My Morning Jacket Audience in United States

My Morning Jacket logo

My Morning Jacket has an estimated audience of 401,878 people in United States. 45.1% are female, 54.9% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Staycation, Dog breed, Elsword, Yahoo Sports Fantasy, Home construction.

The average My Morning Jacket fan in United States is 37.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Staycation, Dog breed, Elsword, with strongest over-indexing on Staycation (17.74× the country average). Demographically, the My Morning Jacket audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of My Morning Jacket fans

Demographic split for My Morning Jacket audience in United States
MetricValue
Female45.1%
Male54.9%
Average age37.8
Estimated audience size401,878

Audience persona

The typical My Morning Jacket fan in United States is balanced, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for My Morning Jacket in United States
RegionReachAffinity
California36,5950.83×
Texas21,0740.61×
New York20,0860.89×
Kentucky19,7083.91×
North Carolina17,7901.47×
Illinois17,7651.33×
Tennessee17,2722.14×
Georgia16,9601.37×
Ohio16,4591.33×
Pennsylvania16,3591.21×
Florida15,7980.58×
Michigan12,6841.21×
Virginia12,2011.25×
Colorado10,3341.63×
South Carolina9,5421.58×
Indiana8,6301.18×
Massachusetts7,8400.99×
New Jersey7,5330.74×
Washington6,9330.86×
Missouri6,8301.05×
Maryland6,7110.97×
Wisconsin5,7500.95×
Minnesota5,1900.9×
Oregon4,6921.02×
Connecticut4,4051.09×
Louisiana4,2000.81×
Alabama3,9660.71×
Utah3,2040.89×
Arkansas3,1810.96×
Arizona3,1710.39×
Oklahoma2,7460.62×
Kansas2,5000.79×
Iowa2,4220.73×
West Virginia2,1791.16×
Maine2,0311.41×
Nevada1,7770.46×
Mississippi1,7650.53×
Idaho1,6020.79×
New Hampshire1,4750.93×
Nebraska1,4330.71×
Montana1,3761.23×
Washington, District of Columbia1,3211.09×
Vermont1,0541.49×
Rhode Island9050.71×
New Mexico8470.42×
Delaware8310.75×
Hawaii6000.35×
South Dakota4650.5×
North Dakota3830.46×
Wyoming3710.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for My Morning Jacket audience
BrandAffinityCategory
Staycation17.74×Home & Garden
Dog breed2.48×Pets & Animals
Elsword30.94×Games
Yahoo Sports Fantasy12.67×
Home construction2.15×Home & Garden
Alaska1.98×Travel & Leisure
Gungor45.11×Music & Radio
Cass County, Missouri10.33×Travel & Leisure
Israel2.21×Travel & Leisure
JibJab5.14×Internet & Social Media
3D printing2.21×Technology & Electronics
Springfield, Illinois9.32×Travel & Leisure
KiwiCo5.62×Kids & Family
Google Analytics3.81×Internet & Social Media
Home Delivery2.42×Food & Beverages
Winemaking3.42×Food & Beverages
Scratching post5.82×Pets & Animals
Reid Hoffman5.64×Business & Career
Isometric exercise5.13×Sports
Corona (band)3.25×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by My Morning Jacket audience
TraitClusterScore
SustainabilityBALANCE1.84
Design AffinityPREMIUM1.81
Early Adopter MentalityPOWER1.54
Sports ActivityPOWER1.44
TraditionCONSERVATISM1.4
Luxury OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for My Morning Jacket
CountryShare
United States71.8%
United Kingdom3.8%
Japan3.5%

See My Morning Jacket audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does My Morning Jacket have in United States?

My Morning Jacket has an estimated audience of 401,878 people in United States, concentrated in California and Texas.

What is the gender split and age of My Morning Jacket fans?

45.1% of My Morning Jacket fans are female, 54.9% are male, with an average age of 37.8 years.

Which brands do My Morning Jacket fans like most?

My Morning Jacket fans show strongest brand affinity for Staycation (17.74×), Dog breed (2.48×), and Elsword (30.94×) over the country average.

Where do My Morning Jacket fans live in United States?

My Morning Jacket fans in United States are most concentrated in California (reach 36,595), Texas (reach 21,074), and New York (reach 20,086). These three regions account for the largest share of the active audience.

What other brands do My Morning Jacket fans also like?

Beyond My Morning Jacket itself, the audience over-indexes on Dog breed (2.48×), Elsword (30.94×), Yahoo Sports Fantasy (12.67×), and Home construction (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for My Morning Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.