Millennium (TV series) Audience in United States

Millennium (TV series) logo

Millennium (TV series) has an estimated audience of 1,691,894 people in United States. 37.0% are female, 63.0% are male, average age 41.0. Top regions: California, Florida, New York. Top brand affinities: MK, Northrop Grumman, Boracay, Graham Greene, Diane Sawyer.

The average Millennium (TV series) fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include MK, Northrop Grumman, Boracay, with strongest over-indexing on MK (2.2× the country average). Demographically, the Millennium (TV series) audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Millennium (TV series) fans

Demographic split for Millennium (TV series) audience in United States
MetricValue
Female37.0%
Male63.0%
Average age41.0
Estimated audience size1,691,894

Audience persona

The typical Millennium (TV series) fan in United States is more male, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Millennium (TV series) in United States
RegionReachAffinity
California252,7731.36×
Florida204,9631.79×
New York153,0781.62×
Texas151,5131.04×
Illinois124,9492.22×
Pennsylvania55,0440.97×
Georgia53,9391.03×
North Carolina53,8691.06×
New Jersey53,0941.23×
Ohio48,8750.94×
Virginia43,4801.06×
Tennessee43,4681.28×
Michigan43,0350.97×
Massachusetts41,2651.24×
Indiana38,2131.24×
Missouri37,3401.37×
Washington33,7660.99×
Arizona32,4670.94×
Maryland27,4780.94×
Wisconsin25,9341.02×
Oklahoma25,3941.35×
Alabama25,1821.07×
Louisiana24,3741.12×
Colorado24,2880.91×
South Carolina23,5050.92×
Minnesota20,9280.86×
Kentucky20,3870.96×
Nevada19,4331.19×
Mississippi18,6361.34×
Oregon18,4780.95×
Connecticut17,0781.01×
Arkansas15,0991.08×
Utah14,3070.94×
Kansas12,8570.96×
Iowa12,5480.9×
New Hampshire7,7201.16×
New Mexico7,6970.91×
Nebraska6,4400.76×
Idaho6,3820.75×
West Virginia6,1720.78×
Hawaii5,7670.79×
Washington, District of Columbia5,7121.12×
Maine4,9970.82×
Rhode Island4,1540.77×
Montana3,9000.83×
Delaware3,7860.81×
Alaska3,1150.86×
South Dakota2,7580.71×
North Dakota2,3450.67×
Vermont2,1230.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Millennium (TV series) audience
BrandAffinityCategory
MK2.2×Music & Radio
Northrop Grumman1.76×Business & Career
Boracay2.42×Travel & Leisure
Graham Greene1.51×Literature
Diane Sawyer2×Movies & TV
Ironmongery1.79×Home & Garden
Better Off Dead (film)1.86×Movies & TV
Life of Pi1.59×Movies & TV
Irrigation sprinkler1.63×Home & Garden
Roger Daltrey1.64×Movies & TV
Príncipe1.83×Travel & Leisure
Totally Spies!1.93×Movies & TV
Judge Dredd (film)1.61×Movies & TV
Finding Your Roots1.53×Movies & TV
Barclays Center1.62×Sports
Islamism1.98×Politics & Society
Generation Iron2.67×Movies & TV
Caesarea2.68×Travel & Leisure
CACI1.69×Technology & Electronics
Jorja Fox1.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Millennium (TV series) audience
TraitClusterScore
Career OrientationPOWER1.47
Convenience OrientationPREMIUM1.28
Quality AwarenessPREMIUM1.21
IndulgenceJOY1.2
Family OrientationCONSERVATISM1.17
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Millennium (TV series)
CountryShare
United States20.6%
Taiwan10.2%
Portugal4.3%

See Millennium (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Millennium (TV series) have in United States?

Millennium (TV series) has an estimated audience of 1,691,894 people in United States, concentrated in California and Florida.

What is the gender split and age of Millennium (TV series) fans?

37.0% of Millennium (TV series) fans are female, 63.0% are male, with an average age of 41.0 years.

Which brands do Millennium (TV series) fans like most?

Millennium (TV series) fans show strongest brand affinity for MK (2.2×), Northrop Grumman (1.76×), and Boracay (2.42×) over the country average.

Where do Millennium (TV series) fans live in United States?

Millennium (TV series) fans in United States are most concentrated in California (reach 252,773), Florida (reach 204,963), and New York (reach 153,078). These three regions account for the largest share of the active audience.

What other brands do Millennium (TV series) fans also like?

Beyond Millennium (TV series) itself, the audience over-indexes on Northrop Grumman (1.76×), Boracay (2.42×), Graham Greene (1.51×), and Diane Sawyer (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Millennium (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.