Ooma Audience in United States
Ooma has an estimated audience of 383,949 people in United States. 38.0% are female, 62.0% are male, average age 49.2. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Tipsy Elves, Israel, Vocal harmony, Arrietty.
The average Ooma fan in United States is 49.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Tipsy Elves, Israel, with strongest over-indexing on Elsword (17.96× the country average). Demographically, the Ooma audience skews more male with an average age of 49.2, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Ooma fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 49.2 |
| Estimated audience size | 383,949 |
Audience persona
The typical Ooma fan in United States is more male, around 49.2 years old, with strong Career Orientation tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 65,693 | 1.56× |
| Texas | 28,992 | 0.88× |
| Florida | 27,138 | 1.04× |
| New York | 21,500 | 1× |
| Illinois | 16,908 | 1.32× |
| Georgia | 15,377 | 1.3× |
| Pennsylvania | 12,876 | 1× |
| North Carolina | 12,780 | 1.11× |
| Ohio | 11,893 | 1.01× |
| Washington | 11,771 | 1.53× |
| Virginia | 10,462 | 1.12× |
| New Jersey | 10,196 | 1.04× |
| Michigan | 9,555 | 0.95× |
| Arizona | 7,799 | 0.99× |
| Massachusetts | 7,673 | 1.01× |
| Colorado | 7,470 | 1.23× |
| Missouri | 6,983 | 1.13× |
| Maryland | 6,713 | 1.02× |
| Tennessee | 6,630 | 0.86× |
| Indiana | 6,316 | 0.9× |
| Wisconsin | 6,281 | 1.09× |
| Connecticut | 5,972 | 1.55× |
| Oregon | 5,855 | 1.33× |
| Minnesota | 5,809 | 1.06× |
| South Carolina | 4,949 | 0.86× |
| Kentucky | 4,563 | 0.95× |
| Utah | 4,461 | 1.3× |
| Alabama | 4,034 | 0.75× |
| Nevada | 3,902 | 1.05× |
| Oklahoma | 3,525 | 0.83× |
| Idaho | 2,890 | 1.5× |
| Louisiana | 2,889 | 0.58× |
| Kansas | 2,846 | 0.94× |
| Iowa | 2,566 | 0.81× |
| New Hampshire | 2,451 | 1.62× |
| Mississippi | 1,763 | 0.56× |
| Arkansas | 1,706 | 0.54× |
| New Mexico | 1,572 | 0.82× |
| West Virginia | 1,536 | 0.86× |
| Maine | 1,532 | 1.11× |
| Nebraska | 1,371 | 0.71× |
| Hawaii | 1,319 | 0.8× |
| Montana | 1,131 | 1.06× |
| Vermont | 1,069 | 1.59× |
| Delaware | 1,043 | 0.98× |
| Rhode Island | 893 | 0.73× |
| Washington, District of Columbia | 799 | 0.69× |
| Alaska | 519 | 0.63× |
| South Dakota | 461 | 0.52× |
| Wyoming | 447 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 17.96× | Games |
| Tipsy Elves | 9.97× | Shopping |
| Israel | 2.05× | Travel & Leisure |
| Vocal harmony | 4.29× | Music & Radio |
| Arrietty | 12.98× | Movies & TV |
| Governor of Michigan | 6.52× | Politics & Society |
| All You Can Eat | 8.22× | Food & Beverages |
| Atkins diet | 4× | Health |
| Kendra Scott | 2.25× | Fashion & Accessoires |
| Wikia | 2.49× | Internet & Social Media |
| Goop | 3.69× | Internet & Social Media |
| Grinch | 2.76× | Movies & TV |
| Eden Lake | 5.09× | Movies & TV |
| Wok | 4.03× | Food & Beverages |
| Hipster | 5.69× | Politics & Society |
| CAC 40 | 3.1× | Business & Career |
| Historic site | 2.46× | Arts & Culture |
| Fairy godmother | 4.31× | Literature |
| N1 road (South Africa) | 2.23× | Travel & Leisure |
| Iztacalco | 17.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.93 |
| Need for Security | CONSERVATISM | 1.81 |
| Quality Awareness | PREMIUM | 1.79 |
| Sustainability | BALANCE | 1.78 |
| Early Adopter Mentality | POWER | 1.77 |
| Family Orientation | CONSERVATISM | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.1% |
| Germany | 1.4% |
| Italy | 0.5% |
See Ooma audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Ooma have in United States?
Ooma has an estimated audience of 383,949 people in United States, concentrated in California and Texas.
What is the gender split and age of Ooma fans?
38.0% of Ooma fans are female, 62.0% are male, with an average age of 49.2 years.
Which brands do Ooma fans like most?
Ooma fans show strongest brand affinity for Elsword (17.96×), Tipsy Elves (9.97×), and Israel (2.05×) over the country average.
Where do Ooma fans live in United States?
Ooma fans in United States are most concentrated in California (reach 65,693), Texas (reach 28,992), and Florida (reach 27,138). These three regions account for the largest share of the active audience.
What other brands do Ooma fans also like?
Beyond Ooma itself, the audience over-indexes on Tipsy Elves (9.97×), Israel (2.05×), Vocal harmony (4.29×), and Arrietty (12.98×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ooma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.