Rascasse Audience Intelligence

MoMA PS1 Audience in United States

A data profile of the people who buy, follow and care about MoMA PS1 in United States — modelled from more than twelve digital signal sources. MoMA PS1 has an estimated audience of 429,636 people in United States.

#58among Museum in United States#4356among POI in United States#374in Arts & Culture

The average MoMA PS1 fan in United States is 46.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Taron Egerton, Georgia O'Keeffe, Alt-J, with strongest over-indexing on Taron Egerton (30.48× the country average).

Demographically, the MoMA PS1 audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MoMA PS1 fan in United States is balanced, around 46.0 years old, with strong Design Affinity tendencies and a notable affinity for Taron Egerton.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MoMA PS1 profile in United States.

Audience size
430K
in United States
Gender
53.2%♀
46.8% male
Age
46.0
average years
Country rank
#39958
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MoMA PS1 fans

53.2% are female, 46.8% are male, average age 46.0.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for MoMA PS1 audience in United States
MetricValue
Female53.2%
Male46.8%
Average age46.0
Estimated audience size429,636
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the MoMA PS1 audience in United States
Age bracketShare%
16-199%
20-2914%
30-3915%
40-4920%
50+41%
Fig. 04

Worldwide distribution

32.7%

of the worldwide MoMA PS1 audience comes from United States.

Worldwide audience distribution share by country for MoMA PS1
CountryShare
United States32.7%
Italy9.1%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MoMA PS1 audience in United States is strongest.

Fig. 05

Top regions by affinity

MoMA PS1 fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K33.47×
02New Jersey~40K3.21×
03Connecticut~6K1.42×
04Washington, District of Columbia~2K1.38×
05Vermont<1K0.97×
06Rhode Island~1K0.95×
07Massachusetts~8K0.90×
08Alaska<1K0.88×
09North Dakota<1K0.88×
10South Dakota<1K0.87×
11Montana~1K0.85×
12Maine~1K0.84×
13Idaho~2K0.83×
14Mississippi~3K0.82×
15West Virginia~2K0.80×
16Hawaii~1K0.80×
17Delaware<1K0.80×
18Nebraska~2K0.79×
19Arkansas~3K0.77×
20Oklahoma~4K0.76×
21Iowa~3K0.76×
22New Mexico~2K0.76×
23New Hampshire~1K0.76×
24Kansas~2K0.74×
25Alabama~4K0.73×
26Nevada~3K0.71×
27Louisiana~4K0.69×
28Utah~3K0.67×
29Kentucky~4K0.65×
30Wisconsin~4K0.60×
31Pennsylvania~9K0.59×
32South Carolina~4K0.59×
33Missouri~4K0.58×
34Oregon~3K0.58×
35Arizona~5K0.55×
36Indiana~4K0.55×
37Tennessee~5K0.54×
38Minnesota~3K0.54×
39Maryland~4K0.53×
40Colorado~3K0.51×
41Virginia~5K0.49×
42Washington~4K0.47×
43Michigan~5K0.45×
44Illinois~6K0.43×
45Georgia~6K0.43×
46Ohio~6K0.42×
47North Carolina~5K0.42×
48California~20K0.40×
49Florida~9K0.32×
50Texas~10K0.28×
Fig. 06

Affinity by region

Affinity by region — MoMA PS1, United States
0.28×1.00×33.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MoMA PS1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MoMA PS1 audience
#·InterestCategoryAffinity×
01Alt-JMusic & Radio109.01×
02KartellHome & Garden75.89×
03The Velvet UndergroundMusic & Radio65.70×
04Guggenheim Museum BilbaoArts & Culture42.73×
05Georgia O'KeeffeArts & Culture39.71×
06Diego RiveraArts & Culture33.50×
07Taron EgertonMovies & TV30.48×
08Carnegie HallArts & Culture29.50×
09Dippin' DotsFood & Beverages27.08×
10Jackson PollockArts & Culture26.99×
11Soho House (club)Business & Career26.04×
12CubismArts & Culture21.24×
13Brooklyn MuseumArts & Culture20.37×
14Art dealerArts & Culture20.24×
15Art BaselArts & Culture12.80×
16Acne StudiosFashion & Accessoires11.70×
17International educationBusiness & Career10.68×
18Museum of Modern ArtArts & Culture7.05×
19Street artArts & Culture5.20×
20Digital artArts & Culture4.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MoMA PS1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MoMA PS1 audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.12×
SustainabilityBALANCE2.39×
IndulgenceJOY2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MoMA PS1 audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
DIY MentalityTHRILL0.87×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MoMA PS1 have in United States?

MoMA PS1 has an estimated audience of 429,636 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of MoMA PS1 fans?

53.2% of MoMA PS1 fans are female, 46.8% are male, with an average age of 46.0 years.

03

Which brands do MoMA PS1 fans like most?

MoMA PS1 fans show strongest brand affinity for Taron Egerton (30.48×), Georgia O'Keeffe (39.71×), and Alt-J (109.01×) over the country average.

04

Where do MoMA PS1 fans live in United States?

MoMA PS1 fans in United States are most concentrated in New York (reach ~300K), New Jersey (reach ~40K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do MoMA PS1 fans also like?

Beyond MoMA PS1 itself, the audience over-indexes on Georgia O'Keeffe (39.71×), Alt-J (109.01×), Kartell (75.89×), and Diego Rivera (33.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

See MoMA PS1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MoMA PS1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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