Rascasse Audience Intelligence

Murphy Brown Audience in United States

A data profile of the people who buy, follow and care about Murphy Brown in United States — modelled from more than twelve digital signal sources. Murphy Brown has an estimated audience of 317,291 people in United States.

#887among TV series in United States#4206among Movie / TV Show / Series in United States#8524in Movies & TV

The average Murphy Brown fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sam Neill, Jack Nicholson, Jenna Fischer, with strongest over-indexing on Sam Neill (176.83× the country average).

Demographically, the Murphy Brown audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Murphy Brown fan in United States is more female, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for Sam Neill.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Murphy Brown profile in United States.

Audience size
317K
in United States
Gender
58.8%♀
41.2% male
Age
41.9
average years
Country rank
#46969
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Murphy Brown viewers

58.8% are female, 41.2% are male, average age 41.9.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Murphy Brown audience in United States
MetricValue
Female58.8%
Male41.2%
Average age41.9
Estimated audience size317,291
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Murphy Brown audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3922%
40-4926%
50+23%
Fig. 04

Worldwide distribution

62.5%

of the worldwide Murphy Brown audience comes from United States.

Worldwide audience distribution share by country for Murphy Brown
CountryShare
United States62.5%
United Kingdom12.3%
Canada8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Murphy Brown audience in United States is strongest.

Fig. 05

Top regions by affinity

Murphy Brown fans by region: top regions in United States
#RegionReachAffinity×
01Maine~1K1.31×
02Missouri~6K1.23×
03Vermont<1K1.23×
04Connecticut~4K1.22×
05Oregon~4K1.21×
06Iowa~3K1.19×
07North Carolina~10K1.18×
08New York~20K1.16×
09New Hampshire~1K1.14×
10Rhode Island~1K1.14×
11Minnesota~5K1.13×
12Wisconsin~5K1.12×
13Oklahoma~4K1.11×
14Kentucky~4K1.10×
15Indiana~6K1.09×
16Pennsylvania~10K1.08×
17Ohio~10K1.08×
18Kansas~2K1.08×
19Illinois~10K1.07×
20Michigan~8K1.07×
21New Jersey~8K1.05×
22Massachusetts~6K1.05×
23Delaware<1K1.05×
24Arkansas~2K1.04×
25Tennessee~6K1.01×
26Virginia~7K1.00×
27Montana<1K1.00×
28Idaho~1K0.99×
29West Virginia~1K0.98×
30Washington, District of Columbia<1K0.97×
31Maryland~5K0.96×
32South Carolina~4K0.96×
33Washington~5K0.95×
34Colorado~4K0.95×
35Nebraska~1K0.95×
36Arizona~5K0.93×
37New Mexico~1K0.93×
38Alaska<1K0.90×
39Alabama~4K0.89×
40North Dakota<1K0.89×
41South Dakota<1K0.88×
42Louisiana~3K0.87×
43Utah~2K0.85×
44Georgia~7K0.83×
45Nevada~2K0.83×
46Florida~20K0.78×
47Mississippi~2K0.78×
48California~20K0.77×
49Hawaii<1K0.75×
50Texas~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Murphy Brown, United States
0.69×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Murphy Brown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Murphy Brown audience
#·InterestCategoryAffinity×
01Sam NeillMovies & TV176.83×
02Jack NicholsonMovies & TV98.77×
03EurythmicsMusic & Radio62.31×
04RoseanneMovies & TV45.86×
05EuroTripMovies & TV45.64×
06Jenna FischerMovies & TV39.55×
07Chiwetel EjioforMovies & TV32.91×
08Shailene WoodleyMovies & TV27.53×
09Alison BrieMovies & TV20.00×
10Neve CampbellMovies & TV20.00×
11Seth GreenMovies & TV20.00×
12John MalkovichMovies & TV20.00×
13Elisabeth MossMovies & TV17.69×
14Michael KeatonMovies & TV15.94×
15Late-night talk showMovies & TV12.27×
16Sustainable energyHome & Garden9.91×
17StubHubTravel & Leisure8.82×
18QVCMovies & TV8.33×
19Renewable energyBusiness & Career6.48×
20FedExBusiness & Career5.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Murphy Brown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Murphy Brown audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.76×
IndividualismJOY2.49×
Community OrientationOPEN2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Murphy Brown audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
ExtroversionTHRILL0.74×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Murphy Brown have in United States?

Murphy Brown has an estimated audience of 317,291 people in United States, concentrated in California and New York.

02

What is the gender split and age of Murphy Brown viewers?

58.8% of Murphy Brown fans are female, 41.2% are male, with an average age of 41.9 years.

03

Which brands do Murphy Brown fans like most?

Murphy Brown fans show strongest brand affinity for Sam Neill (176.83×), Jack Nicholson (98.77×), and Jenna Fischer (39.55×) over the country average.

04

Where do Murphy Brown fans live in United States?

Murphy Brown fans in United States are most concentrated in California (reach ~20K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Murphy Brown fans also like?

Beyond Murphy Brown itself, the audience over-indexes on Jack Nicholson (98.77×), Jenna Fischer (39.55×), Roseanne (45.86×), and Shailene Woodley (27.53×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Murphy Brown audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Murphy Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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