Rascasse Audience Intelligence

Reid Hoffman Audience in United States

A data profile of the people who buy, follow and care about Reid Hoffman in United States — modelled from more than twelve digital signal sources. Reid Hoffman has an estimated audience of 913,932 people in United States.

#50among Entrepreneur in United States#5686among Person in United States#1628in Business & Career

The average Reid Hoffman fan in United States is 43.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include LinkedIn, Zootopia, Massive open online course, with strongest over-indexing on LinkedIn (13.27× the country average).

Demographically, the Reid Hoffman audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Social Media Usage, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reid Hoffman fan in United States is balanced, around 43.3 years old, with strong Social Media Usage tendencies and a notable affinity for LinkedIn.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reid Hoffman profile in United States.

Audience size
914K
in United States
Gender
49.9%♀
50.1% male
Age
43.3
average years
Country rank
#25138
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reid Hoffman fans

49.9% are female, 50.1% are male, average age 43.3.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Reid Hoffman audience in United States
MetricValue
Female49.9%
Male50.1%
Average age43.3
Estimated audience size913,932
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Reid Hoffman audience in United States
Age bracketShare%
16-198%
20-2917%
30-3923%
40-4928%
50+24%
Fig. 04

Worldwide distribution

49.5%

of the worldwide Reid Hoffman audience comes from United States.

Worldwide audience distribution share by country for Reid Hoffman
CountryShare
United States49.5%
India9.7%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reid Hoffman audience in United States is strongest.

Fig. 05

Top regions by affinity

Reid Hoffman fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K2.34×
02New York~80K1.52×
03California~200K1.50×
04Massachusetts~30K1.48×
05Washington~20K1.37×
06Connecticut~10K1.23×
07New Jersey~30K1.19×
08Illinois~30K1.15×
09Oregon~10K1.14×
10New Hampshire~4K1.13×
11Colorado~20K1.12×
12Wisconsin~10K1.08×
13Vermont~2K1.06×
14Virginia~20K1.05×
15Utah~9K1.05×
16Rhode Island~3K1.05×
17Florida~60K1.04×
18Pennsylvania~30K1.04×
19Minnesota~10K1.04×
20Idaho~5K1.04×
21Maine~3K1.03×
22Montana~3K1.02×
23Maryland~20K1.00×
24Nevada~9K0.98×
25Arizona~20K0.96×
26Tennessee~20K0.95×
27Texas~70K0.93×
28Nebraska~4K0.93×
29Georgia~30K0.91×
30Hawaii~4K0.91×
31Ohio~30K0.90×
32Michigan~20K0.90×
33Kansas~6K0.90×
34Delaware~2K0.90×
35Missouri~10K0.89×
36Oklahoma~9K0.88×
37Iowa~7K0.88×
38North Carolina~20K0.86×
39North Dakota~2K0.86×
40Indiana~10K0.83×
41South Carolina~10K0.83×
42Kentucky~9K0.83×
43South Dakota~2K0.83×
44Arkansas~6K0.79×
45Alaska~2K0.79×
46Louisiana~9K0.78×
47New Mexico~4K0.77×
48West Virginia~3K0.76×
49Alabama~9K0.74×
50Mississippi~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Reid Hoffman, United States
0.69×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reid Hoffman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reid Hoffman audience
#·InterestCategoryAffinity×
01Maria SharapovaSports33.76×
02Massive open online courseBusiness & Career31.81×
03Alan TudykMovies & TV24.02×
04Matthew Gray GublerFashion & Accessoires20.00×
05ZootopiaMovies & TV19.38×
06Roland GarrosSports17.15×
07Peter ThielBusiness & Career15.23×
08Arnold SchwarzeneggerMovies & TV14.11×
09LinkedInInternet & Social Media13.27×
10Employment websiteBusiness & Career12.80×
11Data scienceBusiness & Career12.09×
12Amazon Web ServicesTechnology & Electronics11.95×
13Passive incomeBusiness & Career9.26×
14Affiliate marketingBusiness & Career7.82×
15InnovationBusiness & Career6.73×
16Dropbox (service)Technology & Electronics6.56×
17Master of Business AdministrationBusiness & Career5.05×
18American ExpressBusiness & Career4.02×
19Cloud computingTechnology & Electronics3.61×
20CNNMovies & TV2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reid Hoffman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reid Hoffman audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.39×
Career OrientationPOWER2.36×
Need for SecurityCONSERVATISM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reid Hoffman audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
ExtroversionTHRILL0.74×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reid Hoffman have in United States?

Reid Hoffman has an estimated audience of 913,932 people in United States, concentrated in California and New York.

02

What is the gender split and age of Reid Hoffman fans?

49.9% of Reid Hoffman fans are female, 50.1% are male, with an average age of 43.3 years.

03

Which brands do Reid Hoffman fans like most?

Reid Hoffman fans show strongest brand affinity for LinkedIn (13.27×), Zootopia (19.38×), and Massive open online course (31.81×) over the country average.

04

Where do Reid Hoffman fans live in United States?

Reid Hoffman fans in United States are most concentrated in California (reach ~200K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Reid Hoffman fans also like?

Beyond Reid Hoffman itself, the audience over-indexes on Zootopia (19.38×), Massive open online course (31.81×), Arnold Schwarzenegger (14.11×), and Alan Tudyk (24.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Reid Hoffman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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