New International Version Audience in United States

New International Version logo

New International Version has an estimated audience of 1,254,885 people in United States. 70.5% are female, 29.5% are male, average age 47.4. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, Zoo Tycoon (series), Whataburger, Pillow, Product design.

The average New International Version fan in United States is 47.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, Zoo Tycoon (series), Whataburger, with strongest over-indexing on Urban Outfitters (1.92× the country average). Demographically, the New International Version audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of New International Version fans

Demographic split for New International Version audience in United States
MetricValue
Female70.5%
Male29.5%
Average age47.4
Estimated audience size1,254,885

Audience persona

The typical New International Version fan in United States is more female, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for New International Version in United States
RegionReachAffinity
Texas136,0211.26×
California116,0530.84×
Florida80,4500.95×
Georgia58,5811.52×
North Carolina54,7861.45×
Ohio41,9221.08×
New York41,5750.59×
Tennessee38,3011.52×
Illinois36,7570.88×
Pennsylvania36,1270.85×
Virginia34,9261.14×
Michigan34,2861.04×
Indiana29,2511.28×
Alabama28,5661.63×
South Carolina26,7331.42×
Missouri24,1471.19×
Arizona21,7720.85×
Kentucky20,9861.33×
Washington20,9490.83×
New Jersey20,4270.64×
Louisiana20,0371.24×
Maryland19,8910.92×
Oklahoma18,3731.32×
Mississippi17,7321.72×
Arkansas17,3591.68×
Minnesota16,5020.92×
Wisconsin15,8380.84×
Colorado15,4370.78×
Massachusetts14,2540.58×
Oregon11,9430.83×
Iowa11,6861.13×
Kansas10,9731.11×
Nevada9,0340.74×
Connecticut8,3560.66×
West Virginia8,2161.41×
Utah7,9540.71×
Idaho6,3341.01×
New Mexico5,7600.92×
Nebraska5,7410.91×
Hawaii5,0940.94×
Delaware3,4481×
Montana2,9380.84×
South Dakota2,7700.96×
Maine2,6850.6×
New Hampshire2,5960.53×
Washington, District of Columbia2,5590.68×
North Dakota2,3570.91×
Alaska2,1510.8×
Wyoming2,0981.13×
Rhode Island1,9790.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New International Version audience
BrandAffinityCategory
Urban Outfitters1.92×Shopping
Zoo Tycoon (series)20×Games
Whataburger1.67×Food & Beverages
Pillow1.85×Home & Garden
Product design1.5×Business & Career
Israel1.58×Travel & Leisure
Jingoism1.53×Politics & Society
Layne Staley3.4×Music & Radio
Jeep Wagoneer2.99×Cars & Mobility
Historic site2.21×Arts & Culture
Goop2.73×Internet & Social Media
Fairy godmother3.77×Literature
Governor of Michigan3.58×Politics & Society
Cam Ward1.63×Sports
Home staging2.23×Home & Garden
headspace3.62×Health
Women's empowerment1.64×Politics & Society
South Asian cuisine3.42×Food & Beverages
Hibachi2.97×Food & Beverages
Brunello Cucinelli2.83×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New International Version audience
TraitClusterScore
PatriotismCONSERVATISM2.31
SpiritualityBALANCE2.26
Family OrientationCONSERVATISM1.86
Community OrientationOPEN1.65
MindfulnessBALANCE1.54
TraditionCONSERVATISM1.49

Worldwide distribution

Worldwide audience distribution share by country for New International Version
CountryShare
United States78.8%
United Kingdom4.8%
Canada3.9%

See New International Version audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does New International Version have in United States?

New International Version has an estimated audience of 1,254,885 people in United States, concentrated in Texas and California.

What is the gender split and age of New International Version fans?

70.5% of New International Version fans are female, 29.5% are male, with an average age of 47.4 years.

Which brands do New International Version fans like most?

New International Version fans show strongest brand affinity for Urban Outfitters (1.92×), Zoo Tycoon (series) (20×), and Whataburger (1.67×) over the country average.

Where do New International Version fans live in United States?

New International Version fans in United States are most concentrated in Texas (reach 136,021), California (reach 116,053), and Florida (reach 80,450). These three regions account for the largest share of the active audience.

What other brands do New International Version fans also like?

Beyond New International Version itself, the audience over-indexes on Zoo Tycoon (series) (20×), Whataburger (1.67×), Pillow (1.85×), and Product design (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New International Version. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.