Olfaction Audience in United States

Olfaction logo

Olfaction has an estimated audience of 8,318,716 people in United States. 70.4% are female, 29.6% are male, average age 42.5. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, headspace, Grace Slick.

The average Olfaction fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Olfaction audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Individualism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Olfaction fans

Demographic split for Olfaction audience in United States
MetricValue
Female70.4%
Male29.6%
Average age42.5
Estimated audience size8,318,716

Audience persona

The typical Olfaction fan in United States is more female, around 42.5 years old, with strong Individualism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Olfaction in United States
RegionReachAffinity
California1,019,9391.11×
New York984,9352.12×
Texas719,6681.01×
Florida530,3250.94×
Pennsylvania293,7281.05×
Georgia277,8631.08×
Illinois274,2690.99×
New Jersey262,4601.24×
Virginia251,8331.24×
Massachusetts245,5051.5×
North Carolina235,4790.94×
Ohio227,0660.89×
Michigan209,8170.96×
Maryland192,4361.35×
Washington162,4460.97×
Tennessee144,6170.87×
Arizona142,5060.84×
Indiana128,7110.85×
Louisiana118,5711.11×
Missouri114,1080.85×
Colorado113,1360.86×
Wisconsin109,1370.87×
South Carolina108,0690.86×
Minnesota107,8960.91×
Connecticut103,5171.24×
Kentucky102,3220.98×
Oregon99,1931.04×
Alabama93,2170.8×
Oklahoma90,0390.97×
Nevada67,1560.83×
Mississippi66,2880.97×
Utah65,5220.88×
Arkansas63,7530.93×
Washington, District of Columbia60,3752.41×
Kansas59,3430.91×
Iowa57,7530.84×
West Virginia36,1590.93×
Hawaii33,4640.94×
Idaho32,7950.79×
New Mexico32,7800.79×
New Hampshire31,7890.97×
Nebraska31,5190.76×
Rhode Island28,6411.08×
Maine28,4960.96×
Delaware24,9591.09×
Montana15,3070.66×
Vermont15,1591.04×
South Dakota13,3060.69×
Alaska13,2090.74×
North Dakota12,9560.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Olfaction audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop13.78×Internet & Social Media
Governor of Michigan13.65×Politics & Society
headspace16.95×Health
Grace Slick15.05×Music & Radio
Wok10.94×Food & Beverages
Google Home10.5×Technology & Electronics
Cherish (group)16.04×Music & Radio
Hibachi11.45×Food & Beverages
Grinch5.58×Movies & TV
Vocal harmony5.81×Music & Radio
Fairy godmother7.94×Literature
Ira Glass18.07×Music & Radio
Guitarist (magazine)11.53×Music & Radio
Hardik Pandya14.48×Sports
No Escape (1994 film)10.71×Movies & TV
Kikar HaShabbat15.43×News
Whataburger1.63×Food & Beverages
Cryptic crossword13.88×Technology & Electronics
El Paso County, Colorado11.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Olfaction audience
TraitClusterScore
IndividualismJOY1.44
Convenience OrientationPREMIUM1.38
Quality AwarenessPREMIUM1.32
CreativityOPEN1.27
IndulgenceJOY1.27
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Olfaction
CountryShare
United States21.7%
Taiwan7.7%
Thailand6.8%

See Olfaction audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Olfaction have in United States?

Olfaction has an estimated audience of 8,318,716 people in United States, concentrated in California and New York.

What is the gender split and age of Olfaction fans?

70.4% of Olfaction fans are female, 29.6% are male, with an average age of 42.5 years.

Which brands do Olfaction fans like most?

Olfaction fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (13.78×), and Governor of Michigan (13.65×) over the country average.

Where do Olfaction fans live in United States?

Olfaction fans in United States are most concentrated in California (reach 1,019,939), New York (reach 984,935), and Texas (reach 719,668). These three regions account for the largest share of the active audience.

What other brands do Olfaction fans also like?

Beyond Olfaction itself, the audience over-indexes on Goop (13.78×), Governor of Michigan (13.65×), headspace (16.95×), and Grace Slick (15.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Olfaction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.