Patricia Heaton Audience in United States

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Patricia Heaton has an estimated audience of 3,102,298 people in United States. 73.4% are female, 26.6% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Pillow, Nationality, Goop, Governor of Michigan.

The average Patricia Heaton fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Pillow, Nationality, with strongest over-indexing on Whataburger (1.78× the country average). Demographically, the Patricia Heaton audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Patricia Heaton fans

Demographic split for Patricia Heaton audience in United States
MetricValue
Female73.4%
Male26.6%
Average age42.1
Estimated audience size3,102,298

Audience persona

The typical Patricia Heaton fan in United States is more female, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Patricia Heaton in United States
RegionReachAffinity
California255,7910.75×
Texas237,5720.89×
Florida190,7410.91×
New York168,2330.97×
Pennsylvania140,6571.35×
Ohio130,4341.36×
Illinois112,0401.08×
North Carolina96,6451.04×
Michigan95,8191.18×
New Jersey87,0981.1×
Georgia86,7760.91×
Tennessee76,3111.23×
Indiana74,0461.31×
Virginia69,4930.92×
Missouri60,7461.21×
Arizona59,9900.95×
Massachusetts58,0230.95×
Wisconsin56,4791.21×
South Carolina51,7111.11×
Washington50,3670.81×
Minnesota47,0301.06×
Kentucky46,7071.2×
Alabama45,3341.05×
Maryland43,5590.82×
Colorado40,2170.82×
Oklahoma38,4321.12×
Louisiana34,9750.87×
Connecticut33,5661.08×
Oregon30,0040.84×
Iowa28,4761.11×
Arkansas28,3531.11×
Kansas26,4861.08×
Utah25,4960.92×
Nevada23,1370.77×
Mississippi22,2660.87×
Nebraska18,0941.16×
West Virginia17,7201.23×
Idaho16,9751.09×
New Mexico14,4590.93×
New Hampshire13,6921.12×
Maine11,2841.02×
Rhode Island10,2961.04×
Montana8,4320.98×
Delaware7,9810.93×
Hawaii7,5780.57×
South Dakota7,4181.03×
North Dakota6,6901.05×
Washington, District of Columbia4,5330.49×
Vermont4,5260.83×
Wyoming4,4110.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patricia Heaton audience
BrandAffinityCategory
Whataburger1.78×Food & Beverages
Pillow1.74×Home & Garden
Nationality1.55×Politics & Society
Goop3.87×Internet & Social Media
Governor of Michigan5.18×Politics & Society
Fairy godmother4.97×Literature
Historic site2.52×Arts & Culture
headspace5.5×Health
Wok3.67×Food & Beverages
Google Home3.5×Technology & Electronics
Hibachi4.23×Food & Beverages
Cherish (group)5.53×Music & Radio
Jeep Wagoneer2.76×Cars & Mobility
Elsword7.5×Games
Grace Slick3.91×Music & Radio
Grinch1.77×Movies & TV
Home staging2.21×Home & Garden
Vocal harmony1.85×Music & Radio
Hipster3.91×Politics & Society
Mortgage insurance1.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patricia Heaton audience
TraitClusterScore
Urban LifestyleOPEN1.72
DIY MentalityTHRILL1.46
Community OrientationOPEN1.38
ExtroversionTHRILL1.22
Family OrientationCONSERVATISM1.22
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Patricia Heaton
CountryShare
United States89.0%
Germany8.8%
Italy2.2%

See Patricia Heaton audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Patricia Heaton have in United States?

Patricia Heaton has an estimated audience of 3,102,298 people in United States, concentrated in California and Texas.

What is the gender split and age of Patricia Heaton fans?

73.4% of Patricia Heaton fans are female, 26.6% are male, with an average age of 42.1 years.

Which brands do Patricia Heaton fans like most?

Patricia Heaton fans show strongest brand affinity for Whataburger (1.78×), Pillow (1.74×), and Nationality (1.55×) over the country average.

Where do Patricia Heaton fans live in United States?

Patricia Heaton fans in United States are most concentrated in California (reach 255,791), Texas (reach 237,572), and Florida (reach 190,741). These three regions account for the largest share of the active audience.

What other brands do Patricia Heaton fans also like?

Beyond Patricia Heaton itself, the audience over-indexes on Pillow (1.74×), Nationality (1.55×), Goop (3.87×), and Governor of Michigan (5.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patricia Heaton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.