Macworld Audience in United States

Macworld logo

Macworld has an estimated audience of 367,308 people in United States. 43.5% are female, 56.5% are male, average age 36.5. Top regions: California, New York, Texas. Top brand affinities: Mount Kilimanjaro, Lulu 黃路梓茵, The Devil's Rejects, Atkins diet, Mangaka.

The average Macworld fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mount Kilimanjaro, Lulu 黃路梓茵, The Devil's Rejects, with strongest over-indexing on Mount Kilimanjaro (177.67× the country average). Demographically, the Macworld audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Event

Demographics of Macworld fans

Demographic split for Macworld audience in United States
MetricValue
Female43.5%
Male56.5%
Average age36.5
Estimated audience size367,308

Audience persona

The typical Macworld fan in United States is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for Macworld in United States
RegionReachAffinity
California50,6081.25×
New York31,4441.53×
Texas26,1790.83×
Maryland22,5343.57×
Florida21,3760.86×
Illinois12,3601.01×
Massachusetts10,9921.52×
Washington9,5971.3×
New Jersey9,2800.99×
Georgia8,4530.75×
Pennsylvania8,3930.68×
North Carolina7,8120.71×
Virginia7,5760.85×
Ohio7,2490.64×
Missouri7,2111.22×
Indiana6,9691.04×
South Carolina6,1731.12×
Arizona6,1540.82×
Colorado6,0281.04×
Minnesota5,7101.08×
Tennessee5,6250.76×
Michigan5,0160.52×
Oregon4,8151.14×
Connecticut4,0791.11×
Wisconsin3,9390.71×
Kentucky3,8530.84×
Utah2,8390.86×
Oklahoma2,7190.67×
Nevada2,4800.7×
Kansas2,3860.82×
Alabama2,1750.42×
Mississippi1,8770.62×
Arkansas1,7790.59×
Iowa1,7210.57×
Louisiana1,6690.35×
Hawaii1,5500.98×
Rhode Island1,3981.2×
West Virginia1,3430.79×
Idaho1,3360.73×
Washington, District of Columbia1,3291.2×
New Mexico1,3270.72×
New Hampshire1,2770.88×
Alaska1,2371.57×
Nebraska1,1670.63×
Montana1,0791.06×
South Dakota1,0651.25×
North Dakota1,0371.37×
Delaware1,0311.02×
Wyoming1,0031.84×
Maine9860.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Macworld audience
BrandAffinityCategory
Mount Kilimanjaro177.67×Travel & Leisure
Lulu 黃路梓茵20×Movies & TV
The Devil's Rejects72.36×Movies & TV
Atkins diet16.39×Health
Mangaka8.8×Literature
Lindy Hop17.14×Music & Radio
Nebraska Cornhuskers11.95×Sports
Karbala12.17×Travel & Leisure
Tiara12.08×Politics & Society
Wikia4.25×Internet & Social Media
Chromebook5.61×Technology & Electronics
Litter box1.77×Pets & Animals
Ken Burns5.98×Movies & TV
Israel1.55×Travel & Leisure
Goop3.87×Internet & Social Media
Paisley6.24×Fashion & Accessoires
Jesse Plemons2.42×Movies & TV
Home staging3.62×Home & Garden
Nipsey Hussle3.43×Music & Radio
Jeremy Riddle20×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Macworld audience
TraitClusterScore
Early Adopter MentalityPOWER4.93
LGBTQ+ IdentityOPEN2.64
Need for SecurityCONSERVATISM2.26
Family OrientationCONSERVATISM2.02
Risk AppetiteTHRILL1.87
PatriotismCONSERVATISM1.85

Worldwide distribution

Worldwide audience distribution share by country for Macworld
CountryShare
United States61.9%
United Kingdom6.1%
Sweden5.8%

See Macworld audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Macworld have in United States?

Macworld has an estimated audience of 367,308 people in United States, concentrated in California and New York.

What is the gender split and age of Macworld fans?

43.5% of Macworld fans are female, 56.5% are male, with an average age of 36.5 years.

Which brands do Macworld fans like most?

Macworld fans show strongest brand affinity for Mount Kilimanjaro (177.67×), Lulu 黃路梓茵 (20×), and The Devil's Rejects (72.36×) over the country average.

Where do Macworld fans live in United States?

Macworld fans in United States are most concentrated in California (reach 50,608), New York (reach 31,444), and Texas (reach 26,179). These three regions account for the largest share of the active audience.

What other brands do Macworld fans also like?

Beyond Macworld itself, the audience over-indexes on Lulu 黃路梓茵 (20×), The Devil's Rejects (72.36×), Atkins diet (16.39×), and Mangaka (8.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Macworld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.