Plena Audience in United States

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Plena has an estimated audience of 655,097 people in United States. 49.4% are female, 50.6% are male, average age 42.9. Top regions: California, Florida, New York. Top brand affinities: Minnesota, Panama, Home construction, Mackenzie Foy, Spinal muscular atrophy.

The average Plena fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Minnesota, Panama, Home construction, with strongest over-indexing on Minnesota (5.06× the country average). Demographically, the Plena audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Travelling, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Plena fans

Demographic split for Plena audience in United States
MetricValue
Female49.4%
Male50.6%
Average age42.9
Estimated audience size655,097

Audience persona

The typical Plena fan in United States is balanced, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Plena in United States
RegionReachAffinity
California77,7151.08×
Florida69,0221.56×
New York55,6711.52×
Illinois55,5712.55×
Texas41,0060.73×
Virginia32,4892.04×
Massachusetts20,8511.62×
New Jersey20,6561.24×
Pennsylvania19,8010.9×
North Carolina15,1700.77×
Georgia15,0470.75×
Washington14,5991.11×
Maryland12,0661.07×
Ohio11,3320.56×
Connecticut10,3601.58×
Michigan9,8090.57×
Colorado9,5190.92×
Arizona8,4570.63×
Wisconsin7,4800.76×
Oregon7,2770.97×
Minnesota6,9740.74×
Indiana6,2070.52×
Utah5,8771×
Tennessee5,6830.43×
South Carolina5,4600.55×
Missouri4,8090.46×
Louisiana4,1340.49×
Nevada3,9930.63×
Kentucky3,7770.46×
Alabama3,6560.4×
Kansas3,5460.69×
Oklahoma3,2320.44×
Idaho3,0130.92×
Rhode Island2,9021.39×
Maine2,9001.24×
Arkansas2,8920.54×
Iowa2,8610.53×
Mississippi2,7900.52×
New Mexico2,7730.84×
West Virginia2,6870.88×
Washington, District of Columbia2,6661.35×
New Hampshire2,5300.98×
Nebraska2,4780.75×
Hawaii2,3700.84×
Alaska2,2991.64×
Vermont2,2531.96×
Delaware2,0511.14×
Montana2,0041.1×
South Dakota1,9781.31×
North Dakota1,9261.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plena audience
BrandAffinityCategory
Minnesota5.06×Travel & Leisure
Panama4.76×Travel & Leisure
Home construction1.62×Home & Garden
Mackenzie Foy8.18×Fashion & Accessoires
Spinal muscular atrophy9.12×Health
Penn & Teller6.01×Movies & TV
JTV (Indonesia)3.75×
Mad About You6.73×Movies & TV
Justice1.54×Politics & Society
Sears2.18×Shopping
Isabela (province)7.12×
Mortgage insurance1.58×Business & Career
Julius Caesar (play)2.02×
Grand Prairie, Texas2.26×Travel & Leisure
Toros de Tijuana7.68×Sports
Lebanese cuisine2.2×Food & Beverages
Ixtapaluca5.06×Travel & Leisure
My Name Is Khan8.51×Movies & TV
REO Speedwagon2.07×Music & Radio
The Boomtown Rats14.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plena audience
TraitClusterScore
TravellingTHRILL1.6
ExtroversionTHRILL1.26
Urban LifestyleOPEN1.25
Luxury OrientationPREMIUM1.23
Risk AppetiteTHRILL1.18
Price SensitivityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Plena
CountryShare
Mexico15.4%
Colombia14.6%
United States12.9%

See Plena audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Plena have in United States?

Plena has an estimated audience of 655,097 people in United States, concentrated in California and Florida.

What is the gender split and age of Plena fans?

49.4% of Plena fans are female, 50.6% are male, with an average age of 42.9 years.

Which brands do Plena fans like most?

Plena fans show strongest brand affinity for Minnesota (5.06×), Panama (4.76×), and Home construction (1.62×) over the country average.

Where do Plena fans live in United States?

Plena fans in United States are most concentrated in California (reach 77,715), Florida (reach 69,022), and New York (reach 55,671). These three regions account for the largest share of the active audience.

What other brands do Plena fans also like?

Beyond Plena itself, the audience over-indexes on Panama (4.76×), Home construction (1.62×), Mackenzie Foy (8.18×), and Spinal muscular atrophy (9.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.