Objectivism (Ayn Rand) Audience in United States
Objectivism (Ayn Rand) has an estimated audience of 372,079 people in United States. 37.0% are female, 63.0% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: Hebe, Enfamil, Urban Outfitters, Israel, Sinaloa.
The average Objectivism (Ayn Rand) fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hebe, Enfamil, Urban Outfitters, with strongest over-indexing on Hebe (16.57× the country average). Demographically, the Objectivism (Ayn Rand) audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Objectivism (Ayn Rand) fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 42.2 |
| Estimated audience size | 372,079 |
Audience persona
The typical Objectivism (Ayn Rand) fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 44,009 | 1.08× |
| Texas | 27,864 | 0.87× |
| New York | 24,975 | 1.2× |
| Florida | 21,399 | 0.85× |
| Pennsylvania | 13,855 | 1.11× |
| Illinois | 13,518 | 1.09× |
| North Carolina | 12,266 | 1.1× |
| Ohio | 10,848 | 0.95× |
| Massachusetts | 10,582 | 1.44× |
| Virginia | 10,365 | 1.14× |
| Washington | 10,135 | 1.36× |
| Georgia | 10,025 | 0.87× |
| New Jersey | 9,403 | 0.99× |
| Michigan | 9,210 | 0.95× |
| Indiana | 7,000 | 1.03× |
| Colorado | 6,997 | 1.19× |
| Arizona | 6,834 | 0.9× |
| Maryland | 6,589 | 1.03× |
| Tennessee | 6,291 | 0.84× |
| Oregon | 6,134 | 1.44× |
| Minnesota | 5,735 | 1.08× |
| Missouri | 5,417 | 0.9× |
| Wisconsin | 5,032 | 0.9× |
| South Carolina | 4,405 | 0.79× |
| Connecticut | 4,325 | 1.16× |
| Oklahoma | 4,167 | 1.01× |
| Kentucky | 4,140 | 0.89× |
| Alabama | 3,970 | 0.76× |
| Utah | 3,916 | 1.18× |
| Louisiana | 3,444 | 0.72× |
| Kansas | 2,778 | 0.95× |
| Nevada | 2,772 | 0.77× |
| Iowa | 2,637 | 0.86× |
| Arkansas | 2,499 | 0.82× |
| New Hampshire | 1,914 | 1.31× |
| Mississippi | 1,891 | 0.62× |
| New Mexico | 1,833 | 0.98× |
| Idaho | 1,793 | 0.96× |
| Maine | 1,786 | 1.34× |
| Washington, District of Columbia | 1,587 | 1.42× |
| West Virginia | 1,485 | 0.86× |
| Nebraska | 1,382 | 0.74× |
| Rhode Island | 1,272 | 1.07× |
| Hawaii | 1,243 | 0.78× |
| Alaska | 988 | 1.24× |
| Montana | 960 | 0.93× |
| Vermont | 924 | 1.41× |
| Delaware | 814 | 0.79× |
| South Dakota | 752 | 0.87× |
| North Dakota | 573 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 16.57× | Home & Garden |
| Enfamil | 10.26× | Kids & Family |
| Urban Outfitters | 2.71× | Shopping |
| Israel | 2.98× | Travel & Leisure |
| Sinaloa | 4.25× | Travel & Leisure |
| Jill Scott | 6.45× | Music & Radio |
| Staycation | 3.42× | Home & Garden |
| Jeep Wagoneer | 5.48× | Cars & Mobility |
| Halsey, Oregon | 7.2× | Travel & Leisure |
| Home equity | 1.66× | Home & Garden |
| Nebraska Cornhuskers football | 2.8× | Sports |
| Stamp collecting | 3.64× | Home & Garden |
| Buying and Selling Real Estate | 5.99× | Home & Garden |
| Urban horticulture | 2.69× | Home & Garden |
| Hibachi | 5.82× | Food & Beverages |
| Vocal harmony | 3.34× | Music & Radio |
| 3D printing | 1.77× | Technology & Electronics |
| Wok | 4.55× | Food & Beverages |
| TeachHUB | 2.72× | Business & Career |
| Riedel (glass manufacturer) | 17.46× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 7.52 |
| Individualism | JOY | 3.63 |
| Risk Appetite | THRILL | 3.34 |
| Spirituality | BALANCE | 2.14 |
| Tradition | CONSERVATISM | 1.9 |
| Need for Security | CONSERVATISM | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.0% |
| Italy | 5.4% |
| Argentina | 4.3% |
See Objectivism (Ayn Rand) audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Objectivism (Ayn Rand) have in United States?
Objectivism (Ayn Rand) has an estimated audience of 372,079 people in United States, concentrated in California and Texas.
What is the gender split and age of Objectivism (Ayn Rand) fans?
37.0% of Objectivism (Ayn Rand) fans are female, 63.0% are male, with an average age of 42.2 years.
Which brands do Objectivism (Ayn Rand) fans like most?
Objectivism (Ayn Rand) fans show strongest brand affinity for Hebe (16.57×), Enfamil (10.26×), and Urban Outfitters (2.71×) over the country average.
Where do Objectivism (Ayn Rand) fans live in United States?
Objectivism (Ayn Rand) fans in United States are most concentrated in California (reach 44,009), Texas (reach 27,864), and New York (reach 24,975). These three regions account for the largest share of the active audience.
What other brands do Objectivism (Ayn Rand) fans also like?
Beyond Objectivism (Ayn Rand) itself, the audience over-indexes on Enfamil (10.26×), Urban Outfitters (2.71×), Israel (2.98×), and Sinaloa (4.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Objectivism (Ayn Rand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.