Moth Audience in United States

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Moth has an estimated audience of 963,839 people in United States. 61.6% are female, 38.4% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Bank account, 3D printing, IS (Infinite Stratos), Winemaking.

The average Moth fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Bank account, 3D printing, with strongest over-indexing on Natural rubber (1.72× the country average). Demographically, the Moth audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Moth fans

Demographic split for Moth audience in United States
MetricValue
Female61.6%
Male38.4%
Average age35.8
Estimated audience size963,839

Audience persona

The typical Moth fan in United States is more female, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Moth in United States
RegionReachAffinity
California122,8771.16×
Texas102,1681.23×
Florida73,4361.13×
New York58,8171.09×
Illinois34,6581.08×
Pennsylvania32,7281.01×
Georgia30,9091.04×
North Carolina30,0961.04×
Ohio29,2160.98×
Michigan25,3601.01×
Washington23,8061.23×
New Jersey23,4180.96×
Virginia22,9480.98×
Arizona21,0151.07×
Tennessee19,4091×
Indiana18,3391.04×
Massachusetts18,1020.95×
Colorado16,8891.11×
Missouri15,5411×
Maryland15,4050.93×
Oregon13,9511.26×
Wisconsin13,1630.91×
Alabama12,7930.95×
South Carolina12,7160.88×
Louisiana12,5341.01×
Kentucky12,3601.02×
Minnesota12,2530.89×
Oklahoma11,1911.05×
Nevada10,7291.15×
Utah10,5281.22×
Connecticut8,9000.92×
Kansas7,5080.99×
Arkansas7,3360.92×
Mississippi6,7910.86×
Iowa6,7340.85×
New Mexico5,2921.09×
West Virginia5,0571.13×
Idaho5,0131.04×
Nebraska4,1850.87×
Hawaii3,9140.94×
New Hampshire3,5140.93×
Rhode Island3,1591.03×
Maine3,1570.91×
Montana2,7601.03×
Washington, District of Columbia2,2610.78×
Delaware2,1050.79×
Alaska2,0691×
South Dakota1,8570.83×
North Dakota1,6690.84×
Vermont1,5350.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moth audience
BrandAffinityCategory
Natural rubber1.72×Cars & Mobility
Bank account1.7×Business & Career
3D printing1.69×Technology & Electronics
IS (Infinite Stratos)1.54×Literature
Winemaking1.52×Food & Beverages
Paul Dano1.6×Movies & TV
Hypertext1.75×Technology & Electronics
Arnold Palmer1.53×Sports
Highland games1.57×Sports
Cadena SER2.64×Music & Radio
Ayrton Senna1.6×Sports
Tequila Cazadores2.58×Food & Beverages
Springfield, Illinois1.62×Travel & Leisure
WAOW2.27×Movies & TV
Catania1.9×Travel & Leisure
Perris, California2.61×Travel & Leisure
Mad About You1.51×Movies & TV
Ural Mountains1.57×Travel & Leisure
Gemma Ward2.01×Fashion & Accessoires
James Beard1.9×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moth audience
TraitClusterScore
Early Adopter MentalityPOWER1.62
SustainabilityBALANCE1.57
MindfulnessBALANCE1.54
Design AffinityPREMIUM1.41
LGBTQ+ IdentityOPEN1.4
ExtroversionTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Moth
CountryShare
United States32.8%
Thailand7.9%
United Kingdom6.0%

See Moth audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Moth have in United States?

Moth has an estimated audience of 963,839 people in United States, concentrated in California and Texas.

What is the gender split and age of Moth fans?

61.6% of Moth fans are female, 38.4% are male, with an average age of 35.8 years.

Which brands do Moth fans like most?

Moth fans show strongest brand affinity for Natural rubber (1.72×), Bank account (1.7×), and 3D printing (1.69×) over the country average.

Where do Moth fans live in United States?

Moth fans in United States are most concentrated in California (reach 122,877), Texas (reach 102,168), and Florida (reach 73,436). These three regions account for the largest share of the active audience.

What other brands do Moth fans also like?

Beyond Moth itself, the audience over-indexes on Bank account (1.7×), 3D printing (1.69×), IS (Infinite Stratos) (1.54×), and Winemaking (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.