Michael Symon Audience in United States
Michael Symon has an estimated audience of 284,362 people in United States. 69.5% are female, 30.5% are male, average age 45.0. Top regions: California, Ohio, New York. Top brand affinities: KICKZ, Sinaloa, Nebraska Cornhuskers football, Whataburger, Chalkidiki.
The average Michael Symon fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Ohio, New York. Top brand affinities include KICKZ, Sinaloa, Nebraska Cornhuskers football, with strongest over-indexing on KICKZ (30.91× the country average). Demographically, the Michael Symon audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Person · Subtype: Chef
Demographics of Michael Symon fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 45.0 |
| Estimated audience size | 284,362 |
Audience persona
The typical Michael Symon fan in United States is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for KICKZ.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 24,611 | 0.79× |
| Ohio | 24,545 | 2.8× |
| New York | 20,658 | 1.3× |
| Florida | 18,137 | 0.94× |
| Texas | 17,411 | 0.71× |
| Pennsylvania | 13,346 | 1.39× |
| New Jersey | 10,478 | 1.45× |
| Illinois | 10,139 | 1.07× |
| Michigan | 9,321 | 1.25× |
| North Carolina | 8,249 | 0.96× |
| Georgia | 7,277 | 0.83× |
| Virginia | 6,641 | 0.96× |
| Massachusetts | 6,308 | 1.13× |
| Arizona | 5,808 | 1× |
| Washington | 5,634 | 0.99× |
| Tennessee | 5,378 | 0.94× |
| Indiana | 5,166 | 0.99× |
| Wisconsin | 4,996 | 1.17× |
| Maryland | 4,783 | 0.98× |
| Missouri | 4,587 | 1× |
| South Carolina | 4,471 | 1.05× |
| Colorado | 4,368 | 0.97× |
| Minnesota | 4,283 | 1.05× |
| Connecticut | 3,649 | 1.28× |
| Oregon | 3,588 | 1.1× |
| Nevada | 3,475 | 1.26× |
| Alabama | 3,462 | 0.87× |
| Kentucky | 3,411 | 0.96× |
| Oklahoma | 2,851 | 0.9× |
| Louisiana | 2,689 | 0.73× |
| Iowa | 2,003 | 0.86× |
| Kansas | 2,000 | 0.89× |
| Arkansas | 1,944 | 0.83× |
| Mississippi | 1,705 | 0.73× |
| Utah | 1,637 | 0.64× |
| New Hampshire | 1,554 | 1.39× |
| Nebraska | 1,307 | 0.92× |
| Idaho | 1,300 | 0.91× |
| West Virginia | 1,195 | 0.9× |
| New Mexico | 1,087 | 0.76× |
| Maine | 1,046 | 1.03× |
| Rhode Island | 983 | 1.09× |
| Hawaii | 972 | 0.8× |
| Delaware | 890 | 1.13× |
| Montana | 670 | 0.85× |
| Washington, District of Columbia | 540 | 0.63× |
| South Dakota | 525 | 0.8× |
| Vermont | 457 | 0.92× |
| Alaska | 424 | 0.7× |
| North Dakota | 400 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KICKZ | 30.91× | Fashion & Accessoires |
| Sinaloa | 4.81× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.45× | Sports |
| Whataburger | 1.65× | Food & Beverages |
| Chalkidiki | 38.46× | Travel & Leisure |
| Alaska | 1.54× | Travel & Leisure |
| Israel | 1.85× | Travel & Leisure |
| Pillow | 1.73× | Home & Garden |
| edureka | 26.64× | Business & Career |
| KAZAR | 21.8× | Shopping |
| Jeep Wagoneer | 3.71× | Cars & Mobility |
| Home staging | 3.26× | Home & Garden |
| JDSU | 1.79× | Business & Career |
| Historic site | 2.18× | Arts & Culture |
| Nipsey Hussle | 2.99× | Music & Radio |
| Chiropractic education | 5.93× | Business & Career |
| Google Analytics | 2.31× | Internet & Social Media |
| Captain America (1990 film) | 1.99× | Movies & TV |
| Certified diabetes educator | 5.68× | Business & Career |
| The Other Woman (2009 film) | 3.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.59 |
| Community Orientation | OPEN | 1.44 |
| Price Sensitivity | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.35 |
| Creativity | OPEN | 1.32 |
| Healthy Lifestyle | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.2% |
| Canada | 5.2% |
| Brazil | 1.7% |
See Michael Symon audiences in other countries
More Chef audiences in United States
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- Anthony Bourdain (3,393,825)
Frequently asked questions
How many fans does Michael Symon have in United States?
Michael Symon has an estimated audience of 284,362 people in United States, concentrated in California and Ohio.
What is the gender split and age of Michael Symon fans?
69.5% of Michael Symon fans are female, 30.5% are male, with an average age of 45.0 years.
Which brands do Michael Symon fans like most?
Michael Symon fans show strongest brand affinity for KICKZ (30.91×), Sinaloa (4.81×), and Nebraska Cornhuskers football (3.45×) over the country average.
Where do Michael Symon fans live in United States?
Michael Symon fans in United States are most concentrated in California (reach 24,611), Ohio (reach 24,545), and New York (reach 20,658). These three regions account for the largest share of the active audience.
What other brands do Michael Symon fans also like?
Beyond Michael Symon itself, the audience over-indexes on Sinaloa (4.81×), Nebraska Cornhuskers football (3.45×), Whataburger (1.65×), and Chalkidiki (38.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Michael Symon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.