Peter Parker: Spider-Man Audience in United States

Peter Parker: Spider-Man logo

Peter Parker: Spider-Man has an estimated audience of 392,191 people in United States. 30.0% are female, 70.0% are male, average age 27.6. Top regions: California, Texas, Florida. Top brand affinities: Queens College, City University of New York, Urban Outfitters, Dog breed, Grinch, Vocal harmony.

The average Peter Parker: Spider-Man fan in United States is 27.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens College, City University of New York, Urban Outfitters, Dog breed, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Peter Parker: Spider-Man audience skews more male with an average age of 27.6, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

Demographics of Peter Parker: Spider-Man fans

Demographic split for Peter Parker: Spider-Man audience in United States
MetricValue
Female30.0%
Male70.0%
Average age27.6
Estimated audience size392,191

Audience persona

The typical Peter Parker: Spider-Man fan in United States is more male, around 27.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Peter Parker: Spider-Man in United States
RegionReachAffinity
California51,8391.2×
Texas43,5151.29×
Florida29,6021.11×
New York25,0521.14×
Georgia14,9461.24×
Illinois13,9391.07×
Ohio13,7131.14×
Pennsylvania13,3881.01×
North Carolina13,1841.12×
New Jersey10,5361.06×
Virginia10,0841.06×
Michigan9,8520.96×
Tennessee8,4911.08×
Arizona7,8830.98×
Washington7,8291×
Indiana7,5161.05×
Massachusetts7,5100.97×
Maryland6,9351.03×
South Carolina6,6451.13×
Missouri6,4871.03×
Alabama6,1771.13×
Louisiana5,9191.17×
Colorado5,7730.93×
Kentucky5,5201.12×
Wisconsin5,4060.92×
Minnesota5,2930.94×
Oklahoma5,0521.16×
Oregon4,4841×
Connecticut4,0261.02×
Nevada3,9741.05×
Utah3,7161.06×
Mississippi3,7091.15×
Arkansas3,5311.09×
Iowa3,1550.98×
Kansas3,0240.98×
West Virginia1,9661.08×
Nebraska1,8540.94×
New Mexico1,8260.93×
Idaho1,7660.9×
Hawaii1,4000.83×
New Hampshire1,2400.8×
Maine1,2320.88×
Rhode Island1,1430.92×
Washington, District of Columbia1,0890.92×
Delaware9590.89×
Montana7960.73×
Alaska6790.81×
South Dakota6750.74×
North Dakota6320.78×
Vermont5270.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peter Parker: Spider-Man audience
BrandAffinityCategory
Queens College, City University of New York20×Business & Career
Urban Outfitters2.9×Shopping
Dog breed1.75×Pets & Animals
Grinch5.66×Movies & TV
Vocal harmony5.19×Music & Radio
Combat sport1.73×Sports
Product design1.94×Business & Career
Jezebel (film)6.69×Movies & TV
Goop5.2×Internet & Social Media
Emperor Entertainment Group11.09×Business & Career
Historic site3.53×Arts & Culture
Bank account1.95×Business & Career
Winemaking3.5×Food & Beverages
Israel1.62×Travel & Leisure
Nebraska Cornhuskers football2.73×Sports
Jesse Plemons2.46×Movies & TV
Home staging3.72×Home & Garden
Hibachi5.18×Food & Beverages
Endless Space15.64×Games
Glossier3.46×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peter Parker: Spider-Man audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.54
PatriotismCONSERVATISM2.09
Risk AppetiteTHRILL1.61
Urban LifestyleOPEN1.57
Early Adopter MentalityPOWER1.5
TraditionCONSERVATISM1.48

Worldwide distribution

Worldwide audience distribution share by country for Peter Parker: Spider-Man
CountryShare
United States24.4%
Brazil14.1%
India7.3%

See Peter Parker: Spider-Man audiences in other countries

More Comics audiences in United States

Frequently asked questions

How many fans does Peter Parker: Spider-Man have in United States?

Peter Parker: Spider-Man has an estimated audience of 392,191 people in United States, concentrated in California and Texas.

What is the gender split and age of Peter Parker: Spider-Man fans?

30.0% of Peter Parker: Spider-Man fans are female, 70.0% are male, with an average age of 27.6 years.

Which brands do Peter Parker: Spider-Man fans like most?

Peter Parker: Spider-Man fans show strongest brand affinity for Queens College, City University of New York (20×), Urban Outfitters (2.9×), and Dog breed (1.75×) over the country average.

Where do Peter Parker: Spider-Man fans live in United States?

Peter Parker: Spider-Man fans in United States are most concentrated in California (reach 51,839), Texas (reach 43,515), and Florida (reach 29,602). These three regions account for the largest share of the active audience.

What other brands do Peter Parker: Spider-Man fans also like?

Beyond Peter Parker: Spider-Man itself, the audience over-indexes on Urban Outfitters (2.9×), Dog breed (1.75×), Grinch (5.66×), and Vocal harmony (5.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peter Parker: Spider-Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.