Newport Jazz Festival Audience in United States

Newport Jazz Festival has an estimated audience of 501,877 people in United States. 58.1% are female, 41.9% are male, average age 51.5. Top regions: Massachusetts, Rhode Island, New York. Top brand affinities: Nat King Cole, Autism Awareness, Diabetes mellitus awareness, Billie Holiday, Nina Simone.

The average Newport Jazz Festival fan in United States is 51.5 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Rhode Island, New York. Top brand affinities include Nat King Cole, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Nat King Cole (66.58× the country average). Demographically, the Newport Jazz Festival audience skews more female with an average age of 51.5, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Event

Demographics of Newport Jazz Festival fans

Demographic split for Newport Jazz Festival audience in United States
MetricValue
Female58.1%
Male41.9%
Average age51.5
Estimated audience size501,877

Audience persona

The typical Newport Jazz Festival fan in United States is more female, around 51.5 years old, with strong Tradition tendencies and a notable affinity for Nat King Cole.

Top regions in United States

Top regions ranked by reach for Newport Jazz Festival in United States
RegionReachAffinity
Massachusetts51,0165.16×
Rhode Island39,85124.95×
New York35,9251.28×
California28,5470.52×
Connecticut15,7553.13×
New Jersey9,3600.73×
Florida7,9240.23×
Texas7,5370.17×
Pennsylvania7,2680.43×
Illinois5,4990.33×
Virginia5,2570.43×
North Carolina5,2220.35×
Georgia4,6170.3×
Maryland4,1700.48×
Ohio4,1490.27×
Louisiana3,4570.53×
Michigan2,8700.22×
Washington2,8640.28×
New Hampshire2,7951.41×
Tennessee2,4350.24×
Oregon2,3380.41×
Colorado2,2420.28×
Maine2,2091.23×
Indiana1,9140.21×
Washington, District of Columbia1,8861.25×
Minnesota1,6030.22×
South Carolina1,5980.21×
Wisconsin1,5430.2×
Missouri1,5280.19×
Arizona1,4860.15×
Kentucky1,4620.23×
Vermont1,2471.42×
Nevada1,1290.23×
Alabama1,0500.15×
Oklahoma7430.13×
Utah6790.15×
Kansas5890.15×
Delaware5520.4×
Mississippi5240.13×
Arkansas5140.12×
Iowa4990.12×
West Virginia4100.18×
New Mexico3840.15×
Hawaii3620.17×
Idaho3570.14×
Nebraska3490.14×
Montana2970.21×
Alaska2730.25×
South Dakota2350.2×
North Dakota2280.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Newport Jazz Festival audience
BrandAffinityCategory
Nat King Cole66.58×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Billie Holiday46.47×Music & Radio
Nina Simone48.54×Music & Radio
Ella Fitzgerald49.98×Music & Radio
Miles Davis44.09×Music & Radio
John Coltrane55.83×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Diana Krall55.13×Music & Radio
Barbra Streisand16×Music & Radio
Income tax13.19×Business & Career
Frank Sinatra11.95×Music & Radio
Dean Martin18.32×Music & Radio
Ariel Winter14.17×Movies & TV
Kia Sportage16.64×Cars & Mobility
Improvisation9.9×Music & Radio
Josh Groban18.36×Music & Radio
United Nations7.99×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Newport Jazz Festival audience
TraitClusterScore
TraditionCONSERVATISM1.91
Community OrientationOPEN1.72
SpiritualityBALANCE1.6
PatriotismCONSERVATISM1.51
MindfulnessBALANCE1.39
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Newport Jazz Festival
CountryShare
United States84.7%
United Kingdom5.5%
Spain2.2%

See Newport Jazz Festival audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Newport Jazz Festival have in United States?

Newport Jazz Festival has an estimated audience of 501,877 people in United States, concentrated in Massachusetts and Rhode Island.

What is the gender split and age of Newport Jazz Festival fans?

58.1% of Newport Jazz Festival fans are female, 41.9% are male, with an average age of 51.5 years.

Which brands do Newport Jazz Festival fans like most?

Newport Jazz Festival fans show strongest brand affinity for Nat King Cole (66.58×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Newport Jazz Festival fans live in United States?

Newport Jazz Festival fans in United States are most concentrated in Massachusetts (reach 51,016), Rhode Island (reach 39,851), and New York (reach 35,925). These three regions account for the largest share of the active audience.

What other brands do Newport Jazz Festival fans also like?

Beyond Newport Jazz Festival itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Billie Holiday (46.47×), and Nina Simone (48.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Newport Jazz Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.