Rascasse Audience Intelligence

Melodrama Audience in United States

A data profile of the people who buy, follow and care about Melodrama in United States — modelled from more than twelve digital signal sources. Melodrama has an estimated audience of 297,819 people in United States.

#73among Movie genre in United States#13514among Topic in United States#8769in Movies & TV

The average Melodrama fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Public administration, Molly Ringwald, Jennifer Love Hewitt, with strongest over-indexing on Public administration (19.29× the country average).

Demographically, the Melodrama audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Melodrama fan in United States is more female, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Public administration.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melodrama profile in United States.

Audience size
298K
in United States
Gender
73.3%♀
26.7% male
Age
41.3
average years
Country rank
#48571
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melodrama fans

73.3% are female, 26.7% are male, average age 41.3.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Melodrama audience in United States
MetricValue
Female73.3%
Male26.7%
Average age41.3
Estimated audience size297,819
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Melodrama audience in United States
Age bracketShare%
16-1919%
20-2912%
30-3918%
40-4926%
50+24%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Melodrama audience comes from United States.

Worldwide audience distribution share by country for Melodrama
CountryShare
India21.4%
United States13.1%
France11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melodrama audience in United States is strongest.

Fig. 05

Top regions by affinity

Melodrama fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~7K1.26×
02California~40K1.25×
03Washington~7K1.13×
04Oregon~4K1.12×
05New Hampshire~1K1.10×
06Rhode Island~1K1.10×
07Washington, District of Columbia<1K1.10×
08Pennsylvania~10K1.08×
09Maine~1K1.08×
10Vermont<1K1.08×
11New York~20K1.07×
12Connecticut~3K1.06×
13Virginia~8K1.05×
14Minnesota~4K1.05×
15Hawaii~1K1.05×
16Alaska<1K1.05×
17South Dakota<1K1.04×
18Utah~3K1.03×
19North Carolina~9K1.02×
20Maryland~5K1.02×
21Wisconsin~5K1.02×
22Michigan~8K1.01×
23Kansas~2K1.00×
24Missouri~5K0.99×
25Kentucky~4K0.99×
26Nebraska~1K0.99×
27Idaho~1K0.99×
28Montana<1K0.99×
29North Dakota<1K0.99×
30Illinois~10K0.98×
31Georgia~9K0.98×
32Texas~20K0.97×
33Ohio~9K0.97×
34Tennessee~6K0.97×
35Indiana~5K0.97×
36Oklahoma~3K0.97×
37Iowa~2K0.97×
38Arkansas~2K0.97×
39Louisiana~4K0.96×
40West Virginia~1K0.95×
41Florida~20K0.94×
42Colorado~4K0.94×
43Delaware<1K0.93×
44South Carolina~4K0.91×
45New Jersey~7K0.90×
46Mississippi~2K0.90×
47Nevada~3K0.87×
48Arizona~5K0.84×
49New Mexico~1K0.84×
50Alabama~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Melodrama, United States
0.83×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melodrama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melodrama audience
#·InterestCategoryAffinity×
01Molly RingwaldMovies & TV20.00×
02Christian SlaterMovies & TV20.00×
03ColumboMovies & TV20.00×
04Public administrationBusiness & Career19.29×
05Jennifer Love HewittMovies & TV12.96×
06Berlin WallTravel & Leisure8.74×
07Winona RyderMovies & TV7.63×
08PoliticoPolitics & Society6.46×
09Microwave ovenHome & Garden5.89×
10Weather forecastingHome & Garden5.58×
11Web serverTechnology & Electronics5.18×
12QVCMovies & TV4.86×
13Renewable energyBusiness & Career4.69×
14Sustainable energyHome & Garden4.24×
15Discount storesShopping4.18×
16FedExBusiness & Career3.54×
17Pizza HutFood & Beverages3.12×
18SubwayFood & Beverages2.59×
19PinterestInternet & Social Media2.31×
20McDonald'sFood & Beverages2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melodrama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melodrama audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.46×
Family OrientationCONSERVATISM1.95×
PatriotismCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melodrama audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Luxury OrientationPREMIUM0.77×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melodrama have in United States?

Melodrama has an estimated audience of 297,819 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Melodrama fans?

73.3% of Melodrama fans are female, 26.7% are male, with an average age of 41.3 years.

03

Which brands do Melodrama fans like most?

Melodrama fans show strongest brand affinity for Public administration (19.29×), Molly Ringwald (20×), and Jennifer Love Hewitt (12.96×) over the country average.

04

Where do Melodrama fans live in United States?

Melodrama fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Melodrama fans also like?

Beyond Melodrama itself, the audience over-indexes on Molly Ringwald (20×), Jennifer Love Hewitt (12.96×), Microwave oven (5.89×), and Christian Slater (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Melodrama audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Melodrama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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