Reid Hoffman Audience in United States

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Reid Hoffman has an estimated audience of 910,730 people in United States. 49.9% are female, 50.1% are male, average age 43.3. Top regions: California, New York, Texas. Top brand affinities: Governor of Michigan, El Paso County, Colorado, Goop, Grinch, Preta Gil.

The average Reid Hoffman fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Governor of Michigan, El Paso County, Colorado, Goop, with strongest over-indexing on Governor of Michigan (13.26× the country average). Demographically, the Reid Hoffman audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Reid Hoffman fans

Demographic split for Reid Hoffman audience in United States
MetricValue
Female49.9%
Male50.1%
Average age43.3
Estimated audience size910,730

Audience persona

The typical Reid Hoffman fan in United States is balanced, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Reid Hoffman in United States
RegionReachAffinity
California160,9381.61×
New York79,0671.55×
Texas78,8041.01×
Florida67,3581.09×
Illinois35,1281.16×
Pennsylvania32,7921.07×
New Jersey27,9231.21×
Georgia27,6890.99×
Massachusetts26,8441.5×
Ohio25,7490.92×
Washington24,9361.36×
North Carolina24,6100.9×
Virginia23,1281.04×
Michigan22,8450.96×
Tennessee18,2821×
Arizona17,6810.95×
Colorado16,6701.16×
Maryland15,0480.96×
Indiana14,7210.88×
Minnesota13,8771.06×
Missouri13,1600.9×
Wisconsin13,1020.96×
South Carolina11,7830.86×
Oregon11,6891.12×
Connecticut11,2921.24×
Kentucky9,5210.83×
Oklahoma9,4130.93×
Louisiana9,3390.8×
Utah9,2751.14×
Nevada9,1281.04×
Alabama8,9940.71×
Kansas6,2270.87×
Washington, District of Columbia6,2182.27×
Iowa5,9450.79×
Arkansas5,8370.78×
Idaho5,0091.1×
Mississippi4,7230.63×
Nebraska4,1660.91×
New Hampshire3,9751.11×
Hawaii3,5540.91×
Maine3,1830.98×
New Mexico3,1820.7×
Rhode Island2,7490.95×
West Virginia2,7250.64×
Montana2,6201.04×
Delaware2,0620.82×
South Dakota1,5790.75×
North Dakota1,4390.77×
Vermont1,4180.89×
Alaska1,0540.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reid Hoffman audience
BrandAffinityCategory
Governor of Michigan13.26×Politics & Society
El Paso County, Colorado17.25×Travel & Leisure
Goop6.94×Internet & Social Media
Grinch4.82×Movies & TV
Preta Gil24.66×Music & Radio
Elsword18.38×Games
Wok7.29×Food & Beverages
Business English6.31×Business & Career
Israel2.32×Travel & Leisure
Vocal harmony4.3×Music & Radio
Jesse Plemons3.25×Movies & TV
Queens College, City University of New York6.82×Business & Career
Mangaka3.62×Literature
Musée du quai Branly - Jacques Chirac40.46×Arts & Culture
Grace Slick7.09×Music & Radio
Litter box1.65×Pets & Animals
headspace7.29×Health
Cherish (group)8.47×Music & Radio
Jaws4.24×Movies & TV
Google Home4.94×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reid Hoffman audience
TraitClusterScore
Risk AppetiteTHRILL2.74
Career OrientationPOWER2.42
Social Media UsageJOY2.15
Need for SecurityCONSERVATISM2.13
Early Adopter MentalityPOWER2.06
Convenience OrientationPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Reid Hoffman
CountryShare
United States48.4%
India10.8%
United Kingdom8.4%

See Reid Hoffman audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Reid Hoffman have in United States?

Reid Hoffman has an estimated audience of 910,730 people in United States, concentrated in California and New York.

What is the gender split and age of Reid Hoffman fans?

49.9% of Reid Hoffman fans are female, 50.1% are male, with an average age of 43.3 years.

Which brands do Reid Hoffman fans like most?

Reid Hoffman fans show strongest brand affinity for Governor of Michigan (13.26×), El Paso County, Colorado (17.25×), and Goop (6.94×) over the country average.

Where do Reid Hoffman fans live in United States?

Reid Hoffman fans in United States are most concentrated in California (reach 160,938), New York (reach 79,067), and Texas (reach 78,804). These three regions account for the largest share of the active audience.

What other brands do Reid Hoffman fans also like?

Beyond Reid Hoffman itself, the audience over-indexes on El Paso County, Colorado (17.25×), Goop (6.94×), Grinch (4.82×), and Preta Gil (24.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reid Hoffman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.