Murphy Brown Audience in United States

Murphy Brown has an estimated audience of 288,206 people in United States. 58.8% are female, 41.2% are male, average age 41.9. Top regions: California, New York, Texas. Top brand affinities: Guitarist (magazine), Home staging, Kasik, Mustard seed, Alaska.
The average Murphy Brown fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Guitarist (magazine), Home staging, Kasik, with strongest over-indexing on Guitarist (magazine) (26.81× the country average). Demographically, the Murphy Brown audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Murphy Brown fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.9 |
| Estimated audience size | 288,206 |
Audience persona
The typical Murphy Brown fan in United States is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Guitarist (magazine).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 26,136 | 0.82× |
| New York | 20,209 | 1.25× |
| Texas | 18,090 | 0.73× |
| Florida | 15,996 | 0.82× |
| Illinois | 11,189 | 1.17× |
| Pennsylvania | 10,958 | 1.13× |
| North Carolina | 10,093 | 1.16× |
| Ohio | 9,657 | 1.09× |
| New Jersey | 8,289 | 1.13× |
| Michigan | 8,276 | 1.1× |
| Georgia | 7,494 | 0.84× |
| Virginia | 7,366 | 1.05× |
| Massachusetts | 6,307 | 1.11× |
| Missouri | 5,944 | 1.28× |
| Indiana | 5,940 | 1.13× |
| Arizona | 5,803 | 0.99× |
| Tennessee | 5,765 | 1× |
| Washington | 5,376 | 0.93× |
| Maryland | 4,850 | 0.98× |
| Wisconsin | 4,781 | 1.1× |
| Minnesota | 4,763 | 1.15× |
| Oregon | 4,127 | 1.25× |
| Colorado | 4,110 | 0.9× |
| South Carolina | 4,089 | 0.94× |
| Kentucky | 4,015 | 1.11× |
| Alabama | 3,586 | 0.89× |
| Connecticut | 3,570 | 1.23× |
| Oklahoma | 3,432 | 1.07× |
| Louisiana | 3,126 | 0.84× |
| Iowa | 2,995 | 1.26× |
| Kansas | 2,484 | 1.09× |
| Arkansas | 2,462 | 1.04× |
| Nevada | 2,261 | 0.81× |
| Utah | 2,152 | 0.83× |
| Mississippi | 1,634 | 0.69× |
| Idaho | 1,427 | 0.99× |
| Maine | 1,385 | 1.34× |
| New Mexico | 1,316 | 0.91× |
| Nebraska | 1,309 | 0.91× |
| New Hampshire | 1,280 | 1.13× |
| West Virginia | 1,238 | 0.92× |
| Rhode Island | 1,039 | 1.13× |
| Washington, District of Columbia | 896 | 1.03× |
| Delaware | 791 | 0.99× |
| Hawaii | 783 | 0.63× |
| Montana | 750 | 0.94× |
| Vermont | 588 | 1.16× |
| South Dakota | 491 | 0.74× |
| Alaska | 460 | 0.75× |
| North Dakota | 443 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Guitarist (magazine) | 26.81× | Music & Radio |
| Home staging | 10.82× | Home & Garden |
| Kasik | 20× | Travel & Leisure |
| Mustard seed | 12.39× | Food & Beverages |
| Alaska | 2.07× | Travel & Leisure |
| Elsword | 19.39× | Games |
| Whataburger | 2.04× | Food & Beverages |
| Home equity | 2.21× | Home & Garden |
| Home Delivery | 3.43× | Food & Beverages |
| Chromebook | 6.04× | Technology & Electronics |
| Minnesota | 1.73× | Travel & Leisure |
| Collectable | 1.57× | Kids & Family |
| Somerset, Kentucky | 20× | Travel & Leisure |
| Pillow | 1.86× | Home & Garden |
| Natural rubber | 1.75× | Cars & Mobility |
| Google Photos | 1.92× | Technology & Electronics |
| Days Out With Kids | 11.06× | Travel & Leisure |
| Lenny Henry | 20× | Movies & TV |
| Noodle (Gorillaz) | 2.55× | Music & Radio |
| JDSU | 1.93× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.31 |
| Individualism | JOY | 1.75 |
| Spirituality | BALANCE | 1.65 |
| Sustainability | BALANCE | 1.61 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Travelling | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.6% |
| United Kingdom | 12.8% |
| Canada | 8.6% |
See Murphy Brown audiences in other countries
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Frequently asked questions
How many fans does Murphy Brown have in United States?
Murphy Brown has an estimated audience of 288,206 people in United States, concentrated in California and New York.
What is the gender split and age of Murphy Brown fans?
58.8% of Murphy Brown fans are female, 41.2% are male, with an average age of 41.9 years.
Which brands do Murphy Brown fans like most?
Murphy Brown fans show strongest brand affinity for Guitarist (magazine) (26.81×), Home staging (10.82×), and Kasik (20×) over the country average.
Where do Murphy Brown fans live in United States?
Murphy Brown fans in United States are most concentrated in California (reach 26,136), New York (reach 20,209), and Texas (reach 18,090). These three regions account for the largest share of the active audience.
What other brands do Murphy Brown fans also like?
Beyond Murphy Brown itself, the audience over-indexes on Home staging (10.82×), Kasik (20×), Mustard seed (12.39×), and Alaska (2.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Murphy Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.