Merle Haggard Audience in United States

Merle Haggard logo

Merle Haggard has an estimated audience of 1,359,064 people in United States. 47.2% are female, 52.8% are male, average age 47.7. Top regions: Texas, California, Florida. Top brand affinities: Israel, KiwiCo, Urban Outfitters, Pillow, Whataburger.

The average Merle Haggard fan in United States is 47.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, KiwiCo, Urban Outfitters, with strongest over-indexing on Israel (6.74× the country average). Demographically, the Merle Haggard audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Merle Haggard fans

Demographic split for Merle Haggard audience in United States
MetricValue
Female47.2%
Male52.8%
Average age47.7
Estimated audience size1,359,064

Audience persona

The typical Merle Haggard fan in United States is balanced, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Merle Haggard in United States
RegionReachAffinity
Texas121,1871.04×
California93,6410.63×
Florida58,8340.64×
Tennessee54,7802.01×
North Carolina44,2751.08×
Ohio42,6731.02×
Georgia40,8810.98×
Oklahoma34,9922.32×
Pennsylvania32,3150.71×
New York31,5870.42×
Alabama30,9531.63×
Missouri30,0701.37×
Illinois29,4040.65×
Kentucky29,1491.71×
Michigan28,3210.8×
Indiana26,3311.06×
Virginia26,2140.79×
Arizona24,9970.9×
Arkansas23,0022.05×
South Carolina22,2961.09×
Louisiana21,4861.23×
Washington20,0610.74×
Minnesota20,0451.03×
Wisconsin19,6180.96×
Mississippi17,5201.56×
Colorado17,4070.81×
Oregon14,6310.94×
Iowa12,4331.11×
Kansas12,0651.13×
New Jersey11,7130.34×
Massachusetts11,5300.43×
Maryland10,8940.47×
West Virginia10,3311.63×
Utah9,5190.78×
Nevada7,8660.6×
Idaho7,7091.13×
New Mexico7,0341.03×
Nebraska6,7160.99×
Connecticut6,3900.47×
Montana6,1051.62×
Maine5,1371.06×
South Dakota4,1811.33×
New Hampshire3,8650.72×
North Dakota3,4751.24×
Wyoming2,7281.35×
Alaska2,4060.83×
Rhode Island2,0880.48×
Hawaii2,0640.35×
Vermont1,9790.83×
Delaware1,8530.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Merle Haggard audience
BrandAffinityCategory
Israel6.74×Travel & Leisure
KiwiCo12.17×Kids & Family
Urban Outfitters2.78×Shopping
Pillow2.27×Home & Garden
Whataburger1.62×Food & Beverages
Elsword14.15×Games
Suhr Guitars15.85×Music & Radio
Jeep Wagoneer4.26×Cars & Mobility
3D printing1.76×Technology & Electronics
Nebraska1.87×Travel & Leisure
Tech News4.77×Technology & Electronics
Birthday Gifts1.6×Kids & Family
Home staging2.6×Home & Garden
JamBase5.49×Music & Radio
Jeep Grand Cherokee (WJ)2.83×Cars & Mobility
MK1.89×Music & Radio
Loincloth10.37×Fashion & Accessoires
JibJab2.45×Internet & Social Media
Monogram1.62×Home & Garden
Jezebel (film)2.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Merle Haggard audience
TraitClusterScore
PatriotismCONSERVATISM2.84
TraditionCONSERVATISM1.69
Family OrientationCONSERVATISM1.29
Community OrientationOPEN1.26
ExtroversionTHRILL1.23
SpiritualityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Merle Haggard
CountryShare
United States76.5%
Canada6.0%
United Kingdom3.0%

See Merle Haggard audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Merle Haggard have in United States?

Merle Haggard has an estimated audience of 1,359,064 people in United States, concentrated in Texas and California.

What is the gender split and age of Merle Haggard fans?

47.2% of Merle Haggard fans are female, 52.8% are male, with an average age of 47.7 years.

Which brands do Merle Haggard fans like most?

Merle Haggard fans show strongest brand affinity for Israel (6.74×), KiwiCo (12.17×), and Urban Outfitters (2.78×) over the country average.

Where do Merle Haggard fans live in United States?

Merle Haggard fans in United States are most concentrated in Texas (reach 121,187), California (reach 93,641), and Florida (reach 58,834). These three regions account for the largest share of the active audience.

What other brands do Merle Haggard fans also like?

Beyond Merle Haggard itself, the audience over-indexes on KiwiCo (12.17×), Urban Outfitters (2.78×), Pillow (2.27×), and Whataburger (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Merle Haggard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.