Rascasse Audience Intelligence

Pepe Aguilar Audience in United States

A data profile of the people who buy, follow and care about Pepe Aguilar in United States — modelled from more than twelve digital signal sources. Pepe Aguilar has an estimated audience of 813,444 people in United States.

#536among Singer-songwriter in United States#6262among Person in United States#3615in Music & Radio

The average Pepe Aguilar fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christian Nodal, Maribel Guardia, Atlético Nacional, with strongest over-indexing on Christian Nodal (31× the country average).

Demographically, the Pepe Aguilar audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pepe Aguilar fan in United States is balanced, around 39.9 years old, with strong Tradition tendencies and a notable affinity for Christian Nodal.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pepe Aguilar profile in United States.

Audience size
813K
in United States
Gender
48.7%♀
51.3% male
Age
39.9
average years
Country rank
#27166
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pepe Aguilar fans

48.7% are female, 51.3% are male, average age 39.9.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Pepe Aguilar audience in United States
MetricValue
Female48.7%
Male51.3%
Average age39.9
Estimated audience size813,444
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Pepe Aguilar audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3924%
40-4927%
50+15%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Pepe Aguilar audience comes from United States.

Worldwide audience distribution share by country for Pepe Aguilar
CountryShare
Mexico35.3%
United States29.4%
Colombia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pepe Aguilar audience in United States is strongest.

Fig. 05

Top regions by affinity

Pepe Aguilar fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K4.70×
02California~400K4.52×
03Arizona~50K2.92×
04New Mexico~10K2.91×
05Nevada~20K2.82×
06Illinois~60K2.04×
07Florida~80K1.42×
08Colorado~20K1.39×
09Oklahoma~10K1.39×
10Utah~9K1.20×
11Washington~20K1.15×
12Oregon~10K1.14×
13Kansas~8K1.13×
14New Jersey~20K1.09×
15Wyoming~1K1.05×
16Idaho~4K1.00×
17New York~50K0.98×
18North Carolina~30K0.98×
19Nebraska~4K0.96×
20Arkansas~7K0.93×
21Georgia~20K0.89×
22Maryland~10K0.87×
23Connecticut~7K0.81×
24Rhode Island~2K0.81×
25Indiana~10K0.76×
26Alaska~1K0.75×
27Louisiana~8K0.74×
28Washington, District of Columbia~2K0.74×
29Virginia~20K0.73×
30Delaware~2K0.73×
31North Dakota~1K0.73×
32South Dakota~1K0.71×
33Maine~2K0.70×
34Montana~2K0.69×
35Wisconsin~9K0.68×
36West Virginia~3K0.67×
37Tennessee~10K0.66×
38Iowa~5K0.66×
39New Hampshire~2K0.64×
40South Carolina~8K0.61×
41Hawaii~2K0.61×
42Mississippi~4K0.58×
43Minnesota~7K0.56×
44Alabama~7K0.56×
45Massachusetts~9K0.54×
46Kentucky~6K0.53×
47Missouri~7K0.49×
48Pennsylvania~10K0.42×
49Michigan~9K0.41×
50Ohio~9K0.34×
Fig. 06

Affinity by region

Affinity by region — Pepe Aguilar, United States
0.34×1.00×4.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pepe Aguilar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pepe Aguilar audience
#·InterestCategoryAffinity×
01Deportivo CaliSports37.66×
02Pedro InfanteMovies & TV36.08×
03Maribel GuardiaMovies & TV33.25×
04Christian NodalMusic & Radio31.00×
05Atlético NacionalSports28.20×
06Ricardo ArjonaMusic & Radio27.31×
07CuliacánTravel & Leisure18.11×
08Luis MiguelMusic & Radio17.80×
09C.F. MonterreySports16.38×
10Norteño (music)Music & Radio11.90×
11PueblaTravel & Leisure11.61×
12VolarisTravel & Leisure11.41×
13Club AméricaSports10.26×
14Salma HayekMovies & TV9.88×
15Liga MXSports7.32×
16Mexico CityTravel & Leisure6.95×
17UruguayTravel & Leisure6.81×
18Bad BunnyMusic & Radio5.56×
19FIFA World CupSports2.96×
20FIFA World Cup 2026Sports2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pepe Aguilar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pepe Aguilar audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.04×
Social Media UsageJOY1.34×
MindfulnessBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pepe Aguilar audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.74×
Community OrientationOPEN0.78×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pepe Aguilar have in United States?

Pepe Aguilar has an estimated audience of 813,444 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pepe Aguilar fans?

48.7% of Pepe Aguilar fans are female, 51.3% are male, with an average age of 39.9 years.

03

Which brands do Pepe Aguilar fans like most?

Pepe Aguilar fans show strongest brand affinity for Christian Nodal (31×), Maribel Guardia (33.25×), and Atlético Nacional (28.2×) over the country average.

04

Where do Pepe Aguilar fans live in United States?

Pepe Aguilar fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Pepe Aguilar fans also like?

Beyond Pepe Aguilar itself, the audience over-indexes on Maribel Guardia (33.25×), Atlético Nacional (28.2×), Pedro Infante (36.08×), and Norteño (music) (11.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Pepe Aguilar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepe Aguilar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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