Own goal Audience in United States

Own goal logo

Own goal has an estimated audience of 1,287,989 people in United States. 64.2% are female, 35.8% are male, average age 33.2. Top regions: California, New York, Texas. Top brand affinities: Mothercare, Highland games, Thom Browne, Atkins diet, Cachorro.

The average Own goal fan in United States is 33.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mothercare, Highland games, Thom Browne, with strongest over-indexing on Mothercare (1.67× the country average). Demographically, the Own goal audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Own goal fans

Demographic split for Own goal audience in United States
MetricValue
Female64.2%
Male35.8%
Average age33.2
Estimated audience size1,287,989

Audience persona

The typical Own goal fan in United States is more female, around 33.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Own goal in United States
RegionReachAffinity
California138,9390.98×
New York85,9341.19×
Texas79,1570.71×
Florida59,5910.68×
North Carolina50,7391.31×
Illinois33,5440.78×
Virginia33,5051.07×
Pennsylvania29,6580.68×
New Jersey29,0990.89×
Georgia27,9090.7×
Washington26,7011.03×
Massachusetts26,1461.03×
Maryland23,7521.07×
Ohio22,0510.56×
Michigan17,8350.53×
Colorado16,4460.81×
Arizona15,7700.6×
Tennessee15,3840.6×
Oregon14,4180.98×
Minnesota13,8180.75×
Indiana11,9060.51×
Alabama11,8420.66×
Missouri11,5300.56×
Connecticut11,2460.87×
South Carolina11,2010.58×
Wisconsin10,9170.56×
Louisiana10,4090.63×
Kentucky10,0100.62×
Washington, District of Columbia8,8392.28×
Utah8,4310.73×
Oklahoma7,9110.55×
Mississippi7,8050.74×
Arkansas7,5110.71×
Nevada7,3020.59×
Kansas6,4470.64×
West Virginia6,4431.07×
Alaska6,4302.33×
Iowa6,1210.58×
Idaho5,9500.92×
Hawaii5,6841.03×
Nebraska5,6320.87×
Montana5,6051.57×
Rhode Island5,5531.35×
South Dakota5,5321.86×
North Dakota5,3872.04×
New Hampshire5,3091.05×
Wyoming5,2122.73×
New Mexico5,1710.8×
Maine5,1231.11×
Vermont5,0422.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Own goal audience
BrandAffinityCategory
Mothercare1.67×Kids & Family
Highland games4.16×Sports
Thom Browne3.75×Fashion & Accessoires
Atkins diet1.63×Health
Cachorro1.53×Pets & Animals
Northrop Grumman1.79×Business & Career
Wizards of Waverly Place1.8×Movies & TV
Hypothec3.21×Business & Career
Mackenzie Foy2.01×Fashion & Accessoires
Dental hygienist1.53×Health
Box lacrosse1.92×Sports
Chili con carne1.75×Food & Beverages
Brittney Griner1.69×Sports
Ipag Business School4×Business & Career
Tierra Cali1.53×Travel & Leisure
Overtone1.94×Beauty & Wellness
Penn & Teller1.51×Movies & TV
Biblical inspiration1.52×Politics & Society
Ellen Burstyn1.53×Movies & TV
Sub Zero (Official)1.64×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Own goal audience
TraitClusterScore
Luxury OrientationPREMIUM1.83
Design AffinityPREMIUM1.58
SustainabilityBALANCE1.5
Early Adopter MentalityPOWER1.26
IndulgenceJOY1.25
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Own goal
CountryShare
Italy38.6%
United States24.6%
United Kingdom5.2%

See Own goal audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Own goal have in United States?

Own goal has an estimated audience of 1,287,989 people in United States, concentrated in California and New York.

What is the gender split and age of Own goal fans?

64.2% of Own goal fans are female, 35.8% are male, with an average age of 33.2 years.

Which brands do Own goal fans like most?

Own goal fans show strongest brand affinity for Mothercare (1.67×), Highland games (4.16×), and Thom Browne (3.75×) over the country average.

Where do Own goal fans live in United States?

Own goal fans in United States are most concentrated in California (reach 138,939), New York (reach 85,934), and Texas (reach 79,157). These three regions account for the largest share of the active audience.

What other brands do Own goal fans also like?

Beyond Own goal itself, the audience over-indexes on Highland games (4.16×), Thom Browne (3.75×), Atkins diet (1.63×), and Cachorro (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Own goal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.