National Urban League Audience in United States

National Urban League logo

National Urban League has an estimated audience of 344,734 people in United States. 62.1% are female, 37.9% are male, average age 42.0. Top regions: New York, Florida, California. Top brand affinities: Keene, New Hampshire, Mackenzie Foy, Gilt.com, Penn & Teller, Historic site.

The average National Urban League fan in United States is 42.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Keene, New Hampshire, Mackenzie Foy, Gilt.com, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the National Urban League audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of National Urban League fans

Demographic split for National Urban League audience in United States
MetricValue
Female62.1%
Male37.9%
Average age42.0
Estimated audience size344,734

Audience persona

The typical National Urban League fan in United States is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for National Urban League in United States
RegionReachAffinity
New York40,2592.09×
Florida29,0531.24×
California22,4410.59×
Texas18,6380.63×
Georgia15,5991.47×
Louisiana14,2883.21×
Maryland13,2172.23×
Virginia12,6371.5×
Pennsylvania10,7770.93×
Illinois10,6910.93×
New Jersey10,1231.15×
North Carolina9,9180.96×
Ohio9,5500.9×
Washington, District of Columbia9,4509.12×
Michigan6,6280.74×
Massachusetts5,9730.88×
Tennessee5,6040.81×
Indiana4,3610.69×
South Carolina4,2340.82×
Missouri4,2230.76×
Arizona3,7470.53×
Washington3,6380.53×
Alabama3,5170.73×
Wisconsin3,0800.59×
Connecticut3,0320.88×
Kentucky2,5760.6×
Colorado2,4190.45×
Mississippi2,3950.84×
Minnesota2,0760.42×
Oklahoma1,8790.49×
Oregon1,8140.46×
Nevada1,6330.49×
Delaware1,2721.34×
Arkansas1,1670.41×
Kansas1,0600.39×
Nebraska9260.54×
Utah8510.28×
Rhode Island8120.74×
West Virginia7650.48×
Alaska7641.04×
New Hampshire7360.54×
Iowa7270.26×
Idaho7070.41×
Hawaii6750.46×
Montana6660.7×
South Dakota6570.82×
North Dakota6400.9×
Wyoming6191.21×
New Mexico6140.36×
Maine6090.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Urban League audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mackenzie Foy17.96×Fashion & Accessoires
Gilt.com17.96×Shopping
Penn & Teller16.25×Movies & TV
Historic site5.68×Arts & Culture
Like Dandelion Dust17.96×Movies & TV
Wok7.25×Food & Beverages
Grinch4.39×Movies & TV
Emperor Entertainment Group12.98×Business & Career
Hibachi8.23×Food & Beverages
Governor of Michigan7.71×Politics & Society
Goop5.38×Internet & Social Media
Whataburger1.69×Food & Beverages
Grace Slick8.27×Music & Radio
headspace8.4×Health
Jersey (fabric)17.96×Fashion & Accessoires
Google Home5.25×Technology & Electronics
TV Fanatic8.6×Movies & TV
Guitarist (magazine)9.08×Music & Radio
Natural rubber1.64×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Urban League audience
TraitClusterScore
Community OrientationOPEN1.95
PatriotismCONSERVATISM1.9
Career OrientationPOWER1.88
Urban LifestyleOPEN1.58
Risk AppetiteTHRILL1.53
Quality AwarenessPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for National Urban League
CountryShare
United States97.9%
United Kingdom0.8%
France0.7%

See National Urban League audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does National Urban League have in United States?

National Urban League has an estimated audience of 344,734 people in United States, concentrated in New York and Florida.

What is the gender split and age of National Urban League fans?

62.1% of National Urban League fans are female, 37.9% are male, with an average age of 42.0 years.

Which brands do National Urban League fans like most?

National Urban League fans show strongest brand affinity for Keene, New Hampshire (675×), Mackenzie Foy (17.96×), and Gilt.com (17.96×) over the country average.

Where do National Urban League fans live in United States?

National Urban League fans in United States are most concentrated in New York (reach 40,259), Florida (reach 29,053), and California (reach 22,441). These three regions account for the largest share of the active audience.

What other brands do National Urban League fans also like?

Beyond National Urban League itself, the audience over-indexes on Mackenzie Foy (17.96×), Gilt.com (17.96×), Penn & Teller (16.25×), and Historic site (5.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Urban League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.