Rascasse Audience Intelligence

Paul Pierce Audience in United States

A data profile of the people who buy, follow and care about Paul Pierce in United States — modelled from more than twelve digital signal sources. Paul Pierce has an estimated audience of 654,923 people in United States.

#413among Basketball in United States#7334among Person in United States#2952in Sports

The average Paul Pierce fan in United States is 31.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tim Duncan, Josh Duhamel, Erin Andrews, with strongest over-indexing on Tim Duncan (335.16× the country average).

Demographically, the Paul Pierce audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paul Pierce fan in United States is more male, around 31.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Tim Duncan.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul Pierce profile in United States.

Audience size
655K
in United States
Gender
30.1%♀
69.9% male
Age
31.5
average years
Country rank
#31117
Person in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paul Pierce fans

30.1% are female, 69.9% are male, average age 31.5.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Paul Pierce audience in United States
MetricValue
Female30.1%
Male69.9%
Average age31.5
Estimated audience size654,923
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Paul Pierce audience in United States
Age bracketShare%
16-1943%
20-2921%
30-3914%
40-4911%
50+11%
Fig. 04

Worldwide distribution

76.7%

of the worldwide Paul Pierce audience comes from United States.

Worldwide audience distribution share by country for Paul Pierce
CountryShare
United States76.7%
Canada4.4%
Brazil2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul Pierce audience in United States is strongest.

Fig. 05

Top regions by affinity

Paul Pierce fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K3.18×
02New Hampshire~6K2.09×
03Rhode Island~5K2.07×
04Maine~4K1.54×
05Maryland~20K1.38×
06Connecticut~10K1.38×
07Kansas~8K1.38×
08Washington, District of Columbia~3K1.31×
09Georgia~30K1.26×
10New York~50K1.21×
11Mississippi~7K1.19×
12Louisiana~10K1.12×
13New Jersey~20K1.10×
14Delaware~2K1.07×
15Alabama~10K1.06×
16California~80K1.05×
17North Carolina~20K1.05×
18South Carolina~10K1.04×
19Virginia~20K1.03×
20Nevada~7K1.03×
21Minnesota~10K1.02×
22Vermont~1K1.00×
23Illinois~20K0.99×
24Ohio~20K0.95×
25Missouri~10K0.95×
26Tennessee~10K0.94×
27Florida~50K0.91×
28Texas~60K0.90×
29Pennsylvania~20K0.90×
30Michigan~20K0.90×
31Indiana~10K0.88×
32Kentucky~8K0.86×
33Arkansas~5K0.86×
34Oklahoma~7K0.85×
35Hawaii~2K0.79×
36Arizona~10K0.78×
37North Dakota~1K0.77×
38Wisconsin~8K0.74×
39Alaska~1K0.74×
40South Dakota~1K0.73×
41West Virginia~2K0.72×
42Iowa~4K0.71×
43Nebraska~3K0.71×
44Colorado~8K0.70×
45Washington~10K0.66×
46Oregon~6K0.66×
47Montana~1K0.66×
48New Mexico~2K0.63×
49Utah~4K0.57×
50Idaho~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Paul Pierce, United States
0.57×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul Pierce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul Pierce audience
#·InterestCategoryAffinity×
01Tim DuncanSports335.16×
02Erin AndrewsSports166.97×
03Josh DuhamelFashion & Accessoires121.16×
04Zach LaVineSports110.60×
05Bill RussellSports73.35×
06Seth GreenMovies & TV72.78×
07Rose McGowanMovies & TV67.50×
08Dwight HowardSports64.07×
09Sophia BushMovies & TV62.50×
10DeMar DeRozanSports56.25×
11Jrue HolidaySports48.05×
12Wilt ChamberlainSports41.30×
13Charles BarkleySports38.53×
14Nathan FillionMovies & TV37.70×
15Alyssa MilanoMovies & TV37.44×
16Mariska HargitayMovies & TV35.69×
17Sharon OsbourneMovies & TV34.19×
18Elizabeth BanksMovies & TV31.69×
19Christina ApplegateMovies & TV30.11×
20Sneaker collectingFashion & Accessoires13.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul Pierce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul Pierce audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.39×
Career OrientationPOWER1.34×
Early Adopter MentalityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul Pierce audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
CreativityOPEN0.58×
TraditionCONSERVATISM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paul Pierce have in United States?

Paul Pierce has an estimated audience of 654,923 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paul Pierce fans?

30.1% of Paul Pierce fans are female, 69.9% are male, with an average age of 31.5 years.

03

Which brands do Paul Pierce fans like most?

Paul Pierce fans show strongest brand affinity for Tim Duncan (335.16×), Josh Duhamel (121.16×), and Erin Andrews (166.97×) over the country average.

04

Where do Paul Pierce fans live in United States?

Paul Pierce fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Paul Pierce fans also like?

Beyond Paul Pierce itself, the audience over-indexes on Josh Duhamel (121.16×), Erin Andrews (166.97×), Seth Green (72.78×), and Zach LaVine (110.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Pierce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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