
| CAC 40 | 1.61× | Business & Career |
| Certified diabetes educator | 3.93× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.81 |
| Pet Ownership | JOY | 1.67 |
| Community Orientation | OPEN | 1.53 |
| Creativity | OPEN | 1.52 |
| DIY Mentality | THRILL | 1.43 |
| Price Sensitivity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.6% |
| Canada | 2.7% |
| Japan | 1.4% |
See LuLaRoe audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does LuLaRoe have in United States?
LuLaRoe has an estimated audience of 344,896 people in United States, concentrated in California and Texas.
What is the gender split and age of LuLaRoe fans?
94.0% of LuLaRoe fans are female, 6.0% are male, with an average age of 38.6 years.
Which brands do LuLaRoe fans like most?
LuLaRoe fans show strongest brand affinity for Saving (3.24×), Product design (2.15×), and The Devil's Rejects (11.13×) over the country average.
Where do LuLaRoe fans live in United States?
LuLaRoe fans in United States are most concentrated in California (reach 29,566), Texas (reach 20,993), and Florida (reach 16,892). These three regions account for the largest share of the active audience.
What other brands do LuLaRoe fans also like?
Beyond LuLaRoe itself, the audience over-indexes on Product design (2.15×), The Devil's Rejects (11.13×), Pillow (1.83×), and Mothercare (2.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for LuLaRoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.