Metal Gear Audience in United States

Metal Gear has an estimated audience of 287,524 people in United States. 10.5% are female, 89.5% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Metal Gear Solid, Beetlejuice, Katee Sackhoff, Ghostbusters (franchise), The Big Lebowski.

The average Metal Gear fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Metal Gear Solid, Beetlejuice, Katee Sackhoff, with strongest over-indexing on Metal Gear Solid (164.66× the country average). Demographically, the Metal Gear audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Open world game

Demographics of Metal Gear fans

Demographic split for Metal Gear audience in United States
MetricValue
Female10.5%
Male89.5%
Average age30.6
Estimated audience size287,524

Audience persona

The typical Metal Gear fan in United States is more male, around 30.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Metal Gear Solid.

Top regions in United States

Top regions ranked by reach for Metal Gear in United States
RegionReachAffinity
California43,6101.38×
Texas29,5821.2×
Florida20,2471.04×
New York15,8390.99×
Pennsylvania9,6501×
Illinois9,4280.98×
Georgia9,1351.03×
Ohio9,1181.03×
North Carolina8,4510.98×
Arizona7,8231.33×
Virginia7,7831.11×
Michigan7,4861×
Washington7,2431.26×
New Jersey7,0320.96×
Tennessee6,1631.07×
Indiana5,6361.07×
Massachusetts5,5080.97×
Wisconsin5,2221.21×
Missouri4,9921.08×
Maryland4,7270.96×
Alabama4,7111.17×
Colorado4,2420.94×
Oregon3,9191.19×
Kentucky3,9001.08×
Louisiana3,7911.02×
South Carolina3,7480.87×
Oklahoma3,6271.14×
Minnesota3,4310.83×
Nevada3,1351.13×
Utah2,7551.07×
Arkansas2,6571.12×
Kansas2,5981.15×
Connecticut2,5670.89×
Iowa2,1250.9×
Mississippi2,0400.86×
New Mexico1,4841.03×
Idaho1,4160.98×
Nebraska1,3770.96×
West Virginia1,3341×
New Hampshire1,1771.04×
Hawaii1,0940.88×
Maine8750.85×
Rhode Island8520.93×
Alaska7691.25×
Washington, District of Columbia6630.77×
Delaware6130.77×
Montana5780.73×
North Dakota4900.83×
South Dakota4200.63×
Wyoming3430.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Metal Gear audience
BrandAffinityCategory
Metal Gear Solid164.66×Games
Beetlejuice22.26×Movies & TV
Katee Sackhoff92.62×Movies & TV
Ghostbusters (franchise)47.96×Movies & TV
The Big Lebowski50.16×Movies & TV
Indeed.com9.5×Business & Career
Donnie Darko36.27×Movies & TV
Google Maps8.58×Internet & Social Media
Markiplier41.38×Games
Ozzy Osbourne18.72×Music & Radio
Bruce Willis12.19×Movies & TV
Google News9.8×News
Aaron Rodgers10.17×Sports
Alan Rickman65.33×Movies & TV
Enterprise Rent-A-Car9.43×Cars & Mobility
DuckDuckGo13.37×Internet & Social Media
Twin Peaks12.15×Movies & TV
Capital One5.59×Business & Career
Michael J. Fox14.61×Movies & TV
Alexander Skarsgård17.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Metal Gear audience
TraitClusterScore
Early Adopter MentalityPOWER1.96
PatriotismCONSERVATISM1.37
LGBTQ+ IdentityOPEN1.27
IndividualismJOY1.27
Need for SecurityCONSERVATISM1.25
ExtroversionTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Metal Gear
CountryShare
United States30.6%
Italy7.9%
United Kingdom7.1%

See Metal Gear audiences in other countries

More Open world game audiences in United States

Frequently asked questions

How many fans does Metal Gear have in United States?

Metal Gear has an estimated audience of 287,524 people in United States, concentrated in California and Texas.

What is the gender split and age of Metal Gear fans?

10.5% of Metal Gear fans are female, 89.5% are male, with an average age of 30.6 years.

Which brands do Metal Gear fans like most?

Metal Gear fans show strongest brand affinity for Metal Gear Solid (164.66×), Beetlejuice (22.26×), and Katee Sackhoff (92.62×) over the country average.

Where do Metal Gear fans live in United States?

Metal Gear fans in United States are most concentrated in California (reach 43,610), Texas (reach 29,582), and Florida (reach 20,247). These three regions account for the largest share of the active audience.

What other brands do Metal Gear fans also like?

Beyond Metal Gear itself, the audience over-indexes on Beetlejuice (22.26×), Katee Sackhoff (92.62×), Ghostbusters (franchise) (47.96×), and The Big Lebowski (50.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Metal Gear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.