Mesoamerica Audience in United States

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Mesoamerica has an estimated audience of 2,143,740 people in United States. 58.8% are female, 41.2% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Minnesota, Panama, JTV (Indonesia), Spinal muscular atrophy.

The average Mesoamerica fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Minnesota, Panama, with strongest over-indexing on Home construction (2.02× the country average). Demographically, the Mesoamerica audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Mesoamerica fans

Demographic split for Mesoamerica audience in United States
MetricValue
Female58.8%
Male41.2%
Average age36.7
Estimated audience size2,143,740

Audience persona

The typical Mesoamerica fan in United States is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Mesoamerica in United States
RegionReachAffinity
California438,3241.86×
Texas262,5381.42×
Florida171,3681.18×
New York129,7881.08×
Georgia79,3521.2×
Illinois75,8701.06×
North Carolina65,6131.02×
Arizona62,8651.44×
Washington61,2931.43×
Pennsylvania60,2100.83×
Virginia57,0551.09×
Michigan49,2530.88×
New Jersey48,4330.89×
Ohio48,1270.73×
Massachusetts41,8030.99×
Colorado40,5291.2×
Maryland39,0501.06×
Tennessee37,6560.88×
Indiana36,0100.92×
Oregon32,6821.33×
Missouri29,9020.87×
Kentucky29,1681.09×
Minnesota28,2520.92×
Wisconsin26,9130.83×
Utah26,3551.37×
South Carolina25,2090.78×
Louisiana25,1540.91×
Alabama25,1460.84×
Oklahoma24,8951.05×
Nevada23,7321.14×
Connecticut21,7801.01×
New Mexico18,6251.73×
Kansas16,4400.97×
Arkansas14,5470.82×
Iowa14,0260.79×
Mississippi12,2810.7×
Idaho10,8181.01×
Nebraska10,1790.95×
Hawaii9,8051.06×
Washington, District of Columbia7,8431.22×
West Virginia7,7350.77×
New Hampshire6,0640.72×
Maine5,9710.78×
Rhode Island5,8560.86×
Montana5,2260.88×
Alaska4,4220.96×
Delaware4,1200.7×
South Dakota3,0950.62×
Vermont2,9970.8×
North Dakota2,7000.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mesoamerica audience
BrandAffinityCategory
Home construction2.02×Home & Garden
Minnesota1.57×Travel & Leisure
Panama3.04×Travel & Leisure
JTV (Indonesia)2.28×
Spinal muscular atrophy3.4×Health
Penn & Teller2.91×Movies & TV
Jumia5.67×Fashion & Accessoires
iZombie4.21×Movies & TV
Redemption (theology)2.61×Politics & Society
Isabela (province)3.84×
REO Speedwagon2.07×Music & Radio
Mad About You3.13×Movies & TV
Mackenzie Foy1.89×Fashion & Accessoires
Lebanese cuisine1.87×Food & Beverages
Julius Caesar (play)1.54×
Dental hygienist1.5×Health
Toros de Tijuana5.67×Sports
Assassin's Creed II1.51×Games
Temple Grandin1.5×Literature
Stop Bullying3.3×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mesoamerica audience
TraitClusterScore
ExtroversionTHRILL1.46
Urban LifestyleOPEN1.29
Price SensitivityPREMIUM1.23
TraditionCONSERVATISM1.2
SpiritualityBALANCE1.19
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Mesoamerica
CountryShare
Mexico37.9%
United States36.4%
Brazil13.5%

See Mesoamerica audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Mesoamerica have in United States?

Mesoamerica has an estimated audience of 2,143,740 people in United States, concentrated in California and Texas.

What is the gender split and age of Mesoamerica fans?

58.8% of Mesoamerica fans are female, 41.2% are male, with an average age of 36.7 years.

Which brands do Mesoamerica fans like most?

Mesoamerica fans show strongest brand affinity for Home construction (2.02×), Minnesota (1.57×), and Panama (3.04×) over the country average.

Where do Mesoamerica fans live in United States?

Mesoamerica fans in United States are most concentrated in California (reach 438,324), Texas (reach 262,538), and Florida (reach 171,368). These three regions account for the largest share of the active audience.

What other brands do Mesoamerica fans also like?

Beyond Mesoamerica itself, the audience over-indexes on Minnesota (1.57×), Panama (3.04×), JTV (Indonesia) (2.28×), and Spinal muscular atrophy (3.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mesoamerica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.