Payment processor Audience in United States

Payment processor logo

Payment processor has an estimated audience of 368,886 people in United States. 51.7% are female, 48.3% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, Mathcore, Google Home, Mangaka, CAC 40.

The average Payment processor fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, Mathcore, Google Home, with strongest over-indexing on Jesse Plemons (11.73× the country average). Demographically, the Payment processor audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Payment processor fans

Demographic split for Payment processor audience in United States
MetricValue
Female51.7%
Male48.3%
Average age39.1
Estimated audience size368,886

Audience persona

The typical Payment processor fan in United States is balanced, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Payment processor in United States
RegionReachAffinity
California54,0601.33×
Texas37,8821.19×
Florida32,6391.31×
New York30,2011.47×
Georgia17,7341.56×
Illinois13,5131.1×
Virginia12,4401.38×
North Carolina12,1651.1×
Pennsylvania11,7350.94×
New Jersey10,3541.1×
Ohio9,9130.87×
Michigan8,7720.91×
Arizona8,4611.12×
Washington8,2641.12×
Tennessee7,5141.02×
Massachusetts7,1800.99×
Indiana6,8721.02×
Maryland6,1610.97×
Missouri6,1431.03×
Colorado5,9981.03×
Louisiana5,3921.13×
South Carolina4,9510.89×
Alabama4,6600.9×
Minnesota4,4390.84×
Utah4,3801.33×
Oklahoma4,2901.05×
Nevada4,2341.19×
Oregon3,9540.94×
Kentucky3,9260.85×
Wisconsin3,7570.68×
Connecticut3,2260.87×
Arkansas2,9250.96×
Mississippi2,8590.94×
Kansas2,6420.91×
Iowa2,2580.74×
Idaho1,5190.82×
Washington, District of Columbia1,4721.33×
Hawaii1,4510.92×
Nebraska1,4430.78×
New Mexico1,3200.71×
West Virginia1,2870.75×
Delaware9170.9×
Maine9100.69×
New Hampshire8840.61×
Alaska8561.09×
Montana8090.79×
Rhode Island7400.63×
South Dakota7370.86×
Vermont7281.12×
North Dakota7170.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Payment processor audience
BrandAffinityCategory
Jesse Plemons11.73×Movies & TV
Mathcore17.86×Music & Radio
Google Home11.88×Technology & Electronics
Mangaka7.22×Literature
CAC 407.12×Business & Career
CAC 406.73×Business & Career
The Historian16.83×Literature
Eurail16.92×Cars & Mobility
Kendra Scott2.21×Fashion & Accessoires
Cam Ward2.81×Sports
Bank account1.77×Business & Career
Historic site2.83×Arts & Culture
Vocal harmony2.96×Music & Radio
Regional styles of Mexican music1.78×Music & Radio
Mount Kilimanjaro10.4×Travel & Leisure
Erasmus+10.46×Business & Career
Governor of Michigan4.38×Politics & Society
El Paso County, Colorado7.56×Travel & Leisure
Parral, Chihuahua8.68×Travel & Leisure
Staycation1.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Payment processor audience
TraitClusterScore
Risk AppetiteTHRILL2.77
LGBTQ+ IdentityOPEN2.34
Luxury OrientationPREMIUM1.98
Career OrientationPOWER1.57
Family OrientationCONSERVATISM1.54
Quality AwarenessPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Payment processor
CountryShare
United States44.0%
Japan8.5%
Canada6.5%

See Payment processor audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Payment processor have in United States?

Payment processor has an estimated audience of 368,886 people in United States, concentrated in California and Texas.

What is the gender split and age of Payment processor fans?

51.7% of Payment processor fans are female, 48.3% are male, with an average age of 39.1 years.

Which brands do Payment processor fans like most?

Payment processor fans show strongest brand affinity for Jesse Plemons (11.73×), Mathcore (17.86×), and Google Home (11.88×) over the country average.

Where do Payment processor fans live in United States?

Payment processor fans in United States are most concentrated in California (reach 54,060), Texas (reach 37,882), and Florida (reach 32,639). These three regions account for the largest share of the active audience.

What other brands do Payment processor fans also like?

Beyond Payment processor itself, the audience over-indexes on Mathcore (17.86×), Google Home (11.88×), Mangaka (7.22×), and CAC 40 (7.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Payment processor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.