Rascasse Audience Intelligence

Patrick Star Audience in United States

A data profile of the people who buy, follow and care about Patrick Star in United States — modelled from more than twelve digital signal sources. Patrick Star has an estimated audience of 1,285,545 people in United States.

#95among Fictional Character in United States#394in Kids & Family

The average Patrick Star fan in United States is 24.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monsters, Shrek, Dumbo, with strongest over-indexing on Monsters (15.02× the country average).

Demographically, the Patrick Star audience skews more female with an average age of 24.3, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Patrick Star fan in United States is more female, around 24.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Monsters.

Category: Kids & Family · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Patrick Star profile in United States.

Audience size
1.3M
in United States
Gender
56.8%♀
43.2% male
Age
24.3
average years
Country rank
#19868
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Patrick Star fans

56.8% are female, 43.2% are male, average age 24.3.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Patrick Star audience in United States
MetricValue
Female56.8%
Male43.2%
Average age24.3
Estimated audience size1,285,545
Fig. 03

Age distribution

Ø 24.3
average years
Age distribution of the Patrick Star audience in United States
Age bracketShare%
16-1969%
20-2918%
30-396%
40-494%
50+2%
Fig. 04

Worldwide distribution

45.5%

of the worldwide Patrick Star audience comes from United States.

Worldwide audience distribution share by country for Patrick Star
CountryShare
United States45.5%
Mexico12.5%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Patrick Star audience in United States is strongest.

Fig. 05

Top regions by affinity

Patrick Star fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K1.25×
02Kentucky~20K1.19×
03New Mexico~8K1.18×
04Indiana~30K1.17×
05Texas~100K1.14×
06California~200K1.13×
07Pennsylvania~50K1.13×
08Ohio~40K1.13×
09Missouri~20K1.13×
10Oklahoma~20K1.12×
11Kansas~10K1.11×
12Michigan~40K1.07×
13Arizona~30K1.06×
14Utah~10K1.06×
15North Dakota~3K1.06×
16Nebraska~7K1.05×
17Arkansas~10K1.04×
18Iowa~10K1.03×
19South Dakota~3K1.03×
20Idaho~7K1.02×
21North Carolina~40K1.01×
22Illinois~40K1.00×
23Nevada~10K1.00×
24Mississippi~10K1.00×
25Georgia~40K0.99×
26Alabama~20K0.99×
27Louisiana~20K0.99×
28Tennessee~30K0.98×
29Washington~30K0.98×
30Wisconsin~20K0.98×
31New Jersey~30K0.97×
32Virginia~30K0.97×
33South Carolina~20K0.97×
34Florida~80K0.96×
35Massachusetts~20K0.96×
36Connecticut~10K0.96×
37Hawaii~5K0.96×
38New Hampshire~5K0.96×
39Rhode Island~4K0.95×
40Oregon~10K0.94×
41Alaska~3K0.93×
42Maryland~20K0.92×
43New York~70K0.91×
44Minnesota~20K0.91×
45Delaware~3K0.90×
46Maine~4K0.89×
47Montana~3K0.89×
48Colorado~20K0.86×
49Vermont~2K0.80×
50Washington, District of Columbia~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Patrick Star, United States
0.68×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Patrick Star audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Patrick Star audience
#·InterestCategoryAffinity×
01DumboMovies & TV15.26×
02MegamindMovies & TV15.26×
03Leighton MeesterMovies & TV15.26×
04Meet the RobinsonsMovies & TV15.26×
05Fifth HarmonyMusic & Radio15.26×
06MonstersMovies & TV15.02×
07Wreck-It RalphMovies & TV14.32×
08ShrekMovies & TV14.05×
09Bridgit MendlerMovies & TV13.91×
10Kung Fu PandaMovies & TV13.23×
11Night at the MuseumMovies & TV12.63×
12Shark TaleMovies & TV12.32×
13Finding NemoMovies & TV11.11×
14WALL-EMovies & TV10.96×
15Ratatouille (film)Movies & TV7.64×
16Ariana GrandeMusic & Radio4.86×
17PokémonGames3.75×
18Scooby-DooMovies & TV3.73×
19Pizza HutFood & Beverages3.04×
20SubwayFood & Beverages2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Patrick Star audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Patrick Star audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.45×
ExtroversionTHRILL1.29×
Early Adopter MentalityPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Patrick Star audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.57×
DIY MentalityTHRILL0.61×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Patrick Star have in United States?

Patrick Star has an estimated audience of 1,285,545 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Patrick Star fans?

56.8% of Patrick Star fans are female, 43.2% are male, with an average age of 24.3 years.

03

Which brands do Patrick Star fans like most?

Patrick Star fans show strongest brand affinity for Monsters (15.02×), Shrek (14.05×), and Dumbo (15.26×) over the country average.

04

Where do Patrick Star fans live in United States?

Patrick Star fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Patrick Star fans also like?

Beyond Patrick Star itself, the audience over-indexes on Shrek (14.05×), Dumbo (15.26×), Megamind (15.26×), and Leighton Meester (15.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Patrick Star audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Patrick Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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