Rascasse Audience Intelligence

Penguin (comics) Audience in United States

A data profile of the people who buy, follow and care about Penguin (comics) in United States — modelled from more than twelve digital signal sources. Penguin (comics) has an estimated audience of 984,332 people in United States.

#130among Fictional Character in United States#491in Literature

The average Penguin (comics) fan in United States is 33.7 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, Texas.

Top brand affinities include Freddy vs. Jason, Arrow, Doctor Stranger, with strongest over-indexing on Freddy vs. Jason (193.15× the country average).

Demographically, the Penguin (comics) audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Penguin (comics) fan in United States is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Freddy vs. Jason.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penguin (comics) profile in United States.

Audience size
984K
in United States
Gender
36.8%♀
63.2% male
Age
33.7
average years
Country rank
#23926
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+109%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Penguin (comics) fans

36.8% are female, 63.2% are male, average age 33.7.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Penguin (comics) audience in United States
MetricValue
Female36.8%
Male63.2%
Average age33.7
Estimated audience size984,332
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Penguin (comics) audience in United States
Age bracketShare%
16-1937%
20-2918%
30-3916%
40-4917%
50+11%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Penguin (comics) audience comes from United States.

Worldwide audience distribution share by country for Penguin (comics)
CountryShare
India23.1%
United States17.9%
Canada16.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penguin (comics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Penguin (comics) fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K7.22×
02West Virginia~10K2.84×
03Ohio~30K1.27×
04Maryland~20K1.13×
05Virginia~20K1.12×
06Delaware~3K1.09×
07Alaska~2K1.03×
08New Jersey~20K0.97×
09Washington, District of Columbia~2K0.97×
10New York~40K0.94×
11North Carolina~20K0.92×
12Massachusetts~20K0.91×
13Indiana~10K0.91×
14New Hampshire~3K0.90×
15Arizona~20K0.89×
16Utah~7K0.89×
17South Carolina~10K0.88×
18Washington~10K0.87×
19Colorado~10K0.87×
20North Dakota~2K0.87×
21Connecticut~7K0.84×
22Nevada~7K0.84×
23Nebraska~4K0.84×
24Maine~3K0.84×
25Vermont~1K0.84×
26Florida~50K0.83×
27Kentucky~9K0.83×
28California~80K0.82×
29Illinois~20K0.82×
30Michigan~20K0.82×
31Rhode Island~2K0.82×
32New Mexico~3K0.81×
33Iowa~5K0.79×
34Missouri~10K0.78×
35Kansas~5K0.78×
36South Dakota~1K0.78×
37Hawaii~3K0.77×
38Montana~2K0.77×
39Wisconsin~10K0.76×
40Oregon~7K0.75×
41Idaho~3K0.75×
42Texas~50K0.73×
43Tennessee~10K0.73×
44Minnesota~9K0.73×
45Alabama~8K0.73×
46Georgia~20K0.71×
47Oklahoma~7K0.70×
48Louisiana~7K0.64×
49Arkansas~4K0.63×
50Mississippi~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Penguin (comics), United States
0.60×1.00×7.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penguin (comics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penguin (comics) audience
#·InterestCategoryAffinity×
01Freddy vs. JasonMovies & TV193.15×
02Hyrule WarriorsGames102.16×
03Robin Hood (2010 film)Movies & TV86.43×
04Predator (franchise)Movies & TV80.32×
05Doctor StrangerMovies & TV49.69×
06Birds of Prey (TV series)Movies & TV47.60×
07Gotham (TV series)Movies & TV35.90×
08Man of Steel (film)Movies & TV34.32×
09NBA League PassSports32.31×
10Stan LeeMovies & TV30.86×
11NBA StoreShopping26.62×
12ArrowMovies & TV26.56×
13The Dark Knight RisesMovies & TV25.65×
14Diablo (series)Games18.33×
15United States national football teamSports18.33×
16The FlashMovies & TV17.06×
17Graphic novelLiterature13.82×
18Mortal KombatGames13.11×
19Superhero fictionLiterature11.61×
20SteamGames8.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penguin (comics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penguin (comics) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
TraditionCONSERVATISM1.77×
IndividualismJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penguin (comics) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
TravellingTHRILL0.66×
Quality AwarenessPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Penguin (comics) have in United States?

Penguin (comics) has an estimated audience of 984,332 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Penguin (comics) fans?

36.8% of Penguin (comics) fans are female, 63.2% are male, with an average age of 33.7 years.

03

Which brands do Penguin (comics) fans like most?

Penguin (comics) fans show strongest brand affinity for Freddy vs. Jason (193.15×), Arrow (26.56×), and Doctor Stranger (49.69×) over the country average.

04

Where do Penguin (comics) fans live in United States?

Penguin (comics) fans in United States are most concentrated in Pennsylvania (reach ~200K), California (reach ~80K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Penguin (comics) fans also like?

Beyond Penguin (comics) itself, the audience over-indexes on Arrow (26.56×), Doctor Stranger (49.69×), NBA League Pass (32.31×), and Birds of Prey (TV series) (47.6×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Penguin (comics) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Penguin (comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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