Observational comedy Audience in United States

Observational comedy has an estimated audience of 8,532,668 people in United States. 44.0% are female, 56.0% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: Horoscope, Indianapolis Motor Speedway, Day trading, MSN, Property insurance.

The average Observational comedy fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Horoscope, Indianapolis Motor Speedway, Day trading, with strongest over-indexing on Horoscope (12.67× the country average). Demographically, the Observational comedy audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Observational comedy fans

Demographic split for Observational comedy audience in United States
MetricValue
Female44.0%
Male56.0%
Average age40.5
Estimated audience size8,532,668

Audience persona

The typical Observational comedy fan in United States is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Observational comedy in United States
RegionReachAffinity
California412,1850.44×
Texas222,8790.3×
New York202,3530.42×
Florida144,4620.25×
Illinois123,9610.44×
Pennsylvania113,9340.4×
Georgia90,8340.35×
Ohio86,4050.33×
Mississippi81,5511.16×
Kentucky81,3510.76×
Washington77,9580.46×
North Carolina77,1170.3×
New Jersey73,8430.34×
Louisiana72,5090.66×
Arkansas72,4491.03×
Oklahoma70,8520.75×
Virginia70,0190.34×
Tennessee69,6590.41×
Alabama67,4950.57×
West Virginia67,3241.69×
Massachusetts67,2510.4×
Alaska67,1843.68×
Michigan66,9010.3×
South Carolina63,8400.5×
Indiana62,2020.4×
Kansas62,1850.92×
Idaho62,1701.45×
Wisconsin61,7910.48×
Colorado61,3740.46×
Missouri60,2400.44×
Arizona59,5070.34×
Hawaii59,3901.62×
Iowa59,0350.84×
Montana58,5672.47×
South Dakota57,8082.93×
Maryland56,6050.39×
North Dakota56,2863.21×
New Hampshire55,4731.65×
Minnesota55,2080.45×
Nebraska54,3201.27×
Connecticut54,2370.63×
New Mexico54,0361.26×
Nevada53,8610.65×
Rhode Island53,5651.97×
Maine53,5331.75×
Oregon53,1740.54×
Utah52,8560.69×
Vermont52,6853.52×
Delaware47,9692.04×
Washington, District of Columbia34,6361.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Observational comedy audience
BrandAffinityCategory
Horoscope12.67×Health
Indianapolis Motor Speedway13.96×Sports
Day trading11.61×Business & Career
MSN3.53×News
Property insurance15.82×Home & Garden
Blended whiskey10.78×Food & Beverages
Alison Brie10.71×Movies & TV
Roulette11.26×Games
Whole grain10.98×Food & Beverages
Jack Black8.8×Movies & TV
Glam rock14.72×Music & Radio
Critical illness insurance13.33×Business & Career
Planet Fitness2.78×Sports
Staples (Canada)3.4×Business & Career
Pet insurance10.77×Pets & Animals
Cross-country skiing10.12×Sports
Boston Marathon9.58×Sports
Jimmy Kimmel4.5×Movies & TV
Home inspection11.46×Home & Garden
Superman1.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Observational comedy audience
TraitClusterScore
Risk AppetiteTHRILL2.63
ExtroversionTHRILL1.68
Luxury OrientationPREMIUM1.67
PatriotismCONSERVATISM1.5
Early Adopter MentalityPOWER1.44
Urban LifestyleOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Observational comedy
CountryShare
United States57.1%
United Kingdom9.8%
Canada6.1%

See Observational comedy audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Observational comedy have in United States?

Observational comedy has an estimated audience of 8,532,668 people in United States, concentrated in California and Texas.

What is the gender split and age of Observational comedy fans?

44.0% of Observational comedy fans are female, 56.0% are male, with an average age of 40.5 years.

Which brands do Observational comedy fans like most?

Observational comedy fans show strongest brand affinity for Horoscope (12.67×), Indianapolis Motor Speedway (13.96×), and Day trading (11.61×) over the country average.

Where do Observational comedy fans live in United States?

Observational comedy fans in United States are most concentrated in California (reach 412,185), Texas (reach 222,879), and New York (reach 202,353). These three regions account for the largest share of the active audience.

What other brands do Observational comedy fans also like?

Beyond Observational comedy itself, the audience over-indexes on Indianapolis Motor Speedway (13.96×), Day trading (11.61×), MSN (3.53×), and Property insurance (15.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Observational comedy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.