Rascasse Audience Intelligence

Matt Hughes (fighter) Audience in United States

A data profile of the people who buy, follow and care about Matt Hughes (fighter) in United States — modelled from more than twelve digital signal sources. Matt Hughes (fighter) has an estimated audience of 389,070 people in United States.

#10449among Person in United States

The average Matt Hughes (fighter) fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Anderson Silva, Tyson Fury, Brock Lesnar, with strongest over-indexing on Anderson Silva (259.43× the country average).

Demographically, the Matt Hughes (fighter) audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matt Hughes (fighter) fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Anderson Silva.

Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matt Hughes (fighter) profile in United States.

Audience size
389K
in United States
Gender
18.3%♀
81.7% male
Age
35.1
average years
Country rank
#42208
Person in United States
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matt Hughes (fighter) fans

18.3% are female, 81.7% are male, average age 35.1.

Fig. 02

Gender split

18.3%
Female
81.7%
Male
Demographic split for Matt Hughes (fighter) audience in United States
MetricValue
Female18.3%
Male81.7%
Average age35.1
Estimated audience size389,070
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Matt Hughes (fighter) audience in United States
Age bracketShare%
16-1922%
20-2929%
30-3923%
40-4917%
50+9%
Fig. 04

Worldwide distribution

74.2%

of the worldwide Matt Hughes (fighter) audience comes from United States.

Worldwide audience distribution share by country for Matt Hughes (fighter)
CountryShare
United States74.2%
United Kingdom4.3%
Australia3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matt Hughes (fighter) audience in United States is strongest.

Fig. 05

Top regions by affinity

Matt Hughes (fighter) fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~10K1.83×
02Illinois~20K1.81×
03Iowa~5K1.80×
04Montana~1K1.51×
05West Virginia~2K1.35×
06Oklahoma~5K1.33×
07Kentucky~5K1.26×
08North Dakota<1K1.16×
09Arkansas~3K1.14×
10Hawaii~2K1.13×
11Indiana~7K1.12×
12Wyoming<1K1.11×
13Kansas~3K1.10×
14South Dakota<1K1.10×
15Idaho~2K1.09×
16Nebraska~2K1.07×
17Ohio~10K1.06×
18Alaska<1K1.05×
19Tennessee~7K1.03×
20Nevada~3K1.01×
21Alabama~4K0.98×
22Arizona~6K0.97×
23Louisiana~4K0.97×
24Maine~1K0.97×
25North Carolina~9K0.96×
26Oregon~4K0.95×
27Michigan~8K0.94×
28Mississippi~3K0.94×
29New Mexico~2K0.94×
30New Hampshire~1K0.93×
31Minnesota~4K0.91×
32Washington~6K0.90×
33Colorado~5K0.89×
34South Carolina~4K0.89×
35Wisconsin~4K0.89×
36Pennsylvania~9K0.86×
37Rhode Island<1K0.84×
38Texas~20K0.82×
39Utah~2K0.80×
40Delaware<1K0.80×
41Florida~20K0.77×
42Georgia~8K0.76×
43Virginia~6K0.74×
44Connecticut~2K0.74×
45California~30K0.72×
46New Jersey~6K0.72×
47Massachusetts~5K0.72×
48New York~10K0.67×
49Washington, District of Columbia<1K0.66×
50Maryland~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Matt Hughes (fighter), United States
0.64×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matt Hughes (fighter) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matt Hughes (fighter) audience
#·InterestCategoryAffinity×
01Anderson SilvaSports259.43×
02Randy CoutureSports210.62×
03Tyson FurySports139.18×
04Nate DiazSports102.83×
05Daniel CormierSports77.73×
06Brock LesnarSports74.37×
07AikidoSports41.82×
08Jon JonesSports39.94×
09Dana WhiteSports21.76×
10Anthony JoshuaSports20.00×
11Khabib NurmagomedovSports18.54×
12JudoSports17.77×
13TaekwondoSports17.19×
14Randy OrtonSports15.03×
15KarateSports13.26×
16GrapplingSports11.17×
17Broadcasting of sports eventsMovies & TV6.03×
18Mixed martial artsSports4.45×
19Buffalo Wild WingsFood & Beverages4.03×
20RadioTechnology & Electronics2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matt Hughes (fighter) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matt Hughes (fighter) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.27×
SpiritualityBALANCE2.01×
Risk AppetiteTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matt Hughes (fighter) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.58×
DIY MentalityTHRILL0.64×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matt Hughes (fighter) have in United States?

Matt Hughes (fighter) has an estimated audience of 389,070 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Matt Hughes (fighter) fans?

18.3% of Matt Hughes (fighter) fans are female, 81.7% are male, with an average age of 35.1 years.

03

Which brands do Matt Hughes (fighter) fans like most?

Matt Hughes (fighter) fans show strongest brand affinity for Anderson Silva (259.43×), Tyson Fury (139.18×), and Brock Lesnar (74.37×) over the country average.

04

Where do Matt Hughes (fighter) fans live in United States?

Matt Hughes (fighter) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Illinois (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Matt Hughes (fighter) fans also like?

Beyond Matt Hughes (fighter) itself, the audience over-indexes on Tyson Fury (139.18×), Brock Lesnar (74.37×), Randy Couture (210.62×), and Nate Diaz (102.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Matt Hughes (fighter) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matt Hughes (fighter). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →