Rascasse Audience Intelligence

Newport Jazz Festival Audience in United States

A data profile of the people who buy, follow and care about Newport Jazz Festival in United States — modelled from more than twelve digital signal sources. Newport Jazz Festival has an estimated audience of 502,795 people in United States.

#442among Event in United States

The average Newport Jazz Festival fan in United States is 51.5 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Rhode Island, New York.

Top brand affinities include Billie Holiday, Nat King Cole, Barbra Streisand, with strongest over-indexing on Billie Holiday (49.16× the country average).

Demographically, the Newport Jazz Festival audience skews more female with an average age of 51.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Newport Jazz Festival fan in United States is more female, around 51.5 years old, with strong Spirituality tendencies and a notable affinity for Billie Holiday.

Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newport Jazz Festival profile in United States.

Audience size
503K
in United States
Gender
58.1%♀
41.9% male
Age
51.5
average years
Country rank
#36526
Event in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Newport Jazz Festival fans

58.1% are female, 41.9% are male, average age 51.5.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Newport Jazz Festival audience in United States
MetricValue
Female58.1%
Male41.9%
Average age51.5
Estimated audience size502,795
Fig. 03

Age distribution

Ø 51.5
average years
Age distribution of the Newport Jazz Festival audience in United States
Age bracketShare%
16-196%
20-296%
30-399%
40-4917%
50+63%
Fig. 04

Worldwide distribution

84.7%

of the worldwide Newport Jazz Festival audience comes from United States.

Worldwide audience distribution share by country for Newport Jazz Festival
CountryShare
United States84.7%
United Kingdom5.5%
Spain2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newport Jazz Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Newport Jazz Festival fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~40K26.83×
02Massachusetts~40K4.52×
03Connecticut~10K2.83×
04Vermont~1K1.36×
05New Hampshire~2K1.23×
06New York~30K1.09×
07Washington, District of Columbia~2K1.08×
08Maine~2K1.07×
09Alaska<1K0.86×
10North Dakota<1K0.86×
11South Dakota<1K0.85×
12Montana~1K0.81×
13Idaho~2K0.79×
14West Virginia~2K0.78×
15Hawaii~2K0.78×
16Mississippi~3K0.76×
17Nebraska~2K0.76×
18New Mexico~2K0.76×
19Delaware~1K0.75×
20Arkansas~3K0.73×
21Iowa~3K0.72×
22Kansas~3K0.71×
23New Jersey~9K0.67×
24Oklahoma~4K0.67×
25Utah~3K0.63×
26Alabama~4K0.61×
27Louisiana~4K0.61×
28Nevada~3K0.58×
29Kentucky~4K0.57×
30Oregon~3K0.55×
31Maryland~5K0.54×
32South Carolina~4K0.52×
33Wisconsin~4K0.52×
34Missouri~4K0.51×
35Minnesota~4K0.49×
36Indiana~4K0.48×
37Pennsylvania~8K0.47×
38Virginia~6K0.47×
39Arizona~5K0.47×
40Tennessee~5K0.47×
41Colorado~4K0.46×
42California~20K0.45×
43Washington~4K0.43×
44North Carolina~6K0.42×
45Michigan~5K0.41×
46Illinois~7K0.39×
47Georgia~6K0.39×
48Ohio~6K0.39×
49Florida~10K0.30×
50Texas~10K0.26×
Fig. 06

Affinity by region

Affinity by region — Newport Jazz Festival, United States
0.26×1.00×26.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newport Jazz Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newport Jazz Festival audience
#·InterestCategoryAffinity×
01Nat King ColeMusic & Radio58.69×
02John ColtraneMusic & Radio50.41×
03Billie HolidayMusic & Radio49.16×
04Ella FitzgeraldMusic & Radio46.56×
05Nina SimoneMusic & Radio44.21×
06Diana KrallMusic & Radio42.70×
07Josh GrobanMusic & Radio40.80×
08Dean MartinMusic & Radio35.59×
09Miles DavisMusic & Radio33.36×
10Bette MidlerMusic & Radio30.09×
11Barbra StreisandMusic & Radio25.17×
12Easy listeningMusic & Radio21.34×
13Frank SinatraMusic & Radio16.32×
14Bob DylanMusic & Radio15.38×
15Ariel WinterMovies & TV14.74×
16Phil CollinsMusic & Radio14.52×
17Christopher LloydMovies & TV13.47×
18Judy GarlandMovies & TV13.02×
19ImprovisationMusic & Radio12.03×
20Bruce SpringsteenMusic & Radio11.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newport Jazz Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newport Jazz Festival audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.68×
PatriotismCONSERVATISM2.31×
TraditionCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newport Jazz Festival audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
ExtroversionTHRILL0.72×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Newport Jazz Festival have in United States?

Newport Jazz Festival has an estimated audience of 502,795 people in United States, concentrated in Massachusetts and Rhode Island.

02

What is the gender split and age of Newport Jazz Festival fans?

58.1% of Newport Jazz Festival fans are female, 41.9% are male, with an average age of 51.5 years.

03

Which brands do Newport Jazz Festival fans like most?

Newport Jazz Festival fans show strongest brand affinity for Billie Holiday (49.16×), Nat King Cole (58.69×), and Barbra Streisand (25.17×) over the country average.

04

Where do Newport Jazz Festival fans live in United States?

Newport Jazz Festival fans in United States are most concentrated in Massachusetts (reach ~40K), Rhode Island (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Newport Jazz Festival fans also like?

Beyond Newport Jazz Festival itself, the audience over-indexes on Nat King Cole (58.69×), Barbra Streisand (25.17×), Josh Groban (40.8×), and Dean Martin (35.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Newport Jazz Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Newport Jazz Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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