Oliver Sykes Audience in United States

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Oliver Sykes has an estimated audience of 373,431 people in United States. 57.2% are female, 42.8% are male, average age 24.3. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Historic site, Combat sport, Gloria, No Escape (1994 film).

The average Oliver Sykes fan in United States is 24.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Historic site, Combat sport, with strongest over-indexing on Dog breed (6.07× the country average). Demographically, the Oliver Sykes audience skews more female with an average age of 24.3, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Oliver Sykes fans

Demographic split for Oliver Sykes audience in United States
MetricValue
Female57.2%
Male42.8%
Average age24.3
Estimated audience size373,431

Audience persona

The typical Oliver Sykes fan in United States is more female, around 24.3 years old, with strong Tradition tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Oliver Sykes in United States
RegionReachAffinity
California43,3661.06×
Texas35,0851.09×
Florida23,9060.95×
New York15,8700.76×
Pennsylvania13,4241.07×
Ohio13,3811.16×
Illinois11,2400.9×
North Carolina11,0110.98×
Michigan10,2171.05×
Georgia10,0150.87×
Arizona9,5891.26×
Virginia9,1681.01×
Tennessee8,3771.12×
Washington7,9941.07×
Indiana7,9841.17×
Colorado7,1721.22×
New Jersey7,0400.74×
Nevada6,4691.79×
Missouri6,2901.04×
Massachusetts6,0150.82×
Kentucky6,0031.28×
South Carolina5,4810.98×
Wisconsin5,4360.97×
Utah5,2281.56×
Minnesota4,9790.93×
Alabama4,9620.95×
Oklahoma4,8611.17×
Maryland4,8490.76×
Oregon4,6481.09×
Louisiana4,2800.89×
Arkansas3,2531.06×
Connecticut3,1630.84×
Iowa2,8700.93×
Kansas2,7770.94×
Idaho2,4041.28×
New Mexico2,3871.27×
West Virginia2,2811.31×
Mississippi2,2170.72×
Nebraska1,5870.85×
New Hampshire1,4681×
Maine1,2440.93×
Montana9960.96×
Hawaii8820.55×
Rhode Island8660.73×
Delaware8160.79×
South Dakota8100.94×
North Dakota7140.93×
Alaska6760.85×
Wyoming6651.2×
Washington, District of Columbia6510.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oliver Sykes audience
BrandAffinityCategory
Dog breed6.07×Pets & Animals
Historic site13.19×Arts & Culture
Combat sport3.97×Sports
Gloria20×Music & Radio
No Escape (1994 film)21.16×Movies & TV
La Jolla15.76×Travel & Leisure
Monmouth County, New Jersey15.52×Travel & Leisure
Grinch5.72×Movies & TV
3D printing3.33×Technology & Electronics
Goop6.96×Internet & Social Media
Home construction1.85×Home & Garden
Vocal harmony5.68×Music & Radio
Winemaking5.56×Food & Beverages
Hibachi9.53×Food & Beverages
Racing2.87×Cars & Mobility
Bank account2.25×Business & Career
JDSU2.59×Business & Career
Harlow9.79×Travel & Leisure
Mathcore6.54×Music & Radio
Captain America (1990 film)3.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oliver Sykes audience
TraitClusterScore
TraditionCONSERVATISM1.93
ExtroversionTHRILL1.64
LGBTQ+ IdentityOPEN1.59
Early Adopter MentalityPOWER1.43
PatriotismCONSERVATISM1.27
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Oliver Sykes
CountryShare
United States27.8%
Brazil15.3%
Indonesia10.9%

See Oliver Sykes audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Oliver Sykes have in United States?

Oliver Sykes has an estimated audience of 373,431 people in United States, concentrated in California and Texas.

What is the gender split and age of Oliver Sykes fans?

57.2% of Oliver Sykes fans are female, 42.8% are male, with an average age of 24.3 years.

Which brands do Oliver Sykes fans like most?

Oliver Sykes fans show strongest brand affinity for Dog breed (6.07×), Historic site (13.19×), and Combat sport (3.97×) over the country average.

Where do Oliver Sykes fans live in United States?

Oliver Sykes fans in United States are most concentrated in California (reach 43,366), Texas (reach 35,085), and Florida (reach 23,906). These three regions account for the largest share of the active audience.

What other brands do Oliver Sykes fans also like?

Beyond Oliver Sykes itself, the audience over-indexes on Historic site (13.19×), Combat sport (3.97×), Gloria (20×), and No Escape (1994 film) (21.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oliver Sykes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.