Pliers Audience in United States

Pliers logo

Pliers has an estimated audience of 1,679,809 people in United States. 17.4% are female, 82.6% are male, average age 47.4. Top regions: California, Texas, Florida. Top brand affinities: Israel, Urban Outfitters, Eagan, Minnesota, Minnesota, Alaska.

The average Pliers fan in United States is 47.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Urban Outfitters, Eagan, Minnesota, with strongest over-indexing on Israel (9.33× the country average). Demographically, the Pliers audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pliers fans

Demographic split for Pliers audience in United States
MetricValue
Female17.4%
Male82.6%
Average age47.4
Estimated audience size1,679,809

Audience persona

The typical Pliers fan in United States is more male, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Pliers in United States
RegionReachAffinity
California223,6201.21×
Texas194,7201.35×
Florida131,0651.15×
New York106,3971.13×
Georgia65,1921.26×
Illinois61,1101.09×
North Carolina56,3171.11×
Pennsylvania54,2520.96×
Ohio49,8860.96×
Michigan45,3251.03×
New Jersey43,7081.02×
Virginia41,2681.01×
Washington38,6921.15×
Arizona38,1311.11×
Tennessee32,7040.97×
Massachusetts32,7030.99×
Indiana31,6371.03×
Maryland29,9271.04×
Missouri27,3271.01×
South Carolina25,4501.01×
Wisconsin25,0900.99×
Alabama24,5871.05×
Colorado24,2980.92×
Minnesota23,4680.98×
Louisiana22,9251.06×
Kentucky19,9370.95×
Oklahoma19,0891.02×
Oregon18,2740.95×
Nevada17,7701.09×
Connecticut15,5080.92×
Utah15,1131×
Kansas14,5891.1×
Iowa14,3911.04×
Arkansas14,3911.04×
Mississippi14,2001.03×
New Mexico9,1121.08×
Nebraska9,0231.07×
Hawaii8,1641.13×
Idaho7,5920.9×
West Virginia6,6790.85×
New Hampshire5,0070.76×
Washington, District of Columbia4,7770.95×
Rhode Island4,6020.86×
Maine4,4280.74×
Delaware4,0220.87×
South Dakota3,8280.99×
Montana3,6090.77×
North Dakota3,4561×
Alaska3,2480.9×
Vermont1,9190.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pliers audience
BrandAffinityCategory
Israel9.33×Travel & Leisure
Urban Outfitters3.32×Shopping
Eagan, Minnesota19×Shopping
Minnesota1.79×Travel & Leisure
Alaska1.67×Travel & Leisure
XE.com18.9×Business & Career
Vocal harmony4.16×Music & Radio
Jeep Wagoneer5.03×Cars & Mobility
N1 road (South Africa)3.2×Travel & Leisure
Governor of Michigan5.54×Politics & Society
Jeep Grand Cherokee (WJ)4.39×Cars & Mobility
WESH3.22×Movies & TV
Infiniti QX5611.39×Cars & Mobility
Home staging3.34×Home & Garden
Wikia2.15×Internet & Social Media
Electrolyte2.96×Health
Jennifer Meyer8.76×Fashion & Accessoires
Kajang11.05×Travel & Leisure
Insulin index8.02×Health
ABC 7 Chicago2.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pliers audience
TraitClusterScore
PatriotismCONSERVATISM2.87
DIY MentalityTHRILL2
Need for SecurityCONSERVATISM1.58
Convenience OrientationPREMIUM1.46
IndividualismJOY1.42
Quality AwarenessPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Pliers
CountryShare
United States31.6%
United Kingdom7.1%
Australia5.6%

See Pliers audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pliers have in United States?

Pliers has an estimated audience of 1,679,809 people in United States, concentrated in California and Texas.

What is the gender split and age of Pliers fans?

17.4% of Pliers fans are female, 82.6% are male, with an average age of 47.4 years.

Which brands do Pliers fans like most?

Pliers fans show strongest brand affinity for Israel (9.33×), Urban Outfitters (3.32×), and Eagan, Minnesota (19×) over the country average.

Where do Pliers fans live in United States?

Pliers fans in United States are most concentrated in California (reach 223,620), Texas (reach 194,720), and Florida (reach 131,065). These three regions account for the largest share of the active audience.

What other brands do Pliers fans also like?

Beyond Pliers itself, the audience over-indexes on Urban Outfitters (3.32×), Eagan, Minnesota (19×), Minnesota (1.79×), and Alaska (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pliers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.