Passengers (2016 film) Audience in United States

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Passengers (2016 film) has an estimated audience of 1,045,169 people in United States. 72.5% are female, 27.5% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Bank account, Collectable, Whataburger, Natural rubber.

The average Passengers (2016 film) fan in United States is 31.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Bank account, Collectable, with strongest over-indexing on Dog breed (2.1× the country average). Demographically, the Passengers (2016 film) audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Passengers (2016 film) fans

Demographic split for Passengers (2016 film) audience in United States
MetricValue
Female72.5%
Male27.5%
Average age31.3
Estimated audience size1,045,169

Audience persona

The typical Passengers (2016 film) fan in United States is more female, around 31.3 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Passengers (2016 film) in United States
RegionReachAffinity
California113,3850.99×
Texas94,0221.05×
Florida67,4760.95×
New York53,5190.92×
Illinois33,8530.97×
Pennsylvania32,9830.94×
Ohio31,5140.98×
Georgia30,4410.95×
North Carolina29,4500.94×
Michigan29,1041.06×
Washington24,7871.18×
Virginia23,7980.93×
Arizona22,8101.07×
New Jersey21,2590.8×
Tennessee20,5030.98×
Colorado19,9031.21×
Indiana19,2191.01×
Massachusetts18,6180.9×
Missouri17,6201.05×
Wisconsin16,2131.03×
Minnesota15,1161.01×
Maryland15,0680.84×
Oregon14,3261.2×
South Carolina13,8340.88×
Kentucky13,4441.03×
Oklahoma13,3101.15×
Alabama12,9570.89×
Utah12,8471.37×
Louisiana12,4860.93×
Nevada9,8520.97×
Connecticut9,5180.91×
Kansas9,3761.14×
Iowa8,9011.03×
Arkansas8,8581.03×
Mississippi7,4920.87×
Idaho6,9151.32×
New Mexico5,3871.03×
Nebraska5,3171.01×
West Virginia4,4150.91×
Hawaii3,9390.88×
New Hampshire3,8990.95×
Maine3,7581×
Montana3,3591.16×
Alaska2,7621.24×
Rhode Island2,6040.78×
Washington, District of Columbia2,5080.8×
South Dakota2,4341.01×
North Dakota2,2211.03×
Delaware2,1340.74×
Wyoming1,7231.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Passengers (2016 film) audience
BrandAffinityCategory
Dog breed2.1×Pets & Animals
Bank account2.42×Business & Career
Collectable1.54×Kids & Family
Whataburger1.67×Food & Beverages
Natural rubber1.75×Cars & Mobility
Saving2.01×Business & Career
Panama2.53×Travel & Leisure
Mothercare2.14×Kids & Family
Mortgage insurance2.76×Business & Career
Temple Grandin4.28×Literature
David Yurman1.57×Fashion & Accessoires
Temple Grandin3.39×Literature
Mike Conley, Jr.3.81×Sports
Cachorro2.32×Pets & Animals
Winemaking1.85×Food & Beverages
Nielsen Corporation7.55×Business & Career
English literature2.54×Literature
Hypertext2.12×Technology & Electronics
Buenavista (Madrid)3.09×Travel & Leisure
Atkins diet1.7×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Passengers (2016 film) audience
TraitClusterScore
ExtroversionTHRILL1.77
LGBTQ+ IdentityOPEN1.61
Early Adopter MentalityPOWER1.51
Luxury OrientationPREMIUM1.39
Pet OwnershipJOY1.38
Sports ActivityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Passengers (2016 film)
CountryShare
United States18.5%
India10.4%
Germany9.9%

See Passengers (2016 film) audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Passengers (2016 film) have in United States?

Passengers (2016 film) has an estimated audience of 1,045,169 people in United States, concentrated in California and Texas.

What is the gender split and age of Passengers (2016 film) fans?

72.5% of Passengers (2016 film) fans are female, 27.5% are male, with an average age of 31.3 years.

Which brands do Passengers (2016 film) fans like most?

Passengers (2016 film) fans show strongest brand affinity for Dog breed (2.1×), Bank account (2.42×), and Collectable (1.54×) over the country average.

Where do Passengers (2016 film) fans live in United States?

Passengers (2016 film) fans in United States are most concentrated in California (reach 113,385), Texas (reach 94,022), and Florida (reach 67,476). These three regions account for the largest share of the active audience.

What other brands do Passengers (2016 film) fans also like?

Beyond Passengers (2016 film) itself, the audience over-indexes on Bank account (2.42×), Collectable (1.54×), Whataburger (1.67×), and Natural rubber (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Passengers (2016 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.