Mobile advertising Audience in United States

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Mobile advertising has an estimated audience of 356,933 people in United States. 39.1% are female, 60.9% are male, average age 36.3. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Dog breed, Figure painting (hobby), Mount Kilimanjaro, Urban Outfitters.

The average Mobile advertising fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Dog breed, Figure painting (hobby), with strongest over-indexing on Lulu 黃路梓茵 (11.76× the country average). Demographically, the Mobile advertising audience skews more male with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Mobile advertising fans

Demographic split for Mobile advertising audience in United States
MetricValue
Female39.1%
Male60.9%
Average age36.3
Estimated audience size356,933

Audience persona

The typical Mobile advertising fan in United States is more male, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Mobile advertising in United States
RegionReachAffinity
California24,2780.62×
New York20,7401.04×
Texas19,6450.64×
Florida14,8190.61×
Indiana7,3141.12×
North Carolina6,6170.62×
Ohio5,8580.53×
Illinois5,5430.47×
Georgia5,4700.5×
Michigan5,2850.57×
Pennsylvania5,0400.42×
Louisiana4,3780.95×
New Jersey4,3070.47×
Kansas3,9531.41×
South Dakota3,8584.68×
Virginia3,8390.44×
Tennessee3,6780.51×
Oregon3,3800.83×
Alabama3,2180.65×
Arizona3,1420.43×
Mississippi3,1101.06×
Minnesota3,0770.6×
New Hampshire2,9972.13×
Colorado2,9650.53×
Maryland2,8230.46×
Arkansas2,7630.94×
Oklahoma2,7020.68×
Kentucky2,6590.59×
South Carolina2,6380.49×
West Virginia2,5681.54×
Massachusetts2,5650.36×
Wisconsin2,5380.47×
Missouri2,4890.43×
Nevada2,3960.69×
Idaho2,3711.32×
Utah2,3520.74×
Washington2,3470.33×
Hawaii2,2651.48×
Iowa2,2510.77×
Connecticut2,2410.63×
Montana2,2342.26×
Nebraska2,0721.16×
New Mexico2,0611.15×
Rhode Island2,0431.8×
Maine2,0421.6×
Vermont2,0093.21×
Delaware1,8291.86×
Washington, District of Columbia1,3211.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile advertising audience
BrandAffinityCategory
Lulu 黃路梓茵11.76×Movies & TV
Dog breed2.08×Pets & Animals
Figure painting (hobby)8.8×Arts & Culture
Mount Kilimanjaro20×Travel & Leisure
Urban Outfitters2.19×Shopping
Elsword17.41×Games
Arrietty14.21×Movies & TV
Historic site4.08×Arts & Culture
Barclays Center12.1×Sports
Vocal harmony4.1×Music & Radio
Nebraska Cornhuskers football3×Sports
The Perks of Being a Wallflower (film)5.06×Movies & TV
CAC 403.79×Business & Career
Bank account1.68×Business & Career
Jesse Plemons2.31×Movies & TV
Racing1.66×Cars & Mobility
Home staging3.31×Home & Garden
edureka22.93×Business & Career
Ken Griffey Jr.4.94×Sports
El Paso County, Colorado7.88×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile advertising audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.22
Risk AppetiteTHRILL2.03
Career OrientationPOWER1.93
PatriotismCONSERVATISM1.71
Early Adopter MentalityPOWER1.54
Need for SecurityCONSERVATISM1.52

Worldwide distribution

Worldwide audience distribution share by country for Mobile advertising
CountryShare
Japan49.9%
South Korea27.4%
United States4.4%

See Mobile advertising audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mobile advertising have in United States?

Mobile advertising has an estimated audience of 356,933 people in United States, concentrated in California and New York.

What is the gender split and age of Mobile advertising fans?

39.1% of Mobile advertising fans are female, 60.9% are male, with an average age of 36.3 years.

Which brands do Mobile advertising fans like most?

Mobile advertising fans show strongest brand affinity for Lulu 黃路梓茵 (11.76×), Dog breed (2.08×), and Figure painting (hobby) (8.8×) over the country average.

Where do Mobile advertising fans live in United States?

Mobile advertising fans in United States are most concentrated in California (reach 24,278), New York (reach 20,740), and Texas (reach 19,645). These three regions account for the largest share of the active audience.

What other brands do Mobile advertising fans also like?

Beyond Mobile advertising itself, the audience over-indexes on Dog breed (2.08×), Figure painting (hobby) (8.8×), Mount Kilimanjaro (20×), and Urban Outfitters (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.