Memphis soul Audience in United States
Memphis soul has an estimated audience of 1,408,807 people in United States. 74.4% are female, 25.6% are male, average age 45.0. Top regions: Tennessee, New York, Texas. Top brand affinities: 3D printing, Whataburger, Pillow, Collectable, Litter box.
The average Memphis soul fan in United States is 45.0 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, New York, Texas. Top brand affinities include 3D printing, Whataburger, Pillow, with strongest over-indexing on 3D printing (5.37× the country average). Demographically, the Memphis soul audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Memphis soul fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 45.0 |
| Estimated audience size | 1,408,807 |
Audience persona
The typical Memphis soul fan in United States is more female, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for 3D printing.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Tennessee | 142,329 | 5.04× |
| New York | 63,603 | 0.81× |
| Texas | 44,204 | 0.36× |
| Maryland | 40,711 | 1.68× |
| California | 33,089 | 0.21× |
| Mississippi | 30,326 | 2.61× |
| Arkansas | 17,961 | 1.55× |
| Louisiana | 15,408 | 0.85× |
| Oklahoma | 15,056 | 0.96× |
| Florida | 14,820 | 0.16× |
| Kentucky | 14,817 | 0.84× |
| Illinois | 14,533 | 0.31× |
| Alabama | 14,342 | 0.73× |
| West Virginia | 14,306 | 2.18× |
| South Carolina | 13,566 | 0.64× |
| Indiana | 13,218 | 0.51× |
| Kansas | 13,214 | 1.19× |
| Michigan | 13,201 | 0.36× |
| Missouri | 12,801 | 0.56× |
| Iowa | 12,545 | 1.08× |
| North Carolina | 12,290 | 0.29× |
| Ohio | 12,240 | 0.28× |
| Georgia | 12,191 | 0.28× |
| Wisconsin | 12,120 | 0.57× |
| New Hampshire | 11,788 | 2.12× |
| Arizona | 11,672 | 0.41× |
| Pennsylvania | 11,621 | 0.24× |
| Connecticut | 11,525 | 0.82× |
| New Mexico | 11,482 | 1.63× |
| Nevada | 11,445 | 0.84× |
| Rhode Island | 11,382 | 2.54× |
| Oregon | 11,299 | 0.7× |
| Utah | 11,232 | 0.89× |
| Virginia | 11,159 | 0.33× |
| New Jersey | 11,076 | 0.31× |
| Minnesota | 10,829 | 0.54× |
| Massachusetts | 10,718 | 0.39× |
| Washington | 10,463 | 0.37× |
| Colorado | 10,433 | 0.47× |
| Delaware | 10,193 | 2.62× |
| Washington, District of Columbia | 7,360 | 1.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3D printing | 5.37× | Technology & Electronics |
| Whataburger | 3.09× | Food & Beverages |
| Pillow | 2.77× | Home & Garden |
| Collectable | 1.54× | Kids & Family |
| Litter box | 1.79× | Pets & Animals |
| Natural rubber | 1.54× | Cars & Mobility |
| Boracay | 5.75× | Travel & Leisure |
| Mortgage insurance | 2.34× | Business & Career |
| Paul Dano | 2.51× | Movies & TV |
| IS (Infinite Stratos) | 1.63× | Literature |
| Enfamil | 2.85× | Kids & Family |
| English literature | 2.67× | Literature |
| Jack White | 1.69× | Movies & TV |
| JTV (Indonesia) | 1.85× | |
| Fast Five | 2.82× | Movies & TV |
| Kingdom of Judah | 2.44× | Politics & Society |
| International University of Business Agriculture and Technology | 3.36× | Business & Career |
| Ural Mountains | 4.15× | Travel & Leisure |
| REO Speedwagon | 2.39× | Music & Radio |
| Colorado River | 1.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.5 |
| Career Orientation | POWER | 2.17 |
| Individualism | JOY | 2.1 |
| Convenience Orientation | PREMIUM | 2.07 |
| Tradition | CONSERVATISM | 1.92 |
| Mindfulness | BALANCE | 1.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.3% |
| United Kingdom | 7.2% |
| Italy | 4.5% |
See Memphis soul audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Memphis soul have in United States?
Memphis soul has an estimated audience of 1,408,807 people in United States, concentrated in Tennessee and New York.
What is the gender split and age of Memphis soul fans?
74.4% of Memphis soul fans are female, 25.6% are male, with an average age of 45.0 years.
Which brands do Memphis soul fans like most?
Memphis soul fans show strongest brand affinity for 3D printing (5.37×), Whataburger (3.09×), and Pillow (2.77×) over the country average.
Where do Memphis soul fans live in United States?
Memphis soul fans in United States are most concentrated in Tennessee (reach 142,329), New York (reach 63,603), and Texas (reach 44,204). These three regions account for the largest share of the active audience.
What other brands do Memphis soul fans also like?
Beyond Memphis soul itself, the audience over-indexes on Whataburger (3.09×), Pillow (2.77×), Collectable (1.54×), and Litter box (1.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Memphis soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.