Paul Pierce Audience in United States

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Paul Pierce has an estimated audience of 735,938 people in United States. 30.1% are female, 69.9% are male, average age 31.5. Top regions: California, Texas, New York. Top brand affinities: Alaska, Surf kayaking, Primary and secondary antibodies, Goop, Graham Greene.

The average Paul Pierce fan in United States is 31.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alaska, Surf kayaking, Primary and secondary antibodies, with strongest over-indexing on Alaska (11× the country average). Demographically, the Paul Pierce audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Paul Pierce fans

Demographic split for Paul Pierce audience in United States
MetricValue
Female30.1%
Male69.9%
Average age31.5
Estimated audience size735,938

Audience persona

The typical Paul Pierce fan in United States is more male, around 31.5 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Paul Pierce in United States
RegionReachAffinity
California87,9311.09×
Texas59,8320.95×
New York54,2791.32×
Massachusetts48,8663.37×
Florida46,7840.94×
Georgia29,4201.3×
Illinois26,1431.07×
North Carolina24,5491.11×
Pennsylvania23,5580.95×
Ohio22,2680.98×
New Jersey21,1371.13×
Virginia19,2241.07×
Maryland17,6431.39×
Michigan16,7210.87×
Tennessee14,2250.96×
Arizona12,2810.82×
Indiana12,0330.89×
South Carolina11,8561.07×
Alabama11,2681.1×
Missouri11,2160.95×
Louisiana11,1781.18×
Connecticut10,5951.44×
Washington9,8590.67×
Minnesota8,7570.83×
Colorado8,6690.75×
Wisconsin7,8660.71×
Kentucky7,7570.84×
Nevada7,3601.03×
Mississippi7,2961.2×
Oklahoma6,4280.79×
Kansas6,3681.1×
New Hampshire6,1452.12×
Oregon5,3700.64×
Arkansas5,2240.86×
Rhode Island4,9282.1×
Iowa4,2200.7×
Maine3,9951.52×
Utah3,3110.5×
Washington, District of Columbia2,9401.33×
Nebraska2,4000.65×
Hawaii2,1740.69×
Delaware2,1191.04×
West Virginia2,0710.6×
New Mexico2,0630.56×
Idaho1,5790.43×
Vermont1,1220.87×
North Dakota9680.64×
South Dakota9670.57×
Montana9150.45×
Alaska8370.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul Pierce audience
BrandAffinityCategory
Alaska11×Travel & Leisure
Surf kayaking42.97×Sports
Primary and secondary antibodies88.35×Health
Goop11.56×Internet & Social Media
Graham Greene11.67×Literature
Horeca28.51×Travel & Leisure
Elsword26.05×Games
Home construction2.04×Home & Garden
Chili con carne11.28×Food & Beverages
La Jolla12.12×Travel & Leisure
Nick Jr. (Australia)11.28×Kids & Family
John Kearns56.98×Movies & TV
Cal Ripken, Jr.16.1×Sports
Cryptic crossword15.57×Technology & Electronics
Consequence (rapper)6.25×Music & Radio
UncommonGoods19.69×Shopping
Arnold Palmer5.93×Sports
3D printing2.38×Technology & Electronics
Grinch3.67×Movies & TV
Shea Homes15.27×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul Pierce audience
TraitClusterScore
Risk AppetiteTHRILL2.24
Luxury OrientationPREMIUM2.09
Early Adopter MentalityPOWER1.34
LGBTQ+ IdentityOPEN1.27
Convenience OrientationPREMIUM1.17
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Paul Pierce
CountryShare
United States78.8%
Canada4.3%
Brazil2.1%

See Paul Pierce audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Paul Pierce have in United States?

Paul Pierce has an estimated audience of 735,938 people in United States, concentrated in California and Texas.

What is the gender split and age of Paul Pierce fans?

30.1% of Paul Pierce fans are female, 69.9% are male, with an average age of 31.5 years.

Which brands do Paul Pierce fans like most?

Paul Pierce fans show strongest brand affinity for Alaska (11×), Surf kayaking (42.97×), and Primary and secondary antibodies (88.35×) over the country average.

Where do Paul Pierce fans live in United States?

Paul Pierce fans in United States are most concentrated in California (reach 87,931), Texas (reach 59,832), and New York (reach 54,279). These three regions account for the largest share of the active audience.

What other brands do Paul Pierce fans also like?

Beyond Paul Pierce itself, the audience over-indexes on Surf kayaking (42.97×), Primary and secondary antibodies (88.35×), Goop (11.56×), and Graham Greene (11.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Pierce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.