Rascasse Audience Intelligence

Olaf (Disney) Audience in United States

A data profile of the people who buy, follow and care about Olaf (Disney) in United States — modelled from more than twelve digital signal sources. Olaf (Disney) has an estimated audience of 544,735 people in United States.

#246among Fictional Character in United States#6487in Movies & TV

The average Olaf (Disney) fan in United States is 31.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Zootopia, My Little Pony, Sonic the Hedgehog (series), with strongest over-indexing on Zootopia (35.86× the country average).

Demographically, the Olaf (Disney) audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Olaf (Disney) fan in United States is more female, around 31.2 years old, with strong Indulgence tendencies and a notable affinity for Zootopia.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olaf (Disney) profile in United States.

Audience size
545K
in United States
Gender
77.2%♀
22.8% male
Age
31.2
average years
Country rank
#34847
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olaf (Disney) fans

77.2% are female, 22.8% are male, average age 31.2.

Fig. 02

Gender split

77.2%
Female
22.8%
Male
Demographic split for Olaf (Disney) audience in United States
MetricValue
Female77.2%
Male22.8%
Average age31.2
Estimated audience size544,735
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Olaf (Disney) audience in United States
Age bracketShare%
16-1935%
20-2929%
30-3920%
40-4911%
50+5%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Olaf (Disney) audience comes from United States.

Worldwide audience distribution share by country for Olaf (Disney)
CountryShare
United States26.6%
Germany8.8%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olaf (Disney) audience in United States is strongest.

Fig. 05

Top regions by affinity

Olaf (Disney) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.94×
02Florida~50K1.46×
03Utah~7K1.45×
04Idaho~3K1.14×
05Nebraska~3K1.13×
06Texas~50K1.12×
07Kansas~5K1.08×
08Indiana~10K1.07×
09Kentucky~7K1.07×
10North Dakota~1K1.07×
11Oklahoma~6K1.04×
12Arkansas~5K1.04×
13Pennsylvania~20K1.03×
14Hawaii~2K1.03×
15South Dakota~1K1.03×
16California~60K1.02×
17Iowa~5K1.02×
18West Virginia~3K1.01×
19New Hampshire~2K1.01×
20North Carolina~20K1.00×
21Missouri~9K1.00×
22Tennessee~10K0.99×
23Wisconsin~8K0.99×
24Louisiana~7K0.99×
25Connecticut~5K0.99×
26Ohio~20K0.98×
27Massachusetts~10K0.98×
28Georgia~20K0.96×
29Michigan~10K0.96×
30New Jersey~10K0.96×
31Colorado~8K0.96×
32New Mexico~3K0.96×
33Arizona~10K0.95×
34Minnesota~7K0.95×
35Montana~1K0.95×
36Virginia~10K0.94×
37South Carolina~8K0.94×
38Illinois~20K0.93×
39Alaska~1K0.93×
40Vermont<1K0.92×
41Rhode Island~2K0.91×
42Maine~2K0.90×
43Alabama~7K0.89×
44New York~30K0.86×
45Oregon~5K0.86×
46Nevada~4K0.85×
47Mississippi~4K0.85×
48Delaware~1K0.84×
49Maryland~7K0.80×
50Washington, District of Columbia~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Olaf (Disney), United States
0.70×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olaf (Disney) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olaf (Disney) audience
#·InterestCategoryAffinity×
01ZootopiaMovies & TV35.86×
02Kung Fu PandaMovies & TV28.42×
03Sonic the Hedgehog (series)Games24.63×
04My Little PonyKids & Family23.18×
05MegamindMovies & TV20.00×
06Meet the RobinsonsMovies & TV20.00×
07Tom and JerryMovies & TV19.29×
08Finding NemoMovies & TV15.55×
09DumboMovies & TV15.04×
10Night at the MuseumMovies & TV13.94×
11MonstersMovies & TV13.83×
12Minnie MouseMovies & TV13.46×
13International educationBusiness & Career13.45×
14Wreck-It RalphMovies & TV13.41×
15Nick Jr.Movies & TV9.04×
16Graphic novelLiterature8.04×
17Disney StoreShopping7.07×
18Anne HathawayMovies & TV6.71×
19Scooby-DooMovies & TV5.32×
20Dunkin' DonutsFood & Beverages4.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olaf (Disney) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olaf (Disney) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.16×
TraditionCONSERVATISM1.64×
Community OrientationOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olaf (Disney) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
TravellingTHRILL0.79×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olaf (Disney) have in United States?

Olaf (Disney) has an estimated audience of 544,735 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Olaf (Disney) fans?

77.2% of Olaf (Disney) fans are female, 22.8% are male, with an average age of 31.2 years.

03

Which brands do Olaf (Disney) fans like most?

Olaf (Disney) fans show strongest brand affinity for Zootopia (35.86×), My Little Pony (23.18×), and Sonic the Hedgehog (series) (24.63×) over the country average.

04

Where do Olaf (Disney) fans live in United States?

Olaf (Disney) fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Olaf (Disney) fans also like?

Beyond Olaf (Disney) itself, the audience over-indexes on My Little Pony (23.18×), Sonic the Hedgehog (series) (24.63×), Kung Fu Panda (28.42×), and Megamind (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Olaf (Disney). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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