Middlesex County, New Jersey Audience in United States

Middlesex County, New Jersey logo

Middlesex County, New Jersey has an estimated audience of 486,845 people in United States. 56.8% are female, 43.2% are male, average age 43.3. Top brand affinities: Google Analytics, Minnesota, Nasi goreng, Mothercare, Graham Greene (actor).

Top brand affinities include Google Analytics, Minnesota, Nasi goreng, with strongest over-indexing on Google Analytics (6.55× the country average). Demographically, the Middlesex County, New Jersey audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Travelling.

Category: Travel & Leisure · Type: POI

Demographics of Middlesex County, New Jersey fans

Demographic split for Middlesex County, New Jersey audience in United States
MetricValue
Female56.8%
Male43.2%
Average age43.3
Estimated audience size486,845

Audience persona

The typical Middlesex County, New Jersey fan in United States is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Google Analytics.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Middlesex County, New Jersey audience
BrandAffinityCategory
Google Analytics6.55×Internet & Social Media
Minnesota1.61×Travel & Leisure
Nasi goreng23.28×Food & Beverages
Mothercare1.57×Kids & Family
Graham Greene (actor)2.86×
Google Wallet2.67×Technology & Electronics
CAC 401.75×Business & Career
Colorado River2.01×Travel & Leisure
Cachorro1.64×Pets & Animals
Lebanese cuisine1.94×Food & Beverages
Brookside3.22×Movies & TV
Sub Zero (Official)2.18×Literature
Highland games1.76×Sports
Food quality2.42×Food & Beverages
Irtra5.87×
Warning sign1.53×Cars & Mobility
John Key2.81×Politics & Society
Otto Graham2.33×Sports
Equinix1.52×Business & Career
Islamism1.66×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Middlesex County, New Jersey audience
TraitClusterScore
Quality AwarenessPREMIUM1.45
TravellingTHRILL1.37
Luxury OrientationPREMIUM1.36
Design AffinityPREMIUM1.31
Career OrientationPOWER1.2
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Middlesex County, New Jersey
CountryShare
United States99.5%
Germany0.3%
Italy0.2%

See Middlesex County, New Jersey audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Middlesex County, New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.