Rascasse Audience Intelligence

Peter Parker: Spider-Man Audience in United States

A data profile of the people who buy, follow and care about Peter Parker: Spider-Man in United States — modelled from more than twelve digital signal sources. Peter Parker: Spider-Man has an estimated audience of 443,581 people in United States.

#21among Comics in United States#451among Book / Manga / Comic in United States#971in Literature

The average Peter Parker: Spider-Man fan in United States is 27.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Graphic novel, International education, Superhero fiction, with strongest over-indexing on Graphic novel (13.69× the country average).

Demographically, the Peter Parker: Spider-Man audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peter Parker: Spider-Man fan in United States is more male, around 27.6 years old, with strong Patriotism tendencies and a notable affinity for Graphic novel.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peter Parker: Spider-Man profile in United States.

Audience size
444K
in United States
Gender
30.0%♀
70.0% male
Age
27.6
average years
Country rank
#39236
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peter Parker: Spider-Man fans

30.0% are female, 70.0% are male, average age 27.6.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for Peter Parker: Spider-Man audience in United States
MetricValue
Female30.0%
Male70.0%
Average age27.6
Estimated audience size443,581
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Peter Parker: Spider-Man audience in United States
Age bracketShare%
16-1957%
20-2918%
30-3911%
40-498%
50+6%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Peter Parker: Spider-Man audience comes from United States.

Worldwide audience distribution share by country for Peter Parker: Spider-Man
CountryShare
United States25.4%
Brazil14.4%
India7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peter Parker: Spider-Man audience in United States is strongest.

Fig. 05

Top regions by affinity

Peter Parker: Spider-Man fans by region: top regions in United States
#RegionReachAffinity×
01Texas~40K1.29×
02Georgia~10K1.22×
03Mississippi~4K1.20×
04Kentucky~6K1.17×
05California~50K1.16×
06Alabama~6K1.16×
07Louisiana~6K1.16×
08Oklahoma~5K1.16×
09Arkansas~4K1.13×
10North Carolina~10K1.12×
11Utah~4K1.12×
12Florida~30K1.09×
13South Carolina~6K1.08×
14Nevada~4K1.08×
15Ohio~10K1.07×
16New Jersey~10K1.07×
17Indiana~8K1.07×
18Virginia~10K1.05×
19New York~20K1.04×
20Illinois~10K1.04×
21Arizona~8K1.04×
22Nebraska~2K1.03×
23West Virginia~2K1.03×
24Pennsylvania~10K1.02×
25Connecticut~4K1.02×
26Missouri~6K1.01×
27Delaware~1K1.01×
28Tennessee~8K1.00×
29Kansas~3K1.00×
30Michigan~10K0.97×
31Idaho~2K0.97×
32Rhode Island~1K0.97×
33Massachusetts~7K0.96×
34Maryland~6K0.96×
35New Mexico~2K0.96×
36South Dakota<1K0.95×
37Alaska<1K0.95×
38Washington~7K0.93×
39Hawaii~2K0.93×
40Oregon~4K0.91×
41Iowa~3K0.91×
42Maine~1K0.90×
43North Dakota<1K0.90×
44New Hampshire~1K0.89×
45Wisconsin~5K0.88×
46Minnesota~5K0.88×
47Montana<1K0.86×
48Vermont<1K0.84×
49Colorado~5K0.82×
50Washington, District of Columbia<1K0.79×
Fig. 06

Affinity by region

Affinity by region — Peter Parker: Spider-Man, United States
0.79×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peter Parker: Spider-Man audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peter Parker: Spider-Man audience
#·InterestCategoryAffinity×
01Drain cleanerHome & Garden36.03×
02Geek girlInternet & Social Media31.69×
03Political thrillerMovies & TV28.99×
04International educationBusiness & Career20.00×
05Christian PulisicSports20.00×
06malwarebytesTechnology & Electronics20.00×
07Graphic novelLiterature13.69×
08Ant-Man (film)Movies & TV13.69×
09Superhero fictionLiterature12.10×
10Doctor StrangeLiterature9.52×
11Guardians of the Galaxy (film)Movies & TV8.90×
12Andrew GarfieldMovies & TV8.67×
13Disneyland ParisTravel & Leisure7.97×
14Brittany SnowMovies & TV6.24×
15Collectible card gameGames6.18×
16PokémonGames5.50×
17Anime and manga fandomLiterature4.80×
18DC ComicsLiterature4.14×
19Broadway theatreTravel & Leisure3.95×
20SupermanMovies & TV1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peter Parker: Spider-Man audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peter Parker: Spider-Man audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.77×
Community OrientationOPEN1.81×
Urban LifestyleOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peter Parker: Spider-Man audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
IndulgenceJOY0.87×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peter Parker: Spider-Man have in United States?

Peter Parker: Spider-Man has an estimated audience of 443,581 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peter Parker: Spider-Man fans?

30.0% of Peter Parker: Spider-Man fans are female, 70.0% are male, with an average age of 27.6 years.

03

Which brands do Peter Parker: Spider-Man fans like most?

Peter Parker: Spider-Man fans show strongest brand affinity for Graphic novel (13.69×), International education (20×), and Superhero fiction (12.1×) over the country average.

04

Where do Peter Parker: Spider-Man fans live in United States?

Peter Parker: Spider-Man fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Peter Parker: Spider-Man fans also like?

Beyond Peter Parker: Spider-Man itself, the audience over-indexes on International education (20×), Superhero fiction (12.1×), Christian Pulisic (20×), and Political thriller (28.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Peter Parker: Spider-Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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