Newport Jazz Festival Audience in United States

Newport Jazz Festival logo

Newport Jazz Festival has an estimated audience of 501,877 people in United States. 58.1% are female, 41.9% are male, average age 51.5. Top regions: Massachusetts, Rhode Island, New York. Top brand affinities: Hudson, New York, Jericho Rosales, Alaska, JamBase, On the Border Mexican Grill & Cantina.

The average Newport Jazz Festival fan in United States is 51.5 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Rhode Island, New York. Top brand affinities include Hudson, New York, Jericho Rosales, Alaska, with strongest over-indexing on Hudson, New York (44.09× the country average). Demographically, the Newport Jazz Festival audience skews more female with an average age of 51.5, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Event

Demographics of Newport Jazz Festival fans

Demographic split for Newport Jazz Festival audience in United States
MetricValue
Female58.1%
Male41.9%
Average age51.5
Estimated audience size501,877

Audience persona

The typical Newport Jazz Festival fan in United States is more female, around 51.5 years old, with strong Tradition tendencies and a notable affinity for Hudson, New York.

Top regions in United States

Top regions ranked by reach for Newport Jazz Festival in United States
RegionReachAffinity
Massachusetts51,0165.16×
Rhode Island39,85124.95×
New York35,9251.28×
California28,5470.52×
Connecticut15,7553.13×
New Jersey9,3600.73×
Florida7,9240.23×
Texas7,5370.17×
Pennsylvania7,2680.43×
Illinois5,4990.33×
Virginia5,2570.43×
North Carolina5,2220.35×
Georgia4,6170.3×
Maryland4,1700.48×
Ohio4,1490.27×
Louisiana3,4570.53×
Michigan2,8700.22×
Washington2,8640.28×
New Hampshire2,7951.41×
Tennessee2,4350.24×
Oregon2,3380.41×
Colorado2,2420.28×
Maine2,2091.23×
Indiana1,9140.21×
Washington, District of Columbia1,8861.25×
Minnesota1,6030.22×
South Carolina1,5980.21×
Wisconsin1,5430.2×
Missouri1,5280.19×
Arizona1,4860.15×
Kentucky1,4620.23×
Vermont1,2471.42×
Nevada1,1290.23×
Alabama1,0500.15×
Oklahoma7430.13×
Utah6790.15×
Kansas5890.15×
Delaware5520.4×
Mississippi5240.13×
Arkansas5140.12×
Iowa4990.12×
West Virginia4100.18×
New Mexico3840.15×
Hawaii3620.17×
Idaho3570.14×
Nebraska3490.14×
Montana2970.21×
Alaska2730.25×
South Dakota2350.2×
North Dakota2280.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Newport Jazz Festival audience
BrandAffinityCategory
Hudson, New York44.09×Travel & Leisure
Jericho Rosales66.58×Movies & TV
Alaska2.96×Travel & Leisure
JamBase18.36×Music & Radio
On the Border Mexican Grill & Cantina10.71×Food & Beverages
Rug hooking48.54×Home & Garden
Nebraska Cornhuskers football3.94×Sports
Whataburger1.83×Food & Beverages
Elsword16.64×Games
Steampunk4.1×Fashion & Accessoires
The Nice Guys6.58×Movies & TV
Natural rubber1.67×Cars & Mobility
Klear46.47×Technology & Electronics
Anderson Silva (kickboxer)7.87×Sports
Nipsey Hussle4.34×Music & Radio
Corona (band)3.89×Music & Radio
Urban horticulture2.42×Home & Garden
JibJab3.86×Internet & Social Media
Scratching post5.8×Pets & Animals
Bank account1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Newport Jazz Festival audience
TraitClusterScore
TraditionCONSERVATISM1.91
Community OrientationOPEN1.72
SpiritualityBALANCE1.6
PatriotismCONSERVATISM1.51
MindfulnessBALANCE1.39
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Newport Jazz Festival
CountryShare
United States84.7%
United Kingdom5.5%
Spain2.2%

See Newport Jazz Festival audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Newport Jazz Festival have in United States?

Newport Jazz Festival has an estimated audience of 501,877 people in United States, concentrated in Massachusetts and Rhode Island.

What is the gender split and age of Newport Jazz Festival fans?

58.1% of Newport Jazz Festival fans are female, 41.9% are male, with an average age of 51.5 years.

Which brands do Newport Jazz Festival fans like most?

Newport Jazz Festival fans show strongest brand affinity for Hudson, New York (44.09×), Jericho Rosales (66.58×), and Alaska (2.96×) over the country average.

Where do Newport Jazz Festival fans live in United States?

Newport Jazz Festival fans in United States are most concentrated in Massachusetts (reach 51,016), Rhode Island (reach 39,851), and New York (reach 35,925). These three regions account for the largest share of the active audience.

What other brands do Newport Jazz Festival fans also like?

Beyond Newport Jazz Festival itself, the audience over-indexes on Jericho Rosales (66.58×), Alaska (2.96×), JamBase (18.36×), and On the Border Mexican Grill & Cantina (10.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Newport Jazz Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.