Penguin (comics) Audience in United States

Penguin (comics) logo

Penguin (comics) has an estimated audience of 836,247 people in United States. 36.8% are female, 63.2% are male, average age 33.7. Top regions: Pennsylvania, California, Texas. Top brand affinities: Freddy vs. Jason, Arrow, Robin Hood (2010 film), Man of Steel (film), Birds of Prey (TV series).

The average Penguin (comics) fan in United States is 33.7 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Texas. Top brand affinities include Freddy vs. Jason, Arrow, Robin Hood (2010 film), with strongest over-indexing on Freddy vs. Jason (169.87× the country average). Demographically, the Penguin (comics) audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Penguin (comics) fans

Demographic split for Penguin (comics) audience in United States
MetricValue
Female36.8%
Male63.2%
Average age33.7
Estimated audience size836,247

Audience persona

The typical Penguin (comics) fan in United States is more male, around 33.7 years old, with strong Tradition tendencies and a notable affinity for Freddy vs. Jason.

Top regions in United States

Top regions ranked by reach for Penguin (comics) in United States
RegionReachAffinity
Pennsylvania178,8646.35×
California84,7200.92×
Texas59,5260.83×
Florida51,3610.91×
New York49,1631.05×
Ohio31,3771.22×
Illinois25,3660.91×
North Carolina23,9440.95×
Virginia22,7601.12×
New Jersey21,2881×
Georgia19,9040.77×
Michigan19,3300.88×
Washington16,4530.98×
Maryland16,4091.14×
Massachusetts16,3450.99×
Arizona16,1590.95×
Indiana14,7880.97×
Tennessee13,4720.8×
Colorado12,4740.95×
Missouri11,4700.85×
South Carolina11,1570.89×
Wisconsin9,8160.78×
Minnesota9,4310.79×
Alabama8,9140.76×
West Virginia8,8022.26×
Kentucky8,7000.83×
Oregon7,9550.83×
Connecticut7,3880.88×
Louisiana7,3640.68×
Nevada7,3620.91×
Utah7,0330.94×
Oklahoma6,9610.75×
Iowa5,6870.83×
Kansas5,3470.81×
Arkansas4,4940.65×
Mississippi4,2440.62×
Nebraska3,5440.85×
New Mexico3,3170.79×
Idaho3,1250.75×
New Hampshire2,9420.89×
Hawaii2,8340.79×
Washington, District of Columbia2,5671.02×
Maine2,4310.81×
Rhode Island2,2740.85×
Delaware2,1090.91×
Alaska1,7090.96×
Montana1,7010.73×
North Dakota1,3270.77×
South Dakota1,3100.68×
Vermont1,1560.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penguin (comics) audience
BrandAffinityCategory
Freddy vs. Jason169.87×Movies & TV
Arrow37.55×Movies & TV
Robin Hood (2010 film)121.22×Movies & TV
Man of Steel (film)47.02×Movies & TV
Birds of Prey (TV series)55.36×Movies & TV
NBA League Pass31.06×Sports
Diablo (series)24.53×Games
Gotham (TV series)36.71×Movies & TV
Anime and manga fandom9×Literature
Hyrule Warriors94.63×Games
James Caan24.6×Movies & TV
Doctor Stranger30.75×Movies & TV
Superman3.53×Movies & TV
Mortal Kombat15.12×Games
Collectible card game10.15×Games
GameCube34.18×Games
Superhero fiction12.17×Literature
Graphic novel10.76×Literature
Guardians of the Galaxy (film)11.33×Movies & TV
Toy Story (franchise)14.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penguin (comics) audience
TraitClusterScore
TraditionCONSERVATISM1.78
LGBTQ+ IdentityOPEN1.59
Risk AppetiteTHRILL1.44
PatriotismCONSERVATISM1.38
Family OrientationCONSERVATISM1.38
Social Media UsageJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Penguin (comics)
CountryShare
India21.0%
United States17.1%
Canada14.7%

See Penguin (comics) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Penguin (comics) have in United States?

Penguin (comics) has an estimated audience of 836,247 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Penguin (comics) fans?

36.8% of Penguin (comics) fans are female, 63.2% are male, with an average age of 33.7 years.

Which brands do Penguin (comics) fans like most?

Penguin (comics) fans show strongest brand affinity for Freddy vs. Jason (169.87×), Arrow (37.55×), and Robin Hood (2010 film) (121.22×) over the country average.

Where do Penguin (comics) fans live in United States?

Penguin (comics) fans in United States are most concentrated in Pennsylvania (reach 178,864), California (reach 84,720), and Texas (reach 59,526). These three regions account for the largest share of the active audience.

What other brands do Penguin (comics) fans also like?

Beyond Penguin (comics) itself, the audience over-indexes on Arrow (37.55×), Robin Hood (2010 film) (121.22×), Man of Steel (film) (47.02×), and Birds of Prey (TV series) (55.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penguin (comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.