Magnetism Audience in United States

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Magnetism has an estimated audience of 3,670,833 people in United States. 45.6% are female, 54.4% are male, average age 43.7. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Wok, Governor of Michigan, Vocal harmony, Goop.

The average Magnetism fan in United States is 43.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Wok, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Magnetism audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Magnetism fans

Demographic split for Magnetism audience in United States
MetricValue
Female45.6%
Male54.4%
Average age43.7
Estimated audience size3,670,833

Audience persona

The typical Magnetism fan in United States is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Magnetism in United States
RegionReachAffinity
Texas592,6031.88×
California468,8241.16×
Florida322,1381.3×
New York224,3581.09×
Georgia191,2831.69×
North Carolina133,9581.21×
Illinois118,8030.97×
Pennsylvania115,3770.93×
Virginia104,5291.17×
Tennessee103,8061.41×
Ohio103,2970.91×
Michigan91,5230.95×
Arizona88,9291.19×
Washington83,3261.13×
New Jersey82,4760.88×
Maryland76,9241.22×
Massachusetts72,8681.01×
South Carolina64,4151.17×
Indiana63,0460.94×
Missouri56,3620.95×
Alabama53,5531.04×
Louisiana49,8831.05×
Colorado47,9640.83×
Minnesota46,5110.88×
Oklahoma45,4931.12×
Oregon42,9221.02×
Wisconsin40,2860.73×
Kentucky39,9750.87×
Nevada37,7951.06×
Mississippi36,6541.21×
Connecticut36,0690.98×
Kansas28,2350.98×
Arkansas27,9110.92×
Utah26,1810.8×
Iowa25,4510.84×
New Mexico25,0311.36×
West Virginia17,6001.03×
Idaho16,2530.88×
Nebraska14,9480.81×
Hawaii13,6190.86×
Washington, District of Columbia11,2781.02×
New Hampshire10,6850.74×
Maine9,8210.75×
Rhode Island9,3350.8×
Delaware8,5800.85×
North Dakota8,2611.1×
Alaska6,4710.82×
South Dakota6,3630.75×
Montana6,1780.61×
Vermont3,6240.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magnetism audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Wok13.18×Food & Beverages
Governor of Michigan14.15×Politics & Society
Vocal harmony8.01×Music & Radio
Goop8.47×Internet & Social Media
Hibachi11.17×Food & Beverages
Grinch5.7×Movies & TV
Cherish (group)14.74×Music & Radio
Google Home8.63×Technology & Electronics
headspace12.06×Health
Grace Slick10.85×Music & Radio
Hipster11.15×Politics & Society
El Paso County, Colorado14.64×Travel & Leisure
Fairy godmother8.29×Literature
Ira Glass15.87×Music & Radio
La Jolla8.43×Travel & Leisure
TV Fanatic9.69×Movies & TV
Cryptic crossword12.55×Technology & Electronics
Goma14.16×Travel & Leisure
Guitarist (magazine)8.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magnetism audience
TraitClusterScore
Quality AwarenessPREMIUM2.19
Luxury OrientationPREMIUM1.71
Need for SecurityCONSERVATISM1.36
Risk AppetiteTHRILL1.34
Early Adopter MentalityPOWER1.28
IndividualismJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Magnetism
CountryShare
United States19.5%
Taiwan7.5%
United Kingdom7.5%

See Magnetism audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Magnetism have in United States?

Magnetism has an estimated audience of 3,670,833 people in United States, concentrated in Texas and California.

What is the gender split and age of Magnetism fans?

45.6% of Magnetism fans are female, 54.4% are male, with an average age of 43.7 years.

Which brands do Magnetism fans like most?

Magnetism fans show strongest brand affinity for Keene, New Hampshire (675×), Wok (13.18×), and Governor of Michigan (14.15×) over the country average.

Where do Magnetism fans live in United States?

Magnetism fans in United States are most concentrated in Texas (reach 592,603), California (reach 468,824), and Florida (reach 322,138). These three regions account for the largest share of the active audience.

What other brands do Magnetism fans also like?

Beyond Magnetism itself, the audience over-indexes on Wok (13.18×), Governor of Michigan (14.15×), Vocal harmony (8.01×), and Goop (8.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magnetism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.