Motif (textile arts) Audience in United States

Motif (textile arts) logo

Motif (textile arts) has an estimated audience of 406,646 people in United States. 90.2% are female, 9.8% are male, average age 47.0. Top brand affinities: Product design, Pillow, Whataburger, Zoo Tycoon (series), Jersey (fabric).

Top brand affinities include Product design, Pillow, Whataburger, with strongest over-indexing on Product design (2.24× the country average). Demographically, the Motif (textile arts) audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Category: Fashion & Accessoires · Type: Topic

Demographics of Motif (textile arts) fans

Demographic split for Motif (textile arts) audience in United States
MetricValue
Female90.2%
Male9.8%
Average age47.0
Estimated audience size406,646

Audience persona

The typical Motif (textile arts) fan in United States is more female, around 47.0 years old, with strong Creativity tendencies and a notable affinity for Product design.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motif (textile arts) audience
BrandAffinityCategory
Product design2.24×Business & Career
Pillow1.89×Home & Garden
Whataburger1.54×Food & Beverages
Zoo Tycoon (series)16.65×Games
Jersey (fabric)16.65×Fashion & Accessoires
UK garage4.11×Music & Radio
Fairy godmother5.22×Literature
Historic site2.95×Arts & Culture
Ipag Business School12.39×Business & Career
Goop3.43×Internet & Social Media
Governor of Michigan4.7×Politics & Society
headspace5.25×Health
JDSU1.68×Business & Career
Janitor3.33×Home & Garden
Wok3.34×Food & Beverages
Women's empowerment2.09×Politics & Society
Home staging2.48×Home & Garden
Jesse Plemons1.63×Movies & TV
Vocal harmony2.14×Music & Radio
Cherish (group)5.05×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motif (textile arts) audience
TraitClusterScore
CreativityOPEN1.41
Price SensitivityPREMIUM1.36
TraditionCONSERVATISM1.35
Community OrientationOPEN1.34
Family OrientationCONSERVATISM1.34
DIY MentalityTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Motif (textile arts)
CountryShare
United States49.6%
Indonesia13.4%
Japan9.0%

See Motif (textile arts) audiences in other countries

More Fashion & Accessoires audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Motif (textile arts). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.