Multiracial Audience in United States

Multiracial logo

Multiracial has an estimated audience of 1,791,168 people in United States. 64.0% are female, 36.0% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Natural rubber, Litter box, 3D printing, Panama.

The average Multiracial fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Natural rubber, Litter box, with strongest over-indexing on Bank account (2.71× the country average). Demographically, the Multiracial audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Multiracial fans

Demographic split for Multiracial audience in United States
MetricValue
Female64.0%
Male36.0%
Average age35.6
Estimated audience size1,791,168

Audience persona

The typical Multiracial fan in United States is more female, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Multiracial in United States
RegionReachAffinity
California249,8561.27×
Texas129,4080.84×
Florida127,4051.05×
New York108,2081.08×
New Jersey95,9092.11×
Illinois60,9541.02×
Maryland59,6881.94×
Georgia59,3771.08×
North Carolina56,7581.05×
Pennsylvania52,4090.87×
Washington46,0521.28×
Ohio42,3960.77×
Michigan41,3250.88×
Massachusetts40,2161.14×
Virginia39,4560.9×
Indiana36,2431.11×
Arizona24,8460.68×
Tennessee23,1700.64×
Minnesota22,6610.88×
Missouri22,6300.78×
Oregon20,7911.01×
Wisconsin20,1150.75×
South Carolina20,0670.74×
Louisiana18,9010.82×
Alabama18,6280.74×
Colorado18,4450.65×
Connecticut17,8801×
Nevada15,6920.91×
Kentucky14,9680.67×
Oklahoma14,1230.71×
Mississippi11,2540.76×
Kansas10,9650.78×
Hawaii10,0171.3×
Iowa9,5050.64×
Utah9,3200.58×
Washington, District of Columbia9,2941.73×
Arkansas8,8870.6×
West Virginia6,7100.8×
Nebraska6,6630.74×
Alaska6,1811.61×
Rhode Island5,7491.01×
Idaho5,7200.64×
New Hampshire5,5290.78×
Delaware5,5161.12×
Montana5,3881.08×
South Dakota5,3181.28×
North Dakota5,1781.41×
Wyoming5,0101.89×
New Mexico4,9710.55×
Maine4,9250.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Multiracial audience
BrandAffinityCategory
Bank account2.71×Business & Career
Natural rubber2.13×Cars & Mobility
Litter box1.74×Pets & Animals
3D printing1.54×Technology & Electronics
Panama1.66×Travel & Leisure
Penn & Teller3.72×Movies & TV
Mackenzie Foy3.34×Fashion & Accessoires
Overtone4×Beauty & Wellness
Mortgage insurance1.86×Business & Career
Notre Dame Fighting Irish football2.1×Sports
Acoustic music1.87×Music & Radio
Commercial mortgage2.53×Business & Career
Cachorro2.1×Pets & Animals
Ellen Burstyn3.43×Movies & TV
Sears1.57×Shopping
Julius Caesar (play)2.22×
JTV (Indonesia)1.79×
E-box4.27×Health
Graham Greene1.99×Literature
Boracay3.02×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Multiracial audience
TraitClusterScore
Risk AppetiteTHRILL2.08
Career OrientationPOWER1.66
IndulgenceJOY1.55
LGBTQ+ IdentityOPEN1.53
Design AffinityPREMIUM1.47
Urban LifestyleOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Multiracial
CountryShare
United States50.6%
Guyana8.1%
Brazil7.4%

See Multiracial audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Multiracial have in United States?

Multiracial has an estimated audience of 1,791,168 people in United States, concentrated in California and Texas.

What is the gender split and age of Multiracial fans?

64.0% of Multiracial fans are female, 36.0% are male, with an average age of 35.6 years.

Which brands do Multiracial fans like most?

Multiracial fans show strongest brand affinity for Bank account (2.71×), Natural rubber (2.13×), and Litter box (1.74×) over the country average.

Where do Multiracial fans live in United States?

Multiracial fans in United States are most concentrated in California (reach 249,856), Texas (reach 129,408), and Florida (reach 127,405). These three regions account for the largest share of the active audience.

What other brands do Multiracial fans also like?

Beyond Multiracial itself, the audience over-indexes on Natural rubber (2.13×), Litter box (1.74×), 3D printing (1.54×), and Panama (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Multiracial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.