Rascasse Audience Intelligence

Observational comedy Audience in United States

A data profile of the people who buy, follow and care about Observational comedy in United States — modelled from more than twelve digital signal sources. Observational comedy has an estimated audience of 8,532,668 people in United States.

#2607among Topic in United States#325in Movies & TV

The average Observational comedy fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sex and the City, Political satire, Billy Crystal, with strongest over-indexing on Sex and the City (4.96× the country average).

Demographically, the Observational comedy audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Observational comedy fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Sex and the City.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Observational comedy profile in United States.

Audience size
8.5M
in United States
Gender
44.0%♀
56.0% male
Age
40.5
average years
Country rank
#4167
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Observational comedy fans

44.0% are female, 56.0% are male, average age 40.5.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Observational comedy audience in United States
MetricValue
Female44.0%
Male56.0%
Average age40.5
Estimated audience size8,532,668
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Observational comedy audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

57.1%

of the worldwide Observational comedy audience comes from United States.

Worldwide audience distribution share by country for Observational comedy
CountryShare
United States57.1%
United Kingdom9.8%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Observational comedy audience in United States is strongest.

Fig. 05

Top regions by affinity

Observational comedy fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.47×
02Alaska~30K1.43×
03South Dakota~30K1.36×
04North Dakota~20K1.30×
05Montana~30K1.20×
06Delaware~30K1.18×
07Rhode Island~30K1.17×
08New Hampshire~40K1.13×
09Maine~30K1.11×
10West Virginia~40K1.10×
11Hawaii~40K1.08×
12Washington, District of Columbia~30K1.07×
13New Mexico~50K1.05×
14Idaho~50K1.05×
15Nebraska~40K1.05×
16Mississippi~70K1.03×
17Minnesota~100K1.02×
18Arkansas~70K1.00×
19Kansas~70K0.98×
20Iowa~70K0.97×
21Oklahoma~90K0.95×
22Kentucky~100K0.94×
23Utah~70K0.94×
24Louisiana~100K0.93×
25Connecticut~80K0.93×
26Nevada~80K0.93×
27Alabama~100K0.91×
28Oregon~90K0.91×
29South Carolina~100K0.90×
30Missouri~100K0.89×
31Wisconsin~100K0.89×
32Indiana~100K0.88×
33Maryland~100K0.88×
34Colorado~100K0.88×
35Tennessee~100K0.87×
36Arizona~100K0.86×
37Massachusetts~100K0.86×
38Virginia~200K0.85×
39Washington~100K0.85×
40Michigan~200K0.84×
41New Jersey~200K0.83×
42Georgia~200K0.82×
43Ohio~200K0.82×
44North Carolina~200K0.82×
45Pennsylvania~200K0.80×
46Illinois~200K0.80×
47California~700K0.73×
48Florida~400K0.73×
49New York~300K0.73×
50Texas~500K0.66×
Fig. 06

Affinity by region

Affinity by region — Observational comedy, United States
0.66×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Observational comedy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Observational comedy audience
#·InterestCategoryAffinity×
01Billy CrystalMovies & TV12.04×
02Real Time with Bill MaherMovies & TV11.36×
03Political satireLiterature10.59×
04BoJack HorsemanMovies & TV8.57×
05Late-night talk showMovies & TV6.73×
06Katt WilliamsMovies & TV6.27×
07Tyler, The CreatorMusic & Radio6.18×
08Danny DeVitoMovies & TV5.40×
09Alison BrieMovies & TV5.10×
10Sex and the CityMovies & TV4.96×
11Jimmy KimmelMovies & TV3.44×
12Anne HathawayMovies & TV3.16×
13Emmy AwardMovies & TV2.92×
14Internet celebrityInternet & Social Media2.88×
15Britney SpearsMusic & Radio2.73×
16TMZInternet & Social Media2.08×
17Stand-up comedyMovies & TV1.85×
18Pizza HutFood & Beverages1.85×
19SubwayFood & Beverages1.78×
20PodcastMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Observational comedy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Observational comedy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
IndividualismJOY1.47×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Observational comedy audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Observational comedy have in United States?

Observational comedy has an estimated audience of 8,532,668 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Observational comedy fans?

44.0% of Observational comedy fans are female, 56.0% are male, with an average age of 40.5 years.

03

Which brands do Observational comedy fans like most?

Observational comedy fans show strongest brand affinity for Sex and the City (4.96×), Political satire (10.59×), and Billy Crystal (12.04×) over the country average.

04

Where do Observational comedy fans live in United States?

Observational comedy fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Observational comedy fans also like?

Beyond Observational comedy itself, the audience over-indexes on Political satire (10.59×), Billy Crystal (12.04×), Late-night talk show (6.73×), and Real Time with Bill Maher (11.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Observational comedy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Observational comedy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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