Matt Hughes (fighter) Audience in United States

Matt Hughes (fighter) logo

Matt Hughes (fighter) has an estimated audience of 326,418 people in United States. 18.3% are female, 81.7% are male, average age 35.1. Top regions: California, Texas, Illinois. Top brand affinities: Anderson Silva, Georges St-Pierre, Brock Lesnar, Tyson Fury, Nate Diaz.

The average Matt Hughes (fighter) fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Anderson Silva, Georges St-Pierre, Brock Lesnar, with strongest over-indexing on Anderson Silva (220.6× the country average). Demographically, the Matt Hughes (fighter) audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Person

Demographics of Matt Hughes (fighter) fans

Demographic split for Matt Hughes (fighter) audience in United States
MetricValue
Female18.3%
Male81.7%
Average age35.1
Estimated audience size326,418

Audience persona

The typical Matt Hughes (fighter) fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Anderson Silva.

Top regions in United States

Top regions ranked by reach for Matt Hughes (fighter) in United States
RegionReachAffinity
California28,3180.79×
Texas24,2840.87×
Illinois23,2302.14×
Florida17,3980.79×
New York13,3790.73×
Ohio10,4001.03×
Missouri10,2821.95×
North Carolina9,9181.01×
Pennsylvania9,3120.85×
Georgia7,9440.79×
Michigan7,6060.89×
Arizona7,0871.06×
Indiana6,8611.15×
Tennessee6,8331.04×
New Jersey6,5990.79×
Virginia6,2360.78×
Washington5,8470.89×
Kentucky5,1651.26×
Oklahoma5,0481.39×
Iowa4,9311.83×
Colorado4,8620.95×
Massachusetts4,7210.73×
Alabama4,3470.95×
South Carolina4,3170.88×
Minnesota4,0720.87×
Louisiana3,9110.93×
Wisconsin3,8920.79×
Oregon3,5210.94×
Maryland3,4920.62×
Nevada3,3391.06×
Arkansas3,0191.12×
Kansas2,6911.05×
Mississippi2,3470.87×
Connecticut2,2600.69×
Utah2,2450.77×
West Virginia2,1141.39×
Montana1,8272.02×
Idaho1,6771.02×
Nebraska1,6731.02×
Hawaii1,6141.15×
New Mexico1,4900.91×
New Hampshire1,0720.83×
Maine1,0130.87×
Rhode Island7440.72×
South Dakota6980.93×
North Dakota6681×
Alaska6630.95×
Delaware5410.6×
Wyoming5371.11×
Washington, District of Columbia4950.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matt Hughes (fighter) audience
BrandAffinityCategory
Anderson Silva220.6×Sports
Georges St-Pierre96.71×Sports
Brock Lesnar72.75×Sports
Tyson Fury119.85×Sports
Nate Diaz118×Sports
Aikido39.39×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Judo17.05×Sports
Anthony Joshua20×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Randy Couture60.18×Sports
Grappling10×Sports
Taekwondo14.71×Sports
Income tax13.19×Business & Career
Randy Orton17.82×Sports
Jon Jones14.77×Sports
Kia Sportage18.39×Cars & Mobility
Karate9.84×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matt Hughes (fighter) audience
TraitClusterScore
PatriotismCONSERVATISM1.86
Early Adopter MentalityPOWER1.5
LGBTQ+ IdentityOPEN1.43
IndividualismJOY1.36
Risk AppetiteTHRILL1.23
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Matt Hughes (fighter)
CountryShare
United States71.2%
United Kingdom4.8%
Australia3.4%

See Matt Hughes (fighter) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Matt Hughes (fighter) have in United States?

Matt Hughes (fighter) has an estimated audience of 326,418 people in United States, concentrated in California and Texas.

What is the gender split and age of Matt Hughes (fighter) fans?

18.3% of Matt Hughes (fighter) fans are female, 81.7% are male, with an average age of 35.1 years.

Which brands do Matt Hughes (fighter) fans like most?

Matt Hughes (fighter) fans show strongest brand affinity for Anderson Silva (220.6×), Georges St-Pierre (96.71×), and Brock Lesnar (72.75×) over the country average.

Where do Matt Hughes (fighter) fans live in United States?

Matt Hughes (fighter) fans in United States are most concentrated in California (reach 28,318), Texas (reach 24,284), and Illinois (reach 23,230). These three regions account for the largest share of the active audience.

What other brands do Matt Hughes (fighter) fans also like?

Beyond Matt Hughes (fighter) itself, the audience over-indexes on Georges St-Pierre (96.71×), Brock Lesnar (72.75×), Tyson Fury (119.85×), and Nate Diaz (118×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matt Hughes (fighter). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.