Pallet racking Audience in United States

Pallet racking logo

Pallet racking has an estimated audience of 346,752 people in United States. 35.2% are female, 64.8% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Mackenzie Foy, Dental hygienist, Penn & Teller, Emperor Entertainment Group, Jesse Plemons.

The average Pallet racking fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mackenzie Foy, Dental hygienist, Penn & Teller, with strongest over-indexing on Mackenzie Foy (16.77× the country average). Demographically, the Pallet racking audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pallet racking fans

Demographic split for Pallet racking audience in United States
MetricValue
Female35.2%
Male64.8%
Average age43.4
Estimated audience size346,752

Audience persona

The typical Pallet racking fan in United States is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Pallet racking in United States
RegionReachAffinity
California35,0480.92×
Texas25,3600.85×
Florida17,7720.76×
Illinois12,1901.06×
New York11,2800.58×
Ohio11,0731.04×
Michigan11,0631.22×
Minnesota11,0362.22×
Wisconsin10,3761.99×
Georgia8,6990.81×
Pennsylvania8,1920.7×
Indiana7,5341.19×
Missouri6,6191.18×
North Carolina6,5680.63×
Tennessee6,5640.94×
Oregon6,3191.59×
Washington6,0990.88×
New Jersey5,8710.67×
Arizona5,7710.82×
Iowa5,1461.8×
Colorado5,0230.92×
Virginia4,2400.5×
Utah3,8441.24×
South Carolina3,7490.72×
Kansas3,4951.28×
Alabama3,4370.71×
Louisiana3,4270.77×
Oklahoma3,4130.89×
Kentucky3,4070.78×
Massachusetts3,1470.46×
Maryland2,6850.45×
Nebraska2,6671.53×
North Dakota2,6213.68×
Nevada2,2730.68×
Arkansas2,1270.74×
South Dakota2,1092.63×
Connecticut1,9290.55×
Idaho1,9111.1×
Mississippi1,8330.64×
New Hampshire1,3110.96×
Rhode Island1,1431.04×
Montana1,1021.15×
New Mexico9790.56×
Maine9580.77×
Hawaii9400.63×
West Virginia7570.47×
Alaska5390.73×
Delaware5390.56×
Wyoming5121×
Vermont3990.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pallet racking audience
BrandAffinityCategory
Mackenzie Foy16.77×Fashion & Accessoires
Dental hygienist13.14×Health
Penn & Teller14.42×Movies & TV
Emperor Entertainment Group20×Business & Career
Jesse Plemons5.61×Movies & TV
Alaska2.6×Travel & Leisure
Vanuatu24.48×Travel & Leisure
Stop Bullying20×Politics & Society
Nationality2.49×Politics & Society
Yoga Journal20×Sports
Pro-Ject4.4×Music & Radio
Ipag Business School20×Business & Career
Nebraska Cornhuskers football3.31×Sports
Hemnet11.73×Home & Garden
Google Home5.48×Technology & Electronics
headspace7.86×Health
Buying and Selling Real Estate6.19×Home & Garden
Hibachi6.09×Food & Beverages
Governor of Michigan5.73×Politics & Society
Carnival of Souls14.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pallet racking audience
TraitClusterScore
Need for SecurityCONSERVATISM1.77
DIY MentalityTHRILL1.44
Price SensitivityPREMIUM1.39
Quality AwarenessPREMIUM1.36
Career OrientationPOWER1.31
Risk AppetiteTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Pallet racking
CountryShare
United States38.3%
United Kingdom8.4%
Australia6.2%

See Pallet racking audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pallet racking have in United States?

Pallet racking has an estimated audience of 346,752 people in United States, concentrated in California and Texas.

What is the gender split and age of Pallet racking fans?

35.2% of Pallet racking fans are female, 64.8% are male, with an average age of 43.4 years.

Which brands do Pallet racking fans like most?

Pallet racking fans show strongest brand affinity for Mackenzie Foy (16.77×), Dental hygienist (13.14×), and Penn & Teller (14.42×) over the country average.

Where do Pallet racking fans live in United States?

Pallet racking fans in United States are most concentrated in California (reach 35,048), Texas (reach 25,360), and Florida (reach 17,772). These three regions account for the largest share of the active audience.

What other brands do Pallet racking fans also like?

Beyond Pallet racking itself, the audience over-indexes on Dental hygienist (13.14×), Penn & Teller (14.42×), Emperor Entertainment Group (20×), and Jesse Plemons (5.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pallet racking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.