Miss America Audience in United States

Miss America logo

Miss America has an estimated audience of 731,217 people in United States. 71.1% are female, 28.9% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Bank account, Combat sport, headspace.

The average Miss America fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Bank account, with strongest over-indexing on Goop (11.16× the country average). Demographically, the Miss America audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Event

Demographics of Miss America fans

Demographic split for Miss America audience in United States
MetricValue
Female71.1%
Male28.9%
Average age37.1
Estimated audience size731,217

Audience persona

The typical Miss America fan in United States is more female, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Miss America in United States
RegionReachAffinity
California52,1160.65×
Texas47,2700.75×
Florida42,0570.85×
New York29,0930.71×
Georgia22,9191.02×
North Carolina21,6910.99×
Illinois19,5190.8×
Pennsylvania18,8030.76×
Alabama18,0241.76×
Virginia17,3810.98×
Ohio17,1800.76×
New Jersey16,3910.88×
Arizona15,8791.06×
Tennessee15,7951.08×
Michigan15,7520.82×
Arkansas12,9432.15×
Kentucky12,5211.37×
Massachusetts12,0040.83×
Washington11,8830.81×
South Carolina11,5411.05×
Indiana11,1310.83×
Maryland10,5970.84×
Wisconsin10,5390.96×
Colorado9,9730.87×
Utah9,6851.48×
Louisiana9,6481.02×
Minnesota9,4620.9×
Oklahoma9,4281.16×
Missouri9,3240.79×
Mississippi8,4321.4×
Oregon6,5550.78×
Connecticut6,1880.84×
Iowa5,4900.91×
Kansas5,3450.93×
Nevada5,1410.73×
Nebraska3,4890.95×
West Virginia3,4801.02×
Idaho3,3470.91×
Hawaii3,3061.05×
New Hampshire3,1051.08×
North Dakota2,7031.8×
Washington, District of Columbia2,6911.22×
New Mexico2,4960.68×
Alaska2,3021.47×
Maine1,9980.76×
South Dakota1,9451.15×
Rhode Island1,8680.8×
Delaware1,6580.82×
Montana1,5940.79×
Vermont1,4181.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miss America audience
BrandAffinityCategory
Goop11.16×Internet & Social Media
Governor of Michigan13.75×Politics & Society
Bank account4.57×Business & Career
Combat sport2.59×Sports
headspace13.9×Health
Google Home7.58×Technology & Electronics
Home equity2.26×Home & Garden
Fairy godmother8.49×Literature
Wok7.34×Food & Beverages
Grace Slick9.73×Music & Radio
Cherish (group)11.36×Music & Radio
Hardik Pandya15.61×Sports
Hibachi7.8×Food & Beverages
Grinch3.9×Movies & TV
TV Fanatic10.01×Movies & TV
Kikar HaShabbat14.83×News
Whataburger1.51×Food & Beverages
Guitarist (magazine)9.18×Music & Radio
Vocal harmony3.62×Music & Radio
UK garage4.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miss America audience
TraitClusterScore
Luxury OrientationPREMIUM2.86
Risk AppetiteTHRILL2.14
DIY MentalityTHRILL1.57
Design AffinityPREMIUM1.37
CreativityOPEN1.35
Community OrientationOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Miss America
CountryShare
United States69.1%
Japan8.6%
Italy3.4%

See Miss America audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Miss America have in United States?

Miss America has an estimated audience of 731,217 people in United States, concentrated in California and Texas.

What is the gender split and age of Miss America fans?

71.1% of Miss America fans are female, 28.9% are male, with an average age of 37.1 years.

Which brands do Miss America fans like most?

Miss America fans show strongest brand affinity for Goop (11.16×), Governor of Michigan (13.75×), and Bank account (4.57×) over the country average.

Where do Miss America fans live in United States?

Miss America fans in United States are most concentrated in California (reach 52,116), Texas (reach 47,270), and Florida (reach 42,057). These three regions account for the largest share of the active audience.

What other brands do Miss America fans also like?

Beyond Miss America itself, the audience over-indexes on Governor of Michigan (13.75×), Bank account (4.57×), Combat sport (2.59×), and headspace (13.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miss America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.