Minimum wage Audience in United States

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Minimum wage has an estimated audience of 1,220,506 people in United States. 49.1% are female, 50.9% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Google Home, The Historian.

The average Minimum wage fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Minimum wage audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Minimum wage fans

Demographic split for Minimum wage audience in United States
MetricValue
Female49.1%
Male50.9%
Average age43.3
Estimated audience size1,220,506

Audience persona

The typical Minimum wage fan in United States is balanced, around 43.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Minimum wage in United States
RegionReachAffinity
California172,1391.28×
Texas98,7330.94×
Florida85,4551.03×
New York71,1751.04×
Ohio40,9021.09×
North Carolina40,6331.11×
Georgia38,7911.03×
Michigan38,0171.19×
Illinois37,0020.91×
New Jersey36,4231.17×
Virginia36,2011.22×
Pennsylvania34,7120.84×
Washington33,9411.39×
Arizona33,4171.34×
Tennessee26,7651.09×
Missouri24,3941.24×
Maryland23,2251.11×
Massachusetts21,6600.9×
Indiana20,0330.9×
Alabama18,3821.08×
South Carolina18,0360.98×
Colorado18,0330.94×
Connecticut16,8551.38×
Louisiana16,1421.03×
Kentucky14,9980.98×
Oregon14,9021.07×
Minnesota13,8220.79×
Wisconsin13,7940.75×
Oklahoma13,3450.98×
Mississippi11,3821.13×
Arkansas11,3391.13×
Nevada10,9970.93×
Kansas8,3390.87×
Iowa7,6720.76×
West Virginia7,5831.33×
Utah7,3270.67×
Nebraska6,1791.01×
New Mexico5,6990.93×
Hawaii5,0780.97×
Maine4,1740.95×
Washington, District of Columbia3,8681.05×
Idaho3,7470.61×
Delaware3,6771.09×
Rhode Island3,6620.94×
New Hampshire3,1340.65×
Montana2,9230.86×
South Dakota2,8961.03×
Alaska2,4040.92×
North Dakota2,1730.87×
Vermont1,6970.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minimum wage audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵10.14×Movies & TV
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Urban Outfitters1.61×Shopping
Israel1.6×Travel & Leisure
Eurail16.57×Cars & Mobility
Grace Slick5.52×Music & Radio
Parral, Chihuahua9.05×Travel & Leisure
Home staging2.86×Home & Garden
Historic site2.28×Arts & Culture
Chromebook3.02×Technology & Electronics
Final Fantasy VII (Famicom)7.37×Games
Nebraska Cornhuskers football1.83×Sports
Jeep Wagoneer2.72×Cars & Mobility
Jesse Plemons1.56×Movies & TV
Flash memory1.79×Technology & Electronics
Urban horticulture1.56×Home & Garden
Evan Tanner16.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minimum wage audience
TraitClusterScore
Urban LifestyleOPEN1.66
Career OrientationPOWER1.5
PatriotismCONSERVATISM1.48
Need for SecurityCONSERVATISM1.48
SustainabilityBALANCE1.43
Quality AwarenessPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Minimum wage
CountryShare
United States24.6%
Ukraine16.2%
Saudi Arabia7.6%

See Minimum wage audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Minimum wage have in United States?

Minimum wage has an estimated audience of 1,220,506 people in United States, concentrated in California and Texas.

What is the gender split and age of Minimum wage fans?

49.1% of Minimum wage fans are female, 50.9% are male, with an average age of 43.3 years.

Which brands do Minimum wage fans like most?

Minimum wage fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (10.14×), and Mathcore (18.06×) over the country average.

Where do Minimum wage fans live in United States?

Minimum wage fans in United States are most concentrated in California (reach 172,139), Texas (reach 98,733), and Florida (reach 85,455). These three regions account for the largest share of the active audience.

What other brands do Minimum wage fans also like?

Beyond Minimum wage itself, the audience over-indexes on Lulu 黃路梓茵 (10.14×), Mathcore (18.06×), Google Home (11.64×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minimum wage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.