Rascasse Audience Intelligence

Oud Audience in United States

A data profile of the people who buy, follow and care about Oud in United States — modelled from more than twelve digital signal sources. Oud has an estimated audience of 369,424 people in United States.

#26among Music instrument in United States#12642among Topic in United States#6217in Music & Radio

The average Oud fan in United States is 35.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bath and Bodyworks, The Dubai Mall, Burj Khalifa, with strongest over-indexing on Bath and Bodyworks (140.53× the country average).

Demographically, the Oud audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oud fan in United States is more male, around 35.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Bath and Bodyworks.

Category: Music & Radio · Type: Topic · Subtype: Music instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oud profile in United States.

Audience size
369K
in United States
Gender
37.2%♀
62.8% male
Age
35.4
average years
Country rank
#43351
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oud fans

37.2% are female, 62.8% are male, average age 35.4.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Oud audience in United States
MetricValue
Female37.2%
Male62.8%
Average age35.4
Estimated audience size369,424
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Oud audience in United States
Age bracketShare%
16-1927%
20-2926%
30-3918%
40-4914%
50+15%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Oud audience comes from United States.

Worldwide audience distribution share by country for Oud
CountryShare
Saudi Arabia25.4%
United Arab Emirates8.4%
United States7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oud audience in United States is strongest.

Fig. 05

Top regions by affinity

Oud fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.70×
02Illinois~20K1.65×
03New York~30K1.46×
04Massachusetts~10K1.32×
05Virginia~10K1.31×
06Washington~10K1.30×
07Oregon~5K1.24×
08California~50K1.23×
09Maryland~8K1.18×
10New Jersey~10K1.11×
11Vermont<1K1.11×
12Maine~1K1.08×
13Michigan~10K1.07×
14Minnesota~6K1.07×
15Connecticut~4K1.07×
16Rhode Island~1K1.07×
17Pennsylvania~10K1.05×
18Texas~30K1.04×
19Georgia~10K1.03×
20Oklahoma~4K1.01×
21Colorado~6K0.99×
22Alaska<1K0.99×
23North Carolina~10K0.98×
24Florida~20K0.97×
25Louisiana~5K0.95×
26New Mexico~2K0.95×
27New Hampshire~1K0.95×
28Missouri~6K0.94×
29Indiana~6K0.93×
30Ohio~10K0.92×
31Arizona~7K0.92×
32Kentucky~4K0.92×
33Tennessee~7K0.91×
34Utah~3K0.91×
35Hawaii~1K0.90×
36Delaware<1K0.90×
37Kansas~3K0.89×
38Wisconsin~5K0.87×
39West Virginia~2K0.87×
40Montana<1K0.87×
41Nevada~3K0.86×
42Idaho~2K0.85×
43Arkansas~3K0.84×
44Nebraska~2K0.83×
45Iowa~2K0.81×
46South Dakota<1K0.81×
47North Dakota<1K0.81×
48South Carolina~4K0.78×
49Alabama~4K0.77×
50Mississippi~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Oud, United States
0.77×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oud audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oud audience
#·InterestCategoryAffinity×
01Bath and BodyworksShopping140.53×
02The Dubai MallFashion & Accessoires119.60×
03TrabzonsporSports58.97×
04Burj KhalifaTravel & Leisure36.57×
05Al ArabiyaMovies & TV35.61×
06BoucheronFashion & Accessoires32.33×
07Burj Al ArabTravel & Leisure27.43×
08Al JazeeraMovies & TV26.71×
09God in IslamPolitics & Society23.74×
10Melanie LynskeyMovies & TV20.00×
11GiveawaysShopping19.67×
12OmanTravel & Leisure17.99×
13Tracy ChapmanMusic & Radio17.32×
14Arabic coffeeFood & Beverages14.92×
15Škoda AutoCars & Mobility14.20×
16Toyota CamryCars & Mobility7.71×
17Cutting boardHome & Garden7.40×
18Google NewsNews6.10×
19Planet FitnessSports3.23×
20EBayShopping2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oud audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oud audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM5.10×
IndulgenceJOY2.58×
SpiritualityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oud audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
DIY MentalityTHRILL0.94×
SustainabilityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oud have in United States?

Oud has an estimated audience of 369,424 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oud fans?

37.2% of Oud fans are female, 62.8% are male, with an average age of 35.4 years.

03

Which brands do Oud fans like most?

Oud fans show strongest brand affinity for Bath and Bodyworks (140.53×), The Dubai Mall (119.6×), and Burj Khalifa (36.57×) over the country average.

04

Where do Oud fans live in United States?

Oud fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Oud fans also like?

Beyond Oud itself, the audience over-indexes on The Dubai Mall (119.6×), Burj Khalifa (36.57×), Boucheron (32.33×), and Trabzonspor (58.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music instrument audiences in United States

See Oud audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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