Northwest Indiana Audience in United States

Northwest Indiana logo

Northwest Indiana has an estimated audience of 595,284 people in United States. 59.1% are female, 40.9% are male, average age 39.4. Top regions: Indiana, Illinois, California. Top brand affinities: Stamp collecting, Pro-Ject, Bully (2011 film), Product design, Hebe.

The average Northwest Indiana fan in United States is 39.4 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, California. Top brand affinities include Stamp collecting, Pro-Ject, Bully (2011 film), with strongest over-indexing on Stamp collecting (12.06× the country average). Demographically, the Northwest Indiana audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Northwest Indiana fans

Demographic split for Northwest Indiana audience in United States
MetricValue
Female59.1%
Male40.9%
Average age39.4
Estimated audience size595,284

Audience persona

The typical Northwest Indiana fan in United States is more female, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Northwest Indiana in United States
RegionReachAffinity
Indiana204,97818.85×
Illinois99,7515.03×
California18,2230.28×
Michigan14,8140.95×
Texas14,0240.27×
Ohio13,5920.74×
Florida13,1330.33×
New York8,9530.27×
Kentucky7,5181.01×
Wisconsin6,9620.78×
North Carolina5,8830.33×
Virginia5,8750.41×
Pennsylvania5,7850.29×
Tennessee5,7550.48×
Colorado5,2930.56×
Missouri5,2690.55×
Georgia5,2510.29×
Arizona4,4690.37×
Iowa3,7230.76×
New Jersey3,3930.22×
Washington3,3050.28×
Minnesota3,1100.36×
South Carolina2,8570.32×
Maryland2,7630.27×
Massachusetts2,6680.23×
Louisiana2,6550.35×
Arkansas2,3580.48×
Mississippi2,3220.47×
Oregon2,2710.33×
Oklahoma2,1620.33×
Alabama2,0590.25×
West Virginia1,9170.69×
Nevada1,8630.32×
Kansas1,7710.38×
Nebraska1,6570.56×
Idaho1,6440.55×
Alaska1,6401.29×
Utah1,6130.3×
Montana1,5600.94×
New Mexico1,5390.52×
Hawaii1,4500.57×
Maine1,4160.66×
South Dakota1,4111.03×
North Dakota1,3741.12×
New Hampshire1,3540.58×
Wyoming1,3291.51×
Connecticut1,3240.22×
Rhode Island1,3080.69×
Vermont1,2861.23×
Washington, District of Columbia1,2680.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northwest Indiana audience
BrandAffinityCategory
Stamp collecting12.06×Home & Garden
Pro-Ject8.07×Music & Radio
Bully (2011 film)12.35×Movies & TV
Product design3.37×Business & Career
Hebe9.91×Home & Garden
Mackenzie Foy10.82×Fashion & Accessoires
Redemption (theology)12.35×Politics & Society
Tuscany9.86×Travel & Leisure
Life of Pi12.35×Movies & TV
UK garage6.39×Music & Radio
Emperor Entertainment Group12.35×Business & Career
Nationality2.19×Politics & Society
Arrietty12.35×Movies & TV
Iyanla Vanzant11.92×Business & Career
Nebraska2.08×Travel & Leisure
Elsword12.35×Games
Academy Award for Best Production Design12.35×Movies & TV
Building envelope6.93×Home & Garden
Penn & Teller5.96×Movies & TV
Omaha Storm Chasers12.35×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northwest Indiana audience
TraitClusterScore
Family OrientationCONSERVATISM1.53
MindfulnessBALANCE1.46
Risk AppetiteTHRILL1.42
Luxury OrientationPREMIUM1.36
Sports ActivityPOWER1.23
Early Adopter MentalityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Northwest Indiana
CountryShare
United States99.9%
Germany0.0%
Italy0.0%

See Northwest Indiana audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Northwest Indiana have in United States?

Northwest Indiana has an estimated audience of 595,284 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of Northwest Indiana fans?

59.1% of Northwest Indiana fans are female, 40.9% are male, with an average age of 39.4 years.

Which brands do Northwest Indiana fans like most?

Northwest Indiana fans show strongest brand affinity for Stamp collecting (12.06×), Pro-Ject (8.07×), and Bully (2011 film) (12.35×) over the country average.

Where do Northwest Indiana fans live in United States?

Northwest Indiana fans in United States are most concentrated in Indiana (reach 204,978), Illinois (reach 99,751), and California (reach 18,223). These three regions account for the largest share of the active audience.

What other brands do Northwest Indiana fans also like?

Beyond Northwest Indiana itself, the audience over-indexes on Pro-Ject (8.07×), Bully (2011 film) (12.35×), Product design (3.37×), and Hebe (9.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northwest Indiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.