Persona 5 Audience in United States
Persona 5 has an estimated audience of 342,169 people in United States. 29.4% are female, 70.6% are male, average age 25.5. Top regions: California, Texas, Florida. Top brand affinities: Monogram, Wikia, Bank account, Combat sport, Dog breed.
The average Persona 5 fan in United States is 25.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monogram, Wikia, Bank account, with strongest over-indexing on Monogram (11.86× the country average). Demographically, the Persona 5 audience skews more male with an average age of 25.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Persona 5 fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 25.5 |
| Estimated audience size | 342,169 |
Audience persona
The typical Persona 5 fan in United States is more male, around 25.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Monogram.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 59,339 | 1.58× |
| Texas | 38,766 | 1.32× |
| Florida | 27,433 | 1.18× |
| New York | 23,554 | 1.23× |
| Georgia | 12,665 | 1.2× |
| Illinois | 12,662 | 1.11× |
| Pennsylvania | 11,451 | 0.99× |
| North Carolina | 10,563 | 1.03× |
| Virginia | 10,293 | 1.24× |
| Washington | 9,815 | 1.43× |
| Ohio | 9,749 | 0.92× |
| New Jersey | 9,694 | 1.11× |
| Michigan | 8,977 | 1× |
| Arizona | 8,341 | 1.19× |
| Massachusetts | 7,322 | 1.09× |
| Maryland | 7,026 | 1.19× |
| Tennessee | 6,452 | 0.94× |
| Indiana | 6,117 | 0.98× |
| Missouri | 5,199 | 0.94× |
| Colorado | 5,025 | 0.93× |
| Oregon | 4,909 | 1.25× |
| Minnesota | 4,705 | 0.96× |
| Alabama | 4,587 | 0.96× |
| Kentucky | 4,534 | 1.06× |
| Louisiana | 4,424 | 1× |
| Wisconsin | 4,373 | 0.85× |
| Oklahoma | 4,323 | 1.14× |
| South Carolina | 4,288 | 0.83× |
| Nevada | 4,151 | 1.25× |
| Connecticut | 3,701 | 1.08× |
| Utah | 3,225 | 1.05× |
| Kansas | 2,642 | 0.98× |
| Arkansas | 2,627 | 0.93× |
| Mississippi | 2,559 | 0.91× |
| Iowa | 2,421 | 0.86× |
| Hawaii | 1,820 | 1.24× |
| New Mexico | 1,500 | 0.87× |
| Idaho | 1,481 | 0.86× |
| West Virginia | 1,387 | 0.87× |
| Nebraska | 1,384 | 0.81× |
| Rhode Island | 1,254 | 1.15× |
| New Hampshire | 1,147 | 0.85× |
| Maine | 967 | 0.79× |
| Washington, District of Columbia | 915 | 0.89× |
| Delaware | 815 | 0.86× |
| Alaska | 697 | 0.95× |
| Montana | 599 | 0.63× |
| South Dakota | 510 | 0.65× |
| North Dakota | 456 | 0.65× |
| Vermont | 412 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Monogram | 11.86× | Home & Garden |
| Wikia | 10.28× | Internet & Social Media |
| Bank account | 5.3× | Business & Career |
| Combat sport | 3.05× | Sports |
| Dog breed | 1.62× | Pets & Animals |
| Bridget Jones: The Edge of Reason | 28× | Movies & TV |
| Grinch | 5.06× | Movies & TV |
| Gordita | 13.45× | Food & Beverages |
| Car Seat Headrest | 20.55× | Music & Radio |
| Zach Ertz | 9.55× | Sports |
| Product design | 2.29× | Business & Career |
| Vocal harmony | 5.08× | Music & Radio |
| Urban Outfitters | 2× | Shopping |
| Natural rubber | 1.91× | Cars & Mobility |
| Nuts (film) | 5.26× | Movies & TV |
| Passaic County, New Jersey | 9.4× | Travel & Leisure |
| Pro-Ject | 3.34× | Music & Radio |
| Emilio Estefan | 12.01× | Music & Radio |
| Eyelashes Regrow | 12.84× | Beauty & Wellness |
| Brookside | 10.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.34 |
| Early Adopter Mentality | POWER | 1.92 |
| Sustainability | BALANCE | 1.29 |
| Sports Activity | POWER | 1.25 |
| Urban Lifestyle | OPEN | 1.18 |
| Extroversion | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.9% |
| Japan | 6.4% |
| Italy | 5.6% |
See Persona 5 audiences in other countries
More Video game audiences in United States
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- Crossword (17,651,059)
Frequently asked questions
How many fans does Persona 5 have in United States?
Persona 5 has an estimated audience of 342,169 people in United States, concentrated in California and Texas.
What is the gender split and age of Persona 5 fans?
29.4% of Persona 5 fans are female, 70.6% are male, with an average age of 25.5 years.
Which brands do Persona 5 fans like most?
Persona 5 fans show strongest brand affinity for Monogram (11.86×), Wikia (10.28×), and Bank account (5.3×) over the country average.
Where do Persona 5 fans live in United States?
Persona 5 fans in United States are most concentrated in California (reach 59,339), Texas (reach 38,766), and Florida (reach 27,433). These three regions account for the largest share of the active audience.
What other brands do Persona 5 fans also like?
Beyond Persona 5 itself, the audience over-indexes on Wikia (10.28×), Bank account (5.3×), Combat sport (3.05×), and Dog breed (1.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Persona 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.