Murphy Brown Audience in United States

Murphy Brown logo

Murphy Brown has an estimated audience of 288,206 people in United States. 58.8% are female, 41.2% are male, average age 41.9. Top regions: California, New York, Texas. Top brand affinities: Guitarist (magazine), Home staging, Kasik, Mustard seed, Alaska.

The average Murphy Brown fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Guitarist (magazine), Home staging, Kasik, with strongest over-indexing on Guitarist (magazine) (26.81× the country average). Demographically, the Murphy Brown audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Murphy Brown fans

Demographic split for Murphy Brown audience in United States
MetricValue
Female58.8%
Male41.2%
Average age41.9
Estimated audience size288,206

Audience persona

The typical Murphy Brown fan in United States is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Guitarist (magazine).

Top regions in United States

Top regions ranked by reach for Murphy Brown in United States
RegionReachAffinity
California26,1360.82×
New York20,2091.25×
Texas18,0900.73×
Florida15,9960.82×
Illinois11,1891.17×
Pennsylvania10,9581.13×
North Carolina10,0931.16×
Ohio9,6571.09×
New Jersey8,2891.13×
Michigan8,2761.1×
Georgia7,4940.84×
Virginia7,3661.05×
Massachusetts6,3071.11×
Missouri5,9441.28×
Indiana5,9401.13×
Arizona5,8030.99×
Tennessee5,765
Washington5,3760.93×
Maryland4,8500.98×
Wisconsin4,7811.1×
Minnesota4,7631.15×
Oregon4,1271.25×
Colorado4,1100.9×
South Carolina4,0890.94×
Kentucky4,0151.11×
Alabama3,5860.89×
Connecticut3,5701.23×
Oklahoma3,4321.07×
Louisiana3,1260.84×
Iowa2,9951.26×
Kansas2,4841.09×
Arkansas2,4621.04×
Nevada2,2610.81×
Utah2,1520.83×
Mississippi1,6340.69×
Idaho1,4270.99×
Maine1,3851.34×
New Mexico1,3160.91×
Nebraska1,3090.91×
New Hampshire1,2801.13×
West Virginia1,2380.92×
Rhode Island1,0391.13×
Washington, District of Columbia8961.03×
Delaware7910.99×
Hawaii7830.63×
Montana7500.94×
Vermont5881.16×
South Dakota4910.74×
Alaska4600.75×
North Dakota4430.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Murphy Brown audience
BrandAffinityCategory
Guitarist (magazine)26.81×Music & Radio
Home staging10.82×Home & Garden
Kasik20×Travel & Leisure
Mustard seed12.39×Food & Beverages
Alaska2.07×Travel & Leisure
Elsword19.39×Games
Whataburger2.04×Food & Beverages
Home equity2.21×Home & Garden
Home Delivery3.43×Food & Beverages
Chromebook6.04×Technology & Electronics
Minnesota1.73×Travel & Leisure
Collectable1.57×Kids & Family
Somerset, Kentucky20×Travel & Leisure
Pillow1.86×Home & Garden
Natural rubber1.75×Cars & Mobility
Google Photos1.92×Technology & Electronics
Days Out With Kids11.06×Travel & Leisure
Lenny Henry20×Movies & TV
Noodle (Gorillaz)2.55×Music & Radio
JDSU1.93×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Murphy Brown audience
TraitClusterScore
Community OrientationOPEN2.31
IndividualismJOY1.75
SpiritualityBALANCE1.65
SustainabilityBALANCE1.61
LGBTQ+ IdentityOPEN1.56
TravellingTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Murphy Brown
CountryShare
United States60.6%
United Kingdom12.8%
Canada8.6%

See Murphy Brown audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Murphy Brown have in United States?

Murphy Brown has an estimated audience of 288,206 people in United States, concentrated in California and New York.

What is the gender split and age of Murphy Brown fans?

58.8% of Murphy Brown fans are female, 41.2% are male, with an average age of 41.9 years.

Which brands do Murphy Brown fans like most?

Murphy Brown fans show strongest brand affinity for Guitarist (magazine) (26.81×), Home staging (10.82×), and Kasik (20×) over the country average.

Where do Murphy Brown fans live in United States?

Murphy Brown fans in United States are most concentrated in California (reach 26,136), New York (reach 20,209), and Texas (reach 18,090). These three regions account for the largest share of the active audience.

What other brands do Murphy Brown fans also like?

Beyond Murphy Brown itself, the audience over-indexes on Home staging (10.82×), Kasik (20×), Mustard seed (12.39×), and Alaska (2.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Murphy Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.