MoMA PS1 Audience in United States

MoMA PS1 logo

MoMA PS1 has an estimated audience of 429,636 people in United States. 53.2% are female, 46.8% are male, average age 46.0. Top regions: New York, New Jersey, California. Top brand affinities: Keith Haring, The Smiths, Autism Awareness, Khan Academy, Diabetes mellitus awareness.

The average MoMA PS1 fan in United States is 46.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Keith Haring, The Smiths, Autism Awareness, with strongest over-indexing on Keith Haring (51.16× the country average). Demographically, the MoMA PS1 audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of MoMA PS1 fans

Demographic split for MoMA PS1 audience in United States
MetricValue
Female53.2%
Male46.8%
Average age46.0
Estimated audience size429,636

Audience persona

The typical MoMA PS1 fan in United States is balanced, around 46.0 years old, with strong Design Affinity tendencies and a notable affinity for Keith Haring.

Top regions in United States

Top regions ranked by reach for MoMA PS1 in United States
RegionReachAffinity
New York322,22727.88×
New Jersey32,2392.95×
California24,0800.51×
Pennsylvania10,0860.7×
Massachusetts9,3791.11×
Texas8,0550.22×
Connecticut7,7921.81×
Florida7,3700.25×
Illinois6,1410.43×
Virginia5,1370.49×
Georgia4,5010.34×
North Carolina3,4770.27×
Maryland3,4070.46×
Ohio3,3160.25×
Washington3,2360.38×
Michigan3,1550.28×
Washington, District of Columbia2,4881.93×
Tennessee2,0640.24×
Colorado1,8760.28×
Oregon1,8690.38×
Minnesota1,8430.3×
Indiana1,7430.22×
Missouri1,5040.22×
Rhode Island1,4741.08×
South Carolina1,3010.2×
Arizona1,2310.14×
Maine1,1180.73×
Kentucky1,1010.2×
Louisiana9970.18×
Wisconsin9880.15×
Vermont8591.14×
Nebraska7750.36×
Utah7540.2×
Arkansas7380.21×
Alabama6880.11×
Kansas6650.2×
Nevada6590.16×
New Hampshire6220.37×
Hawaii6050.33×
New Mexico5510.26×
Oklahoma5050.11×
Mississippi4990.14×
Iowa4810.14×
West Virginia4120.21×
Alaska4110.45×
Delaware3910.33×
Idaho3800.18×
Montana3580.3×
South Dakota3530.36×
North Dakota3440.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MoMA PS1 audience
BrandAffinityCategory
Keith Haring51.16×Arts & Culture
The Smiths34.02×Music & Radio
Autism Awareness19.03×Health
Khan Academy16.89×Business & Career
Diabetes mellitus awareness12.48×Health
Capital One6.91×Business & Career
Diane Keaton10.18×Movies & TV
Google Maps6.28×Internet & Social Media
Dazed & Confused (magazine)27.67×Fashion & Accessoires
Art Institute of Chicago38.25×Travel & Leisure
Microblogging12.67×Technology & Electronics
Indeed.com5.73×Business & Career
BMW i360.88×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Hugh Jackman16.32×Movies & TV
Andy Warhol24.57×Arts & Culture
DeviantArt8.52×Internet & Social Media
Beetlejuice5.82×Movies & TV
Elizabeth Taylor14.46×Movies & TV
Kia Sportage23.86×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MoMA PS1 audience
TraitClusterScore
Design AffinityPREMIUM4.36
LGBTQ+ IdentityOPEN2.43
SustainabilityBALANCE2.09
Urban LifestyleOPEN1.88
MindfulnessBALANCE1.73
Luxury OrientationPREMIUM1.69

Worldwide distribution

Worldwide audience distribution share by country for MoMA PS1
CountryShare
United States32.7%
Italy9.1%
Japan7.9%

See MoMA PS1 audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does MoMA PS1 have in United States?

MoMA PS1 has an estimated audience of 429,636 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of MoMA PS1 fans?

53.2% of MoMA PS1 fans are female, 46.8% are male, with an average age of 46.0 years.

Which brands do MoMA PS1 fans like most?

MoMA PS1 fans show strongest brand affinity for Keith Haring (51.16×), The Smiths (34.02×), and Autism Awareness (19.03×) over the country average.

Where do MoMA PS1 fans live in United States?

MoMA PS1 fans in United States are most concentrated in New York (reach 322,227), New Jersey (reach 32,239), and California (reach 24,080). These three regions account for the largest share of the active audience.

What other brands do MoMA PS1 fans also like?

Beyond MoMA PS1 itself, the audience over-indexes on The Smiths (34.02×), Autism Awareness (19.03×), Khan Academy (16.89×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MoMA PS1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.