Oud Audience in United States
Oud has an estimated audience of 369,424 people in United States. 37.2% are female, 62.8% are male, average age 35.4. Top regions: California, Texas, New York. Top brand affinities: Bath and Bodyworks, The Dubai Mall, Burj Al Arab, Autism Awareness, Diabetes mellitus awareness.
The average Oud fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bath and Bodyworks, The Dubai Mall, Burj Al Arab, with strongest over-indexing on Bath and Bodyworks (138.65× the country average). Demographically, the Oud audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Music instrument
Demographics of Oud fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 35.4 |
| Estimated audience size | 369,424 |
Audience persona
The typical Oud fan in United States is more male, around 35.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Bath and Bodyworks.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,136 | 1.33× |
| Texas | 35,208 | 1.11× |
| New York | 32,649 | 1.58× |
| Florida | 25,990 | 1.04× |
| Illinois | 20,350 | 1.65× |
| Pennsylvania | 13,375 | 1.08× |
| Virginia | 12,772 | 1.42× |
| Georgia | 11,692 | 1.03× |
| Ohio | 10,941 | 0.96× |
| Michigan | 10,892 | 1.13× |
| New Jersey | 10,836 | 1.15× |
| North Carolina | 10,420 | 0.94× |
| Massachusetts | 10,280 | 1.41× |
| Washington | 10,035 | 1.35× |
| Maryland | 8,022 | 1.26× |
| Arizona | 7,060 | 0.94× |
| Tennessee | 6,797 | 0.92× |
| Indiana | 6,262 | 0.93× |
| Colorado | 5,911 | 1.02× |
| Minnesota | 5,733 | 1.08× |
| Missouri | 5,705 | 0.96× |
| Oregon | 5,491 | 1.3× |
| Wisconsin | 4,665 | 0.84× |
| Louisiana | 4,453 | 0.93× |
| South Carolina | 4,250 | 0.76× |
| Oklahoma | 4,188 | 1.02× |
| Connecticut | 4,127 | 1.11× |
| Kentucky | 3,998 | 0.86× |
| Alabama | 3,677 | 0.71× |
| Nevada | 3,088 | 0.86× |
| Utah | 2,894 | 0.87× |
| Kansas | 2,526 | 0.87× |
| Arkansas | 2,264 | 0.74× |
| Iowa | 2,246 | 0.74× |
| Washington, District of Columbia | 2,085 | 1.88× |
| Mississippi | 2,050 | 0.67× |
| New Mexico | 1,689 | 0.91× |
| Maine | 1,484 | 1.12× |
| Hawaii | 1,388 | 0.87× |
| Nebraska | 1,373 | 0.74× |
| Idaho | 1,360 | 0.73× |
| New Hampshire | 1,311 | 0.9× |
| West Virginia | 1,281 | 0.74× |
| Rhode Island | 1,223 | 1.04× |
| Delaware | 867 | 0.85× |
| Montana | 796 | 0.78× |
| Vermont | 716 | 1.1× |
| Alaska | 712 | 0.9× |
| South Dakota | 526 | 0.62× |
| North Dakota | 451 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bath and Bodyworks | 138.65× | Shopping |
| The Dubai Mall | 135.69× | Fashion & Accessoires |
| Burj Al Arab | 73.68× | Travel & Leisure |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Boucheron | 47.76× | Fashion & Accessoires |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Burj Khalifa | 28.27× | Travel & Leisure |
| Melanie Lynskey | 16.83× | Movies & TV |
| Arabic coffee | 18.38× | Food & Beverages |
| Al Jazeera | 26.37× | Movies & TV |
| Fragrance oil | 13.91× | Beauty & Wellness |
| Trabzonspor | 45.8× | Sports |
| Kia Sportage | 16.29× | Cars & Mobility |
| Oman | 19.02× | Travel & Leisure |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Škoda Auto | 15.46× | Cars & Mobility |
| Al Arabiya | 36.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.02 |
| Indulgence | JOY | 1.65 |
| Pet Ownership | JOY | 1.51 |
| Community Orientation | OPEN | 1.41 |
| Family Orientation | CONSERVATISM | 1.41 |
| Creativity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 25.5% |
| United Arab Emirates | 8.4% |
| United States | 7.0% |
See Oud audiences in other countries
More Music instrument audiences in United States
- Theremin (2,059,726)
- Epiphone (1,763,402)
- Taylor Guitars (1,753,968)
- Steel guitar (1,280,395)
- Roland Corporation (1,212,078)
Frequently asked questions
How many fans does Oud have in United States?
Oud has an estimated audience of 369,424 people in United States, concentrated in California and Texas.
What is the gender split and age of Oud fans?
37.2% of Oud fans are female, 62.8% are male, with an average age of 35.4 years.
Which brands do Oud fans like most?
Oud fans show strongest brand affinity for Bath and Bodyworks (138.65×), The Dubai Mall (135.69×), and Burj Al Arab (73.68×) over the country average.
Where do Oud fans live in United States?
Oud fans in United States are most concentrated in California (reach 54,136), Texas (reach 35,208), and New York (reach 32,649). These three regions account for the largest share of the active audience.
What other brands do Oud fans also like?
Beyond Oud itself, the audience over-indexes on The Dubai Mall (135.69×), Burj Al Arab (73.68×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Oud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.