Ozzie Smith Audience in United States

Ozzie Smith logo

Ozzie Smith has an estimated audience of 390,207 people in United States. 43.5% are female, 56.5% are male, average age 49.5. Top regions: Missouri, California, Illinois. Top brand affinities: John Stuart Mill, Pro-Ject, Zoo Tycoon (series), Alaska, Elsword.

The average Ozzie Smith fan in United States is 49.5 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, California, Illinois. Top brand affinities include John Stuart Mill, Pro-Ject, Zoo Tycoon (series), with strongest over-indexing on John Stuart Mill (24.32× the country average). Demographically, the Ozzie Smith audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Ozzie Smith fans

Demographic split for Ozzie Smith audience in United States
MetricValue
Female43.5%
Male56.5%
Average age49.5
Estimated audience size390,207

Audience persona

The typical Ozzie Smith fan in United States is more male, around 49.5 years old, with strong Risk Appetite tendencies and a notable affinity for John Stuart Mill.

Top regions in United States

Top regions ranked by reach for Ozzie Smith in United States
RegionReachAffinity
Missouri50,6598.05×
California33,2080.77×
Illinois24,9231.92×
New York22,5841.04×
Texas21,2270.63×
Florida17,8240.67×
Pennsylvania13,5021.03×
Ohio10,2380.85×
New Jersey10,1521.02×
Georgia9,5060.79×
North Carolina8,5510.73×
Tennessee8,4381.08×
Indiana7,5561.06×
Virginia7,2510.76×
Massachusetts7,0690.92×
Michigan6,7990.67×
Washington6,4000.82×
Arizona6,1480.77×
Alabama5,6341.03×
Kentucky5,4151.11×
Colorado5,2400.85×
Maryland5,2190.78×
Minnesota5,0370.9×
Wisconsin4,9030.84×
South Carolina4,5600.78×
Arkansas4,5581.42×
Iowa4,4861.4×
Kansas4,4161.44×
Oklahoma4,2370.98×
Connecticut3,9641.01×
Oregon3,5440.79×
Louisiana3,2820.65×
Mississippi2,9970.93×
Nevada2,5050.66×
Nebraska1,9741.01×
Utah1,8990.54×
Maine1,2120.87×
New Mexico1,2010.61×
New Hampshire1,1980.78×
West Virginia1,1460.63×
Idaho1,1360.58×
Washington, District of Columbia1,0430.89×
Hawaii1,0110.6×
Rhode Island9120.73×
Delaware7970.74×
Montana7540.7×
Vermont6020.88×
South Dakota5640.63×
Alaska4460.53×
North Dakota4320.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ozzie Smith audience
BrandAffinityCategory
John Stuart Mill24.32×Politics & Society
Pro-Ject4.77×Music & Radio
Zoo Tycoon (series)20×Games
Alaska1.59×Travel & Leisure
Elsword15.01×Games
Sinaloa2.05×Travel & Leisure
Governor of Michigan4.01×Politics & Society
Goop2.85×Internet & Social Media
Google Wallet3.67×Technology & Electronics
Wok3.04×Food & Beverages
Noodle (Gorillaz)1.57×Music & Radio
Urban horticulture1.55×Home & Garden
Home staging2.24×Home & Garden
Captain America (1990 film)1.81×Movies & TV
headspace3.51×Health
Google Home2.4×Technology & Electronics
Kevin Carroll9.06×Movies & TV
Tito Puente, Jr.15.11×Music & Radio
Ken Griffey Jr.2.76×Sports
Cherish (group)3.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ozzie Smith audience
TraitClusterScore
Risk AppetiteTHRILL1.23
PatriotismCONSERVATISM1.23
Community OrientationOPEN1.16
TraditionCONSERVATISM1.1
Convenience OrientationPREMIUM1.1
IndividualismJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Ozzie Smith
CountryShare
United States98.9%
Germany0.7%
Italy0.4%

See Ozzie Smith audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Ozzie Smith have in United States?

Ozzie Smith has an estimated audience of 390,207 people in United States, concentrated in Missouri and California.

What is the gender split and age of Ozzie Smith fans?

43.5% of Ozzie Smith fans are female, 56.5% are male, with an average age of 49.5 years.

Which brands do Ozzie Smith fans like most?

Ozzie Smith fans show strongest brand affinity for John Stuart Mill (24.32×), Pro-Ject (4.77×), and Zoo Tycoon (series) (20×) over the country average.

Where do Ozzie Smith fans live in United States?

Ozzie Smith fans in United States are most concentrated in Missouri (reach 50,659), California (reach 33,208), and Illinois (reach 24,923). These three regions account for the largest share of the active audience.

What other brands do Ozzie Smith fans also like?

Beyond Ozzie Smith itself, the audience over-indexes on Pro-Ject (4.77×), Zoo Tycoon (series) (20×), Alaska (1.59×), and Elsword (15.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ozzie Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.