Moab, Utah Audience in United States

Moab, Utah logo

Moab, Utah has an estimated audience of 551,548 people in United States. 35.0% are female, 65.0% are male, average age 40.2. Top regions: Utah, California, Texas. Top brand affinities: Natural rubber, Minnesota, Iyanla Vanzant, Diane Sawyer, MK.

The average Moab, Utah fan in United States is 40.2 years old, more male, and lives primarily in Utah. The audience is concentrated in Utah, California, Texas. Top brand affinities include Natural rubber, Minnesota, Iyanla Vanzant, with strongest over-indexing on Natural rubber (2.22× the country average). Demographically, the Moab, Utah audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Moab, Utah fans

Demographic split for Moab, Utah audience in United States
MetricValue
Female35.0%
Male65.0%
Average age40.2
Estimated audience size551,548

Audience persona

The typical Moab, Utah fan in United States is more male, around 40.2 years old, with strong Sports Activity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Moab, Utah in United States
RegionReachAffinity
Utah39,3237.96×
California37,0750.61×
Texas34,4740.73×
Colorado25,8312.97×
Arizona19,3941.72×
Florida18,1740.49×
New York12,9700.42×
Illinois11,4990.63×
Washington10,1750.92×
Ohio9,3210.55×
Pennsylvania8,5430.46×
Missouri8,3560.94×
North Carolina8,0220.48×
Georgia7,7160.45×
Nevada7,6971.44×
Michigan7,5920.53×
Minnesota7,0330.89×
Oregon7,0031.11×
Tennessee6,7840.61×
Virginia6,4010.48×
Wisconsin6,2570.75×
Oklahoma5,7970.95×
Massachusetts5,7880.53×
Indiana5,7780.57×
Idaho5,6622.05×
New Mexico5,6332.04×
New Jersey5,5430.4×
Kansas4,8481.12×
Iowa4,7561.05×
Kentucky4,0050.58×
South Carolina3,9850.48×
Louisiana3,8710.54×
Nebraska3,8171.38×
Alabama3,8010.49×
Maryland3,5210.37×
Arkansas3,3240.73×
Montana2,9171.91×
Connecticut2,7360.49×
Wyoming2,2012.69×
Mississippi1,8000.4×
South Dakota1,7211.35×
New Hampshire1,3910.64×
Maine1,2260.62×
Hawaii1,1570.49×
North Dakota1,1160.98×
West Virginia1,0890.42×
Washington, District of Columbia8370.5×
Alaska8240.7×
Rhode Island7390.42×
Vermont6160.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moab, Utah audience
BrandAffinityCategory
Natural rubber2.22×Cars & Mobility
Minnesota1.53×Travel & Leisure
Iyanla Vanzant11.13×Business & Career
Diane Sawyer6.89×Movies & TV
MK2.85×Music & Radio
N1 road (South Africa)2.77×Travel & Leisure
Equinix8.46×Business & Career
Sailor2.76×Travel & Leisure
Academy Award for Best Visual Effects5.9×Movies & TV
Irrigation sprinkler4.45×Home & Garden
Life of Pi4.1×Movies & TV
Northrop Grumman2.66×Business & Career
Ma Mère12.34×Movies & TV
Bruklinas6.46×Travel & Leisure
Bulacan6.41×Travel & Leisure
Memphis May Fire8.27×Music & Radio
Acoustic music1.62×Music & Radio
Graham Greene (actor)2.17×
Ken Griffey Jr.2.75×Sports
Hypertext2.09×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moab, Utah audience
TraitClusterScore
Sports ActivityPOWER2.23
PatriotismCONSERVATISM1.67
SustainabilityBALANCE1.6
Need for SecurityCONSERVATISM1.6
TravellingTHRILL1.52
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Moab, Utah
CountryShare
United States78.8%
Canada4.2%
Germany3.1%

See Moab, Utah audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Moab, Utah have in United States?

Moab, Utah has an estimated audience of 551,548 people in United States, concentrated in Utah and California.

What is the gender split and age of Moab, Utah fans?

35.0% of Moab, Utah fans are female, 65.0% are male, with an average age of 40.2 years.

Which brands do Moab, Utah fans like most?

Moab, Utah fans show strongest brand affinity for Natural rubber (2.22×), Minnesota (1.53×), and Iyanla Vanzant (11.13×) over the country average.

Where do Moab, Utah fans live in United States?

Moab, Utah fans in United States are most concentrated in Utah (reach 39,323), California (reach 37,075), and Texas (reach 34,474). These three regions account for the largest share of the active audience.

What other brands do Moab, Utah fans also like?

Beyond Moab, Utah itself, the audience over-indexes on Minnesota (1.53×), Iyanla Vanzant (11.13×), Diane Sawyer (6.89×), and MK (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moab, Utah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.