Niko Moon Audience in United States
Niko Moon has an estimated audience of 406,004 people in United States. 61.8% are female, 38.2% are male, average age 40.1. Top brand affinities: Hilversum, Product design, Elsword, KiwiCo, Whataburger.
Top brand affinities include Hilversum, Product design, Elsword, with strongest over-indexing on Hilversum (186.54× the country average). Demographically, the Niko Moon audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Niko Moon fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 40.1 |
| Estimated audience size | 406,004 |
Audience persona
The typical Niko Moon fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Hilversum.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hilversum | 186.54× | Travel & Leisure |
| Product design | 2.55× | Business & Career |
| Elsword | 17.48× | Games |
| KiwiCo | 6.48× | Kids & Family |
| Whataburger | 1.54× | Food & Beverages |
| Pillow | 1.53× | Home & Garden |
| UK garage | 3.73× | Music & Radio |
| Unique Gifts | 1.51× | Shopping |
| Junior Chamber International | 17.13× | Politics & Society |
| Saving | 1.68× | Business & Career |
| Sinaloa | 1.92× | Travel & Leisure |
| Goop | 2.71× | Internet & Social Media |
| Birthday Gifts | 1.63× | Kids & Family |
| Pro-Ject | 1.94× | Music & Radio |
| Avneet Kaur | 12.05× | Movies & TV |
| Governor of Michigan | 3.07× | Politics & Society |
| Isometric exercise | 3.56× | Sports |
| ABC 7 Chicago | 1.72× | Movies & TV |
| Wok | 2.46× | Food & Beverages |
| Elina Svitolina | 3.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.52 |
| DIY Mentality | THRILL | 1.2 |
| Community Orientation | OPEN | 1.19 |
| Tradition | CONSERVATISM | 1.16 |
| Family Orientation | CONSERVATISM | 1.16 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.3% |
| Canada | 3.6% |
| United Kingdom | 0.6% |
See Niko Moon audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Niko Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.